The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Sword and the Script
SEPTEMBER 10, 2024
The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” Is known as being a good employer.”
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