Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. That was the point I made in the article I wrote for O’Dwyer’s November Technology issue: PR Challenges for Tech Startups.

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Stern + Associates

AUGUST 5, 2022

What kind of ideas will get you a coveted spot at the Massachusetts Institute of Technology (MIT) Media Lab, the most cutting-edge program at arguably the world’s top technological research institute? So what kind of innovative ideas and technologies are being put into practice? By Brian Sherry August 5, 2019.

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ImPRessions - Crenshaw Communications

JUNE 17, 2021

For example, I made a deal with my team that I will continue to keep East Coast hours while I’m here in SoCal. Embrace technology. Technology has allowed teams to work from anywhere, anytime. The post How To Work Across Multiple Time Zones appeared first on Crenshaw Communications.

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Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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Stern + Associates

OCTOBER 12, 2017

to its preeminent position in the technology marketplace also directly impacted how we view and consume information. And, The post How to Develop Thought Leadership: Following Steve Jobs’ Example appeared first on Stern Strategy Group. However defined, there’s no doubt that the leader who propelled Apple Inc.

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Contently - Strategy

FEBRUARY 23, 2023

For example, you know, at some point, someone put an item in their cart but didn’t buy it. We’ll look at how to measure sentiment using examples from brands with successful programs. Take Old Spice, for example. That’s why you need to know how to measure sentiment.

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Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The second example that caught my attention (and millions of others like me) is Mouth, an e-commerce site selling interesting indie food products across the United States.

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Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Social factors.

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Stern + Associates

DECEMBER 14, 2023

Industry leaders have to really understand what the technology represents and how to use it or they’ll end up in a passive posture and be sidelined,” Heimans and Timms caution. To stay ahead of the curve, industry leaders must understand what the new AI systems mean for their business – and how to use them.

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ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes. For us in the B2B tech space, riding a news wave can be very successful.

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5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. We see this too often in technology PR. No matter how awesome the tech is, it’s usually a trap to fall in love with it to the exclusion of other attributes. Muddling the message.

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NewsWhip

FEBRUARY 15, 2024

Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. The first is obvious — if there’s an article you’re already aware of that seems to be popular with the public, you want to know exactly how popular it’s going to be so you can plan appropriately for the future.

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Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

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Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. Follow him on Twitter @nbell94102.

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Strategy How To SEO Engineering 257

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce Origin Story.

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Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Let me give you an example.

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PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. technology, CPG, financial services, etc.)—make

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ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” We’ve held training session s for the entire team on how to write better prompts for better outcomes. Or will these tools help make our roles and everyday lives more efficient and effective?

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Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. How did they do this? You need to call it something.

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5W PR

MAY 15, 2023

For example, some wine brands have started offering canned wine or wine in a box, which is more convenient and appealing to younger consumers. Wine brands can also use technology, such as augmented reality, to enhance the wine-tasting experience. Brands can also offer classes or workshops on wine tasting, wine pairing, or wine history.

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OnePitch

AUGUST 10, 2022

As AV technologies increase, it’s important to recognize the ‘drivers’ behind driverless technology. Expert commentary, with specific examples of what the expert can speak to”. The post Pitches That Placed: How to Pitch Smart Cities Dive appeared first on The TypeBar. What do you think? Best, X. .

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Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

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ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

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Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

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Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Farming is not really my beat, but these are perfect examples of factories on wheels. Whenever I can tie the technology to an actual use case, the result is a winning story.

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OnePitch

SEPTEMBER 28, 2022

That’s why, at , is building advanced peer-to-peer positioning technology and cloud infrastructure that will allow AR experiences to be truly shared. . A real-world example of this problem is Pokemon Go, one of the earliest large-scale implementations of AR technology. Email us at info@onepitch.co

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Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses.

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ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Are You Finding Fake Media Sickening?

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Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

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ImPRessions - Crenshaw Communications

NOVEMBER 30, 2018

Today’s communications sector is fairly specialized, so it’s always safe to ask if they focus in a particular area, like fashion, technology, or lifestyle PR, for example. The post How To Make Small Talk With PR People appeared first on Crenshaw Communications. Be safe: ask if they specialize.

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The Hoyt Organization

MARCH 17, 2024

For example, a headline like “Revolutionary Grooming Product Solves Age-Old Problem” immediately piques curiosity and prompts readers to learn more about the innovative solution being introduced. Its revolutionary technology promises to transform the grooming industry, offering unparalleled results and redefining beauty standards.”

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Contently - Strategy

JULY 12, 2021

One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada. The content review process improves when you’re proactive (and have technology that can help streamline production.) Invite compliance into the creative process.

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Onclusive

AUGUST 9, 2017

After working with Jobs at Apple in the ’80s, Andy has enjoyed a seemingly endless number of successful tenures at technology companies in the San Francisco Bay Area, with roles ranging from CEO, to CMO, to advisor. Thanks again, Andy, for inspiring a healthy dialogue about how sales and PR can work together more fluidly.

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Cision

NOVEMBER 30, 2017

Or, just interested in seeing an example? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. If you have templates or examples of any of these types of content, link to them in this section. Want to write for Cision®? Before You Start on Your Guide.

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