5W PR

MAY 1, 2025

Through strategic storytelling, event activation, and behind-the-scenes content, PR professionals help brands build authentic relationships with sports audiences while generating measurable returns on sponsorship investments. Take the partnership between Patagonia and climbing events.

Sports 78

Sports Storytelling Measurement Journalism 78

5W PR

MARCH 26, 2025

Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales. For event organizers looking to increase attendance and visibility, mastering digital PR tactics has become essential for success in today’s connected world. ” and “why should readers care?”

Digital PR 78

Digital PR Strategy Instagram Fashion 78

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. Thought leadership events keep on giving. If you think about events as just one-and-done initiatives, think again.

Case Study 390

Case Study B2B Study Interviews 390

The Resolution Blog

AUGUST 24, 2022

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k

Report 77

Report Groups Community Interviews 77

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? I admire how PR professionals want to help one another but where do you draw the line between helping your peers and being more competitive to land that job for interview? Event Mentoring PR 2.0

Interviews 375

Interviews Energy Meeting Conference 375

Deirdre Breakenridge

DECEMBER 5, 2014

I constantly lookup hashtags that the event uses to promote a fight for example, #Bellator131 or #UFC181. I uses hashtags like those so that I can have all the latest news, and conversations that are going on about the event and the fighters who are fighting in the event. I follow the hashtag #BreakingNews a lot.

Engineering 413

Engineering Pinterest Social Media Radio 413

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Also, check out our next Get PR Famous upcoming live event at www.GetPRFamous.com.

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV. Transcript.

Interviews 130

Interviews How To Media Television 130

5W PR

NOVEMBER 22, 2024

Attend industry events, join relevant associations, and offer to be a source for their stories. Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Building relationships with journalists is another important strategy.

Corporate 130

Corporate Communications Crisis Communications Media Relations 130

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Looking for a quick rundown of major current events? They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR! .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. These are all routine activities a marketing team might need.

B2B 147

B2B Case Study Study Conference 147

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful.

Media 333

Media Pitching Report B2B 333

PR for Anyone

MARCH 21, 2020

There are no sporting events to watch. They can’t go to any large-scale events or concerts. As a speaker and trainer, with almost all events and conferences cancelled for the foreseeable future, I’m going back to virtual training and webinars. It will just be less in-person events and more online ones.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

JULY 30, 2020

You find yourself sending calendar invites to your friends for social events so you don’t overbook yourself. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

Conference 308

Conference Privacy Advertising Advertising 308

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Interviews and Features: Arrange interviews with key media outlets to provide more in-depth information on the content of your press release. However, the work doesn't end once the press release is distributed.

Crisis Management 261

Crisis Management Analytics Radio Interviews 261

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. Like media interviews, we often know what questions to expect. We write plans that cover several months and in our personal lives we may do the same.

Product Launch 296

Product Launch Training Interviews Software 296

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. And those situations happen.

How To 98

How To Transportation Travel Conference 98

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. It’s a nice idea for a photo opp, but in my view such an event works far better for a known brand that wants to position itself an an advocate for better sleep. Insufficient interview prep. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. And earned media isn’t magic.

Publicity 334

Publicity How To Meeting Agency 334

Bianchi Biz Blog

SEPTEMBER 12, 2024

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs.

Automotive 97

Automotive Travel Mobile B2B 97

5W PR

JUNE 2, 2025

Health tech conferences, industry podcasts, and media interviews offer platforms to share your expertise. Develop a content calendar aligned with your themes and industry events.

Healthcare 78

Healthcare Brand Branding LinkedIn 78

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. That’s a good time to ask about a previous article they’ve written, current events or just how their day is going.

Interviews 208

Interviews Media Construction B2B 208

5W PR

JANUARY 14, 2025

Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Attend industry events and conferences to network in person and build rapport with journalists. Share relevant industry news and insights.

How To 78

How To Media Case Study Technology 78

5W PR

DECEMBER 5, 2024

Consider running contests, giveaways, and exclusive events to generate excitement and encourage participation. This could include gameplay tips, developer interviews, or in-depth analyses of game mechanics. Organize events, meetups, or online gatherings to connect with the players on a personal level.

Video 78

Video Community Social Media Interviews 78

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.

Case Study 240

Case Study Conference Local Trade Shows 240

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Daily

JUNE 2, 2025

“As we have for many years, we will continue to mark Pride Month by offering an assortment of celebratory products, hosting internal programming to support our incredible team and sponsoring local events in neighborhoods across the country,” a spokesperson told CNN. This has been a huge perception issue,” Kirby said during a WSJ event.

B2C 90

B2C Local Training Interviews 90

PR Fuel

JUNE 8, 2025

They were above: Research reports Exclusive stories Event access Interviews These important documents aren’t only for journalists. Approximately 74% of journalists voted press releases as their preferred content from PR professionals.

Writing 59

Writing How To Interviews Report 59

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. A very tight and realistic budget at the outset demonstrates good stewardship, but in any event, weekly budget updates are recommended.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. A milestone event. To top it off, Doyle himself became the ambassador for the new and improved Domino’s through a kind of PR apology tour of one-on-one media interviews and high-level speaking opportunities.

Marketing 310

Marketing Corporate Product Launch Viral 310

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Offer to develop a PR plan for fundraising, events or social media engagement. Build and leverage your network. Use personal and alumni networks for advice and potential referrals to coveted positions.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88