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This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

Ethics 74
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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The threat are copyright and ethical issues that arise from the use of AI tools. The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. The opportunity of AI is that it will enable us to work more effectively and efficiently.

Tools 98
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119
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In Defense of “Fake News”

Flack's Revenge

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. He writes: “Today, it is harder to say where newsrooms stop and audiences begin.

Ethics 120
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The GPT-3 marketing and public relations practitioner

Wadds Inc.

The shiny new toy is an ethical minefield. ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. The remainder of the entry read as though it was legitimate but was fiction. There are already some very good and useful applications.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand. Monitoring your personal brand.

Brand 234
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Bridging Psychology and Machine Learning for Campaign Success

Burrelles Fresh Ideas

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. Your team could provide data on this to machine learning-driven generative web design and content development platforms. To connect with Katie, you can follow her on Twitter.