Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 95

B2B Marketing Measurement Social Media 95

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. The Gray Area of Communicating a Point of View. click image for higher resolution).

Creativity 98

Creativity Study Ethics Publicity 98

PRSay

APRIL 21, 2020

As a PR professional in an ever-changing world, we must continue to stay relevant and resourceful. The APR credential not only certifies your ethical and strategic credentials as a PR practitioner, but it also shows that you have the drive that sets you apart from the rest. April is APR Month at PRSA. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89

Wadds Inc.

NOVEMBER 15, 2023

It's underpinned with straight talking for marketing and public relations practitioners as well as managers to operate ethically and effectively and get to grips with issues increasingly defining business success and dominating boardroom agendas. Claire is both a Chartered PR and a Chartered Marketer.

Brand 98

Brand Branding Ethics Internal 98

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. A mix of internal and external resources. Blog: Code of PR Ethics? 2020 JOTW Communications Survey.

Survey 132

Survey Communications Measurement Internal 132

Stern + Associates

NOVEMBER 29, 2022

Stress – best defined as when the demands of a situation exceed the resources you have to cope – is a fact of life that can’t be avoided. That’s just one way to give yourself more resources to overcome what you are worried about.”. Faculty director of the Sanford C. Bernstein & Co.

How To 86

How To Leadership Resources Groups 86

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data.

Social Media 62

Social Media Trends Analysis Media 62

Landis PR

JUNE 26, 2023

ChatGPT can be an excellent resource for brainstorming, too. By streamlining these processes, PR professionals can save valuable time and allocate their resources more effectively. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

Publicity 52

Publicity Training Data Tools 52

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Reputation Management? What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

MARCH 15, 2022

It's increasing my confidence, enhancing my knowledge and has opened up a wealth of contacts and resources. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work. It's early days but what difference has it made to your work and future career?

Mobile 116

Mobile Meeting Course Ethics 116

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

The character has many ethical and personal questions. But he is effective in his work if we measure it by the results of his clients' desires. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. I've made valuable observations about what makes Ray Donovan successful in his business.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Konnect Agency

SEPTEMBER 25, 2023

Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success. Leverage Each Brand’s Strengths: Earmark the unique strengths and resources that each partner brings. Be sure they have a strong track record of ethical practices.

Brand 52

Brand Branding Reputation Product Launch 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous.

Policies 181

Policies Marketing Viral Pitching 181

Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. I know that the vast majority of us are ethical and practice professionally — we'd never lie about something in order to avoid negative coverage, or deliberately misrepresent what our organisations do in order to make them appear more favourable.

Ethics 84

Ethics Employee Policies Video 84

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. Influencer engagement.

Media Relations 100

Media Relations Report Industry SEO 100

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 73

Ethics Brand Branding Internal 73

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. Perspectives from the media industry would also be welcomed. Lessons from the CIPR archives.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Yes, it’s challenging indeed, but what is good to note is there are a lot of resources out there to use more than ever. We are also seeing MORE professors open up and SHARE their resources.

Social Media 69

Social Media Media Resources Education 69

Maxim Behar

JANUARY 11, 2024

This transparency makes the world far more ethical than it used to be. I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it. Back then, many people asked me what business ethics was. Because copyright is the biggest problem with AI and the second is ethics.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

OCTOBER 4, 2020

What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. My radical plan is to redirect resource so that members actually get high quality CPD packages thrown in as part of their membership subscription – and from then on, I think there’d be little excuse not to see CPD completion rates sky-rocket.

Meeting 78

Meeting Government Energy Employee 78

Prohibition

DECEMBER 13, 2021

This is the implementation of contingency plans even after putting proactive measures in place. Once a crisis arises, the focus shifts away from developing or improving capabilities and toward deploying resources to save lives, help safeguard and the environment, and maintain the social, economic, and structure of the organisation.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance. If you have views on this topic, then add a comment here or on social media.

Training 65

Training Ethics Data Analysis 65

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Think about what your brand wants to achieve.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

APRIL 2, 2019

According to my reading of the 2019 Report on the State of the Legal Market , by the Center on Ethics and the Legal Profession at Georgetown Law and the Thomson Reuters Legal Executive Institute – an industry benchmark – some firms are doing better than others. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 95

Agency Trends Marketing Survey 95

PR Conversations

OCTOBER 27, 2023

Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 23, 2010

Mark as read Approve comment I see this as a sort of "Lines blurred where they should not be" why muddy the waters of credibility by being paid to do something that if you disclose it will be frowned upon, if you dont disclose its even worse ethically. Excellent post Jackson and you bring to light a very important issue.

Blogging 73

Blogging Twitter Facebook Measurement 73

Onclusive

AUGUST 30, 2023

This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Brand 195

Brand Branding How To Reputation 195

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? Consider this a living, breathing document that needs to be measured by impact on revenue and revised if it’s not working well.

Strategy 138

Strategy Brand Branding How To 138

Cision

NOVEMBER 6, 2017

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. It all adds up to more content.

Marketing 190

Marketing Content Marketing Data Social Media 190