Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

SEPTEMBER 8, 2023

Concise communication In a world of information overload, text posts can provide a concise and straightforward way to convey important information, such as product launches , promotions, or event announcements. This could include showcasing the team, workspace, product development process, or charitable initiatives.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values.

Strategy 78

Strategy Brand Branding Product Launch 78

Prohibition

AUGUST 29, 2023

Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Konnect Agency

AUGUST 16, 2019

Attendees were able to try products from the various brands present at the show, with many retailers also offering product giveaways through social media or raffles. With events like this occurring on a regular basis all over the U.S., The post The Benefits of Consumer-Facing Events appeared first on Konnect Agency.

Consumer 40

Consumer Product Launch Retail Agency 40

Burrelles Fresh Ideas

FEBRUARY 6, 2024

As we move forward into an era of unprecedented possibilities, it has become increasingly evident that the fusion of sports and fashion is not merely a trend but a transformative force shaping the very essence of athletic style. And more and more high-end brands are getting into the mix.

Fashion 85

Fashion Sports Technology Apparel 85

PR 20/20

OCTOBER 4, 2018

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. During the HUG event, PEG also went on explain that square videos take up more of a user’s screen, especially when it comes to mobile. Square Format. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. While you don’t have access to their analytics, you still can observe the overall trends. A time-tested path to coverage is to figure out how your employer or client fits within these trends. So, how can PR improve their odds in media relations? PR needs to do that too.

Journalism 129

Journalism Media Relations Report Survey 129

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Prohibition

AUGUST 22, 2023

Another effective PR strategy is to organise events and promotions. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. By cultivating a positive brand image, you can attract more customers to your store and increase sales.

Retail 62

Retail Marketing Measurement Product Launch 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

JULY 20, 2023

According to CTA, CES 2023 “shattered expected attendance drawing over 115,000 industry professionals – marking the largest audited global tech event since early 2020. Bonus Tip: Tap into the show key trends. So, you’d be wise to manage executive expectations by pursuing targeted, quality media interactions.

Automotive 57

Automotive Mobile Transportation Internal 57

Prohibition

AUGUST 25, 2023

Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. By integrating marketing elements, such as social media promotions or exclusive discounts, retailers can generate buzz and drive sales during these events.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Analysts are constantly being tapped as thought leaders by media for stories, as expert panelists and speakers by event coordinators, and more. Don’t be afraid to share insights into current or future industry trends relevant to the analyst’s coverage. The second way analysts affect a category or industry is more informal.

Meeting 168

Meeting B2B Technology Resources 168

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) Spotting industry trends to help secure press coverage. Keeping up to date with current industry trends is another important aspect of any successful proactive press office. It goes without saying that press office skills are vital in public relations.

How To 62

How To B2C Trends B2B 62

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Conflict – Does your product or announcement challenge norms or address a major issue? Does your action go against industry trends? By Andy Lowe. First, let’s look at what makes news newsworthy. .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. A good example is recent research done by event success platform Bizzabo.

B2B 147

B2B Data Retail Survey 147

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. The brand uses eco-friendly products and collaborates with colour consultants and decorating experts to promote a “people-driven decorating movement.”

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. Awards and Events. The Top 8 PR Trends That Will Empower Your Business. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Solo PR Pro

NOVEMBER 15, 2022

This includes learning about major expansion plans, what they expect in terms of business milestones, or if they have any big product or service launches they’re anticipating. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Consider your own business goals.

How To 58

How To Trade Shows Product Launch Course 58

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JANUARY 24, 2022

Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. They can also come in handy when announcing a particular event or sharing any news that’s relevant to your audience. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

Meeting 136

Meeting Software Product Launch Agency 136

ISEBOX

MARCH 2, 2017

You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Critical Mention

OCTOBER 21, 2018

In other words, crises are significant, disruptive events that often feature a rapid onset. Listen and monitor keywords, trending topics, advocates and names of personnel. Educate yourself on current crisis trends and issues so you can update your crisis plan. First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136