Shift Communications

DECEMBER 9, 2014

In this example below, how are we doing? There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Vice President, Marketing Technology. For that, we’ll turn to our stalwart, Google Analytics.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses.

Social Media 62

Social Media Trends Analysis Media 62

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. As an example, an increased budget may be necessary to develop new impactful content. What is a business case?

Resources 195

Resources Technology Data Tools 195

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

Measurement 109

Measurement Video Technology Enterprise 109

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. That’s a radical shift over a decade. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PR 20/20

JULY 19, 2022

So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels. This is done by ensuring your business objectives complement your key performance indicators and measuring against them.

Marketing 90

Marketing How To Measurement Meeting 90

Onclusive

AUGUST 9, 2017

After working with Jobs at Apple in the ’80s, Andy has enjoyed a seemingly endless number of successful tenures at technology companies in the San Francisco Bay Area, with roles ranging from CEO, to CMO, to advisor. Thanks again, Andy, for inspiring a healthy dialogue about how sales and PR can work together more fluidly.

How To 220

How To Report Company Marketing 220

Cision

JUNE 3, 2016

In order to gain that knowledge and shape future campaigns, measurement is key. Make your goals as specific as possible, but also expect to make changes to them once you start measuring and understanding your ROI. Ready to start measuring your social ROI? Technology. Check out the full 9-step guide today!

How To 120

How To Retail Measurement Tools 120

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Cision

NOVEMBER 30, 2017

Or, just interested in seeing an example? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

OCTOBER 10, 2017

Example: MarketingProfs B2B Forum 2017. Let’s look at an example of this data-driven investigation by digging into the MarketingProfs B2B Forum, an event I had the pleasure and privilege to attend and keynote. Which company’s exhibition, for example, got the most traction? Vice President, Marketing Technology.

Conference 114

Conference Data Marketing B2B 114

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. How to Use Data to Tell Better Stories . That’s where data comes in.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Konnect Agency

APRIL 24, 2024

For example, in a past event we organized for Diamond Crystal Salt, where our goal was to promote their baking salt during the key holiday season through a “Salty Swap” event. Consider how to integrate experiential elements that align with your event’s theme or objectives.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Vice President, Marketing Technology. What caused those events? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#. 00:01:27-7#.

Measurement 65

Measurement Video Technology Enterprise 65

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. Growth PR = Business Indicators + Funnel Acceleration.

Measurement 56

Measurement Storytelling Data Technology 56

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Stay within the character limit.

Social Media 83

Social Media Media Video SEO 83

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 140

Survey Measurement System Education 140

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 30% said technology integration is “too hard.”. His decision boiled down to the salesperson. Organizational barriers to martech tools.

Survey 114

Survey Software Technology Tools 114

Shift Communications

SEPTEMBER 26, 2016

We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. After our ethnographic study and quantitative research, we could make decisions about how to favor work and study in our shop: We could change the music to be instrumental (less distracting). Christopher S.

Study 60

Study Examples Local Television 60

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company.

Print 120

Print How To Local Customer Service 120

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Layering these example skills together narrows the pool of qualified people. Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Layering these example skills together narrows the pool of qualified people. Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. That’s where a survey can come in. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60