Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller. The role of public relations is to positively place a brand into news stories.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. Our work with Chili Piper is a great example. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Instagram 405

Ishmael's Corner

JULY 22, 2015

The Art Of Storytelling In Business Communications And Public Relations. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens.

Storytelling 60

Storytelling Leadership Twitter Communications 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

AUGUST 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

Storytelling 60

Storytelling Guidelines Leadership Employee 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. You can always find examples of contrast in the media. Uncategorized business storytelling storytelling techniques storytelling workshops visual storytelling' Cantaloupe. Summer squash.

Storytelling 60

Storytelling Comparison Communications Journalism 60

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. The company has invested not only in the idea but in a process and leadership to actually execute on the program. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Storytelling 60

Storytelling Creativity B2B Film 60

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. However, the integration process can be challenging. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used. it drove.

Measurement 195

Measurement Data Reputation Storytelling 195

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Education Software LinkedIn 233

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Storytelling” is all the rage, but I prefer posts and articles that get to the point.

Storytelling 59

Storytelling Publicity eBook Leadership 59

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Take blockchain, for example. Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential. It needs to set the larger narrative, emphasizing solutions and progress rather than dwelling on hurdles.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. Can you share an example of how your Microsoft team uses AI? 21 at 1 p.m.

Enterprise 186

Enterprise Tools Technology Privacy 186

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 106

Communications How To Banking Government 106

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. The fake Eli Lilly Twitter fiasco is a good example. Copywriting. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. The tone used in social media posts, for example, will differ from the one used in reports or presentations. To get you started, here are three factors to revisit before creating your next piece: Voice.

Brand 120

Brand Branding Guidelines Storytelling 120

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

The Hoyt Organization

DECEMBER 12, 2023

Craft A Clear And Compelling Story Storytelling helps you connect with your audience. Knowing your audience is pivotal to this part of storytelling as it helps you personalize your story, making it easy for the audience to see how your product or service can help them on their success journey.

Pitching 96

Pitching Publicity Meeting Storytelling 96

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. For example, service members deployed on ships or in submarines often go weeks or months without internet connections or access to online resources.

Public Affairs 87

Public Affairs Communications Radio Television 87

Ishmael's Corner

NOVEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Leadership Community Communications 60

PRSay

MAY 4, 2022

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. For example, a deaf person being interviewed for TV has to be able to see his or her sign-language interpreter. You don’t want the cameras to block them,” Whetter said.

Film 156

Film Communications Media Interviews 156

PRSay

JULY 22, 2021

They can schedule service visits to their homes, for example, or weekly housekeeping, knowing they will be home on Fridays. For example, while we try to avoid in-person client meetings on our remote-work day, we regularly acknowledge that there may be times when such meetings are necessary. Hybrid work improves work-life balance.

Employee 148

Employee Exercises Study Meeting 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Expanimation” is a term used by Microsoft to tell complex stories simply, for example. How are they consumed and by who?

Conference 113

Conference Communications Storytelling Social Media 113

Cision

APRIL 6, 2016

There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120