Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Scott Public Relations

JULY 13, 2023

Media relations, strategic communication and content production are in particularly high demand in 2023. PR and comms firms around the world agree that this year’s most popular services are media relations (63.2%) and communication strategies (57.9%).

Ethics 52

Ethics Survey Insurance Insurance 52

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. What is the most difficult ethical challenge you ever confronted? Which again, is another ethical issue in and of itself, are they saying it because they got paid?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Six in 10 comms pros face ethical challenges. 88% of PR pros say creativity is more important in the era of Covid. click image for higher resolution).

Creativity 95

Creativity Study Ethics Publicity 95

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai That’s a saving on 1 to 1.5 days of work per week.

Publicity 105

Publicity Tools Exercises Ethics 105

Polaris

NOVEMBER 17, 2014

Legacy media professionals (editors, reporters, columnists, etc.) Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Media Relations' receive a salary from the outlets for which they work.

Media Relations 232

Media Relations Marketing Media Fashion 232

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.

Technology 100

Technology Publicity Pitching Trade Shows 100

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

Healthcare 68

Healthcare Ethics Communications System 68

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I say that in public relations, we have superpowers. We need to identify those and make those little shifts to get significantly more positive results and outcomes in marketing, business communication, public relations.

Ethics 75

Ethics Communications Agency Technology 75

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing. They both are storytellers.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We

Trends 333

Trends Industry Government Data 333

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I’ve seen is frequently this tug of war, when you’re trying to get media for clients, we’re often faced with the question of do you offer strategic advice? The trainings we provide are media relations 101, how do you put together talking points?

Ethics 69

Ethics Storytelling Communications Training 69

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations.

Software 140

Software Tools Ethics Privacy 140

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Concerns about job losses, privacy breaches, and ethical use are widespread. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond.

Technology 170

Technology Strategy Privacy Healthcare 170

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic.

Ethics 182

Ethics eBook B2B Blogging 182

PRSay

DECEMBER 3, 2021

The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust.

Journalism 131

Journalism Survey Ethics Report 131

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 113

Blogging Software B2B Survey 113

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017.

Publicity 86

Publicity Ethics Survey Google 86

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

Public Affairs 82

Public Affairs Ethics Social Media Government 82

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Can I Do With a Public Relations Degree?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. However, the root motivation for seeking that media coverage is usually to increase business outcomes.

Storytelling 163

Storytelling Media Nonprofit Government 163

Axia PR

JUNE 22, 2021

Guest: Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence. Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer.

Ethics 114

Ethics Pitching Tools Report 114

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?”

Journalism 128

Journalism Public Affairs Ethics Technology 128

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.

Pitching 240

Pitching How To Report Radio 240

Praxis Makes Perfect

DECEMBER 6, 2013

In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a. PR public relations media relations media list news release spamming journalists press lists media database'

Media Relations 40

Media Relations Public Affairs Nonprofit Ethics 40

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80