Expert insights. Personalized for you.
Brand & Reputation Earned media Events & face-to-face Expert Interview Social media Adam Jacoby MiVoteSeveral years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and… MORE. MORE
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage. With all the noise during these events, it’s easy for even major brand accounts to get lost in the shuffle. I wanted to offer a few tips to help you get the most out of your own conference and event coverage. MORE
Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Public Relations 20:20 Interviews MORE
Consider planning your content around events that you know people will talk about. For events like the Republican National Convention or the Super Bowl, which are scheduled months or even years in advance, it’s easy to create content ahead of time that will fit into the conversation. Watch the full interview with Jeff Barrett below! No matter how good your content is, if people can’t find it, it’s not going to benefit your brand. MORE
For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. MORE
Register for this week’s event here. LinkedIn rolls out virtual events tool. The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events. MORE
The post Interview with PRSA’s National Chairman, Anthony W. Blog Career Advancement Events PR Public Relations Public Relations StrategiesAs PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. D’Angelo. MORE
Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. A Public Relations Global Network study of North American reporters revealed that 82 percent of journalists use past media coverage as their primary source to prepare for an executive interview. Executives should also check their attitudes before interviews. MORE
Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. MORE
While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. SHIFT: What’s a can’t-miss event or meet-up for a first time attendee that will help set the tone for your experience at one of the most influential tech conferences in the world? SHIFT: I’m sure you hear from many SXSW vets on their opinions about tricks and tips for the event. Events interview SXSW MORE
If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Of course, 140 characters is simply not enough to equip you with the skills you need to be fully prepared, so we’ve summarised them into our top 11 takeaway tips so you can excel in your next media interview. If you could have the journalist remember just three main points from your interview, what would they be? MORE
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. MORE
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. When we do earn interest in an interview, it’s an event that can strengthen or weaken a PRs credibility in providing relevant and useful sources. Most reporters will close an interview with a simple question: Is there anything you’d like to add? MORE
The i The Duke and Duchess of Sussex’s explosive interview with Oprah Winfrey could trigger “the start of a PR war”, public relations experts have warned. The pre-broadcast plan was to demonstrate, by the Queen and other senior figures’ busy programme of events this week, that “duty and service” is more valuable than a Hollywood megaphone. MORE
Gilbert Manzano: I mean really that’s really the answer because you don’t want to wait until you’re caught off guard because most of these events are unexpected. An interview with ACI Specialty Benefits appeared first on Public Relations Security. Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications. MORE
Interviews can strike dread in the hearts of interviewers and interviewees alike. As PR pros take on more roles traditionally fulfilled by journalists, many are conducting interviews to source stories and provide in-depth content for their websites and media relations efforts. So, rule number one: If you’re conducting an interview, approach it like you would a normal conversation. Just look at Michael Parkinson’s nightmare interview with Meg Ryan. MORE
At a very young age I was planning tea parties and putting together events for family members and I realized what I loved the most about doing this was two things: 1) the thrill of inviting people, and 2) bringing people together around a shared interest. The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Events PR Public Relations Public Relations Strategies MORE
Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. It can also provide a sense of immediacy during an ongoing media event. MORE
Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel, according to the Bizzabo Event Marketing Benchmarks and Trends report. Of course, people must know about the event for it succeed. MORE
Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. Given this rise in live events, how can PR pros help brands make the most of these opportunities? MORE
The hours and days immediately following a public relations event offer a great opportunity to identify what worked and what could be improved. Clients should expect certain fundamentals when a PR team plans and executes any publicity event. The team should schedule every aspect of the event from the moment the idea is confirmed. A good PR team will check event calendars on different sites so as not to compete with any other similar goings-on. MORE
Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention. MORE
Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner. At a live event, a camera set right in front of the stage will obstruct audience sight lines. The post 5 essentials for livestreaming employee events appeared first on PR Daily. MORE
The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil. The interview is 90 minutes of CBS primetime with Oprah, so worth many millions in ad revenues. MORE
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event. The team should have calendarized every aspect of the event from the moment the idea is confirmed. Have a full event run-through. MORE
Since then, I spend most of my time overseas, speaking to international law enforcement, non-government organizations, academia, and most often, corporate events, where I address compliance, commercial, and business leaders. The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring. Blog Crisis Communications Interviews Media Monitoring Media Relations Social Media MORE
A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid. They use media interview bridging to take the audience from the reporter’s question to their message nearly every time. Imagine you are being interviewed about a community art program that you are launching. MORE
A lot goes into successful event marketing. It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan. Here are three often-overlooked ways to extend the PR shelf life of your next event marketing plan: 1. FREE DOWNLOAD: How to land blockbuster coverage during and after a PR event. ]. MORE
Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement. However, the interview quickly went up in flames as Woodward interrupted and made suggestions that the crowd readily booed. Ouch @realBobWoodward is blowing this interview with @mega2e and @jodikantor on their book “She Said.” MORE
When senior leaders speak publicly or sit for an interview, they usually understand the importance of using the right words and phrases. Keller reminds interview subjects that in his medium—video—he usually isn't recording live. If you're being interviewed in person, look at the interviewer-not the camera. When addressing a gathering of 10,000 associates in an auditorium at an annual sales event, feel free to throw your arms wide when talking about "all of us here." MORE
We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I am also including links to other interviews I’ve done on similar topics. MORE
It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas. RELATED: Can''t make it to our events? A Washington Post article ultimately led to a Days Inn employee getting fired, and now corporate is stepping in to help clean up the mess. MORE
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). We spoke with 5W’s CPG team to get their takes on the event, and trends on “how to PR a brand partnership.” Read on for the full interview! MORE
Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., MORE
They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. In doing this I also ask if they are looking for any commentary from sources related to any of these events. Do they have other roles at the publication like putting together conferences or events? MORE
To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. House-smoked wild Alaskan salmon fusilli with Greek yogurt, English peas, lemon & tarragon, cooked to one-pot perfection in my All-Clad stainless stockpot ✨ From 4-8pm tonight I’ll be taking over the @allclad Instagram account and sharing some behind-the-scenes stories from their winter wonderland-themed event in NYC. MORE
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. . We had a few technical hitches and there was a chunk of the interview that was a bit tough on the ears, so I had it edited out. Just like if you’re speaking at any event, don’t go in there cold. MORE
They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. If you are an expert, does your interviewer have the same level of knowledge and what about their audience. Do you know the AGENDA before your media interviews? MORE
For media relations experts, nothing produces more anxiety than an interview on live TV. I admit I’ve watched this interview at least 15 times. Professor Kelly probably prepared extensively for this interview, including childcare arrangements—but things still went awry. You can participate in a media event in many ways, from broadcast interviews to video conferencing to Facebook Live and Periscope. Tip: These interviews aren’t easy. MORE
Check out Meetup.com to find events. Meetup makes it easy for you to find groups that you would be interested in and they are a lot less intimating than formal events. Professional associations host events all the time and it’s a great way to meet people in the industry. Volunteer to work the check-in table and you’ll meet everyone that’s attending the event. Interview Mentoring PR 2.0 I met John Muscarello, founder of Endless Job Offers , a few years ago. MORE
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. First, event marketing has become a whole lot smarter. MORE
ImPRessions - Crenshaw Communications
DECEMBER 2, 2020
For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview.
PR Warrior
OCTOBER 25, 2018
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. . We had a few technical hitches and there was a chunk of the interview that was a bit tough on the ears, so I had it edited out. Just like if you’re speaking at any event, don’t go in there cold.
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PR Daily
SEPTEMBER 10, 2020
Nearly 90% of executives believe in the power of events, and 30% of marketers say events are the single most effective marketing channel, according to the Bizzabo Event Marketing Benchmarks and Trends report. Of course, people must know about the event for it succeed.
PR Daily
MARCH 18, 2019
Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. Given this rise in live events, how can PR pros help brands make the most of these opportunities?
PR Expanded
DECEMBER 24, 2014
Check out Meetup.com to find events. Meetup makes it easy for you to find groups that you would be interested in and they are a lot less intimating than formal events. Professional associations host events all the time and it’s a great way to meet people in the industry. Volunteer to work the check-in table and you’ll meet everyone that’s attending the event. Interview Mentoring PR 2.0 I met John Muscarello, founder of Endless Job Offers , a few years ago.
ImPRessions - Crenshaw Communications
JULY 31, 2017
Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview.
PR Daily
JANUARY 9, 2019
Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner. At a live event, a camera set right in front of the stage will obstruct audience sight lines. The post 5 essentials for livestreaming employee events appeared first on PR Daily.
ImPRessions - Crenshaw Communications
OCTOBER 19, 2017
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event. The team should have calendarized every aspect of the event from the moment the idea is confirmed. Have a full event run-through.
The Stalwart Blog
MARCH 5, 2020
Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D.,
Critical Mention
AUGUST 26, 2018
The post Interview with PRSA’s National Chairman, Anthony W. Blog Career Advancement Events PR Public Relations Public Relations StrategiesAs PR pros know, PRSA is among the most prominent PR organizations in the country. It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. D’Angelo.
Sword and the Script
MARCH 20, 2018
The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. First, event marketing has become a whole lot smarter.
|
PR Daily
APRIL 16, 2019
A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid. They use media interview bridging to take the audience from the reporter’s question to their message nearly every time. Imagine you are being interviewed about a community art program that you are launching.
Critical Mention
JANUARY 3, 2019
Since then, I spend most of my time overseas, speaking to international law enforcement, non-government organizations, academia, and most often, corporate events, where I address compliance, commercial, and business leaders. The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring. Blog Crisis Communications Interviews Media Monitoring Media Relations Social Media
Flack's Revenge
JULY 28, 2020
We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I am also including links to other interviews I’ve done on similar topics.
PR Daily
DECEMBER 19, 2017
Interviews can strike dread in the hearts of interviewers and interviewees alike. As PR pros take on more roles traditionally fulfilled by journalists, many are conducting interviews to source stories and provide in-depth content for their websites and media relations efforts. So, rule number one: If you’re conducting an interview, approach it like you would a normal conversation. Just look at Michael Parkinson’s nightmare interview with Meg Ryan.
Shift Communications
MARCH 3, 2016
While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. SHIFT: What’s a can’t-miss event or meet-up for a first time attendee that will help set the tone for your experience at one of the most influential tech conferences in the world? SHIFT: I’m sure you hear from many SXSW vets on their opinions about tricks and tips for the event. Events interview SXSW
Mark My Words
MARCH 3, 2021
The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil. The interview is 90 minutes of CBS primetime with Oprah, so worth many millions in ad revenues.
Prohibition
OCTOBER 12, 2019
If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Of course, 140 characters is simply not enough to equip you with the skills you need to be fully prepared, so we’ve summarised them into our top 11 takeaway tips so you can excel in your next media interview. If you could have the journalist remember just three main points from your interview, what would they be?
PR Daily
MARCH 5, 2015
When I first started covering major conferences and events, we would cross our fingers and hope to nail down a few blog posts and some quick-hit videos on the expo floor. Now, social media platforms offer a whole new level to conference and event coverage. With all the noise during these events, it’s easy for even major brand accounts to get lost in the shuffle. I wanted to offer a few tips to help you get the most out of your own conference and event coverage.
Mark My Words
MARCH 8, 2021
The i The Duke and Duchess of Sussex’s explosive interview with Oprah Winfrey could trigger “the start of a PR war”, public relations experts have warned. The pre-broadcast plan was to demonstrate, by the Queen and other senior figures’ busy programme of events this week, that “duty and service” is more valuable than a Hollywood megaphone.
PR Warrior
SEPTEMBER 8, 2018
Brand & Reputation Earned media Events & face-to-face Expert Interview Social media Adam Jacoby MiVoteSeveral years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and… MORE.
Onclusive
APRIL 12, 2018
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2020
Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.
PR Daily
MAY 12, 2020
Register for this week’s event here. LinkedIn rolls out virtual events tool. The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events.
PR Daily
MARCH 24, 2015
Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. A Public Relations Global Network study of North American reporters revealed that 82 percent of journalists use past media coverage as their primary source to prepare for an executive interview. Executives should also check their attitudes before interviews.
PR Daily
MARCH 14, 2017
For media relations experts, nothing produces more anxiety than an interview on live TV. I admit I’ve watched this interview at least 15 times. Professor Kelly probably prepared extensively for this interview, including childcare arrangements—but things still went awry. You can participate in a media event in many ways, from broadcast interviews to video conferencing to Facebook Live and Periscope. Tip: These interviews aren’t easy.
PR Expanded
AUGUST 12, 2019
They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. If you are an expert, does your interviewer have the same level of knowledge and what about their audience. Do you know the AGENDA before your media interviews?
PR Daily
JUNE 8, 2017
A lot goes into successful event marketing. It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan. Here are three often-overlooked ways to extend the PR shelf life of your next event marketing plan: 1. FREE DOWNLOAD: How to land blockbuster coverage during and after a PR event. ].
Critical Mention
MARCH 20, 2019
Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources. It can also provide a sense of immediacy during an ongoing media event.
PR Daily
NOVEMBER 10, 2017
The hours and days immediately following a public relations event offer a great opportunity to identify what worked and what could be improved. Clients should expect certain fundamentals when a PR team plans and executes any publicity event. The team should schedule every aspect of the event from the moment the idea is confirmed. A good PR team will check event calendars on different sites so as not to compete with any other similar goings-on.
The Stalwart Blog
AUGUST 27, 2019
Gilbert Manzano: I mean really that’s really the answer because you don’t want to wait until you’re caught off guard because most of these events are unexpected. An interview with ACI Specialty Benefits appeared first on Public Relations Security. Dave Oates: Welcome to another Public Relations Security videocast where we talk with experts in and around Southern California and all things related to risk management and crisis communications.
Shift Communications
SEPTEMBER 1, 2015
They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. In doing this I also ask if they are looking for any commentary from sources related to any of these events. Do they have other roles at the publication like putting together conferences or events?
Norton's Notes
JUNE 12, 2015
Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Public Relations 20:20 Interviews
Sword and the Script
FEBRUARY 10, 2015
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. When we do earn interest in an interview, it’s an event that can strengthen or weaken a PRs credibility in providing relevant and useful sources. Most reporters will close an interview with a simple question: Is there anything you’d like to add?
PR Daily
MARCH 31, 2015
It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas. RELATED: Can''t make it to our events? A Washington Post article ultimately led to a Days Inn employee getting fired, and now corporate is stepping in to help clean up the mess.
PR Daily
OCTOBER 4, 2019
Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement. However, the interview quickly went up in flames as Woodward interrupted and made suggestions that the crowd readily booed. Ouch @realBobWoodward is blowing this interview with @mega2e and @jodikantor on their book “She Said.”
Cision
JULY 19, 2016
Consider planning your content around events that you know people will talk about. For events like the Republican National Convention or the Super Bowl, which are scheduled months or even years in advance, it’s easy to create content ahead of time that will fit into the conversation. Watch the full interview with Jeff Barrett below! No matter how good your content is, if people can’t find it, it’s not going to benefit your brand.
5W PR
NOVEMBER 14, 2018
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). We spoke with 5W’s CPG team to get their takes on the event, and trends on “how to PR a brand partnership.” Read on for the full interview!
5W PR
OCTOBER 26, 2017
To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. House-smoked wild Alaskan salmon fusilli with Greek yogurt, English peas, lemon & tarragon, cooked to one-pot perfection in my All-Clad stainless stockpot ✨ From 4-8pm tonight I’ll be taking over the @allclad Instagram account and sharing some behind-the-scenes stories from their winter wonderland-themed event in NYC.
PR Daily
APRIL 27, 2016
When senior leaders speak publicly or sit for an interview, they usually understand the importance of using the right words and phrases. Keller reminds interview subjects that in his medium—video—he usually isn't recording live. If you're being interviewed in person, look at the interviewer-not the camera. When addressing a gathering of 10,000 associates in an auditorium at an annual sales event, feel free to throw your arms wide when talking about "all of us here."
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