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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ?

Media 294
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Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

Deirdre Breakenridge

Check out Meetup.com to find events. Meetup makes it easy for you to find groups that you would be interested in and they are a lot less intimating than formal events. Professional associations host events all the time and it’s a great way to meet people in the industry. Interview Mentoring PR 2.0

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What’s the Difference Between B2B and B2C PR?

Remote PR Jobs

They share detailed case studies, like how Coca-Cola uses their software to improve marketing, and arrange interviews with industry analysts. Typical tactics include creating white papers, organizing conferences, and securing interviews in trade publications like InformationWeek or CIO Dive. What Is B2C PR?

B2C 203
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7 Ways To Prep A CEO For A Broadcast Interview

ImPRessions - Crenshaw Communications

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences.

Brand 323
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How To Keep Your Event Growing In The Off-season

5W PR

Public relations plays a vital role in maintaining steady event attendance during off-peak seasons. Many event organizers face significant challenges when trying to fill seats outside their prime booking periods, but strategic PR efforts can turn this challenge into an opportunity.

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Digital Marketing Strategies for Lifestyle Events: A Guide for Success

5W PR

Marketing lifestyle events requires a strategic mix of digital tactics to reach and connect with target audiences. The most successful event marketers blend these channels while maintaining consistent messaging and branding across platforms. Pinterest serves as an often-overlooked but powerful platform for lifestyle events.