PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Factionalism has gone international: “yellow vests” vs. elites, nationalists vs. globalists, and immigrants vs. nativists, their controversies fueled by internet trolls and a relentlessly hyper-partisan media.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Newsfile

DECEMBER 20, 2023

Case studies: AI’s real impact on ESG Artificial Intelligence is not just a buzzword in the world of ESG reporting – it’s a game-changer. Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer.

Tools 52

Tools Report Energy Case Study 52

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

The Hoffman Agency

APRIL 9, 2020

As a profession, PR has been slow to take up new technology. For the past two years, Kerry Sheehan has been studying AI and its implications for the public relations industry. What is its relationship to data, and what are its potential applications for improving internal processes? What’s that got to do with Public Relations?

Ethics 36

Ethics Leadership Technology Creativity 36

Stephen Waddington

JULY 11, 2018

It was high on the agenda of this year’s BledCom , the international public relations research symposium. AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. We’ll help them navigate, understand and enhance our industry.

Government 113

Government Education Community Big Data 113

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M.

Government 103

Government Education Print Ethics 103

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 75

Ethics Community Internal International 75

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Maxim Behar

JANUARY 11, 2024

Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. This transparency makes the world far more ethical than it used to be. Back then, many people asked me what business ethics was. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. Census Bureau, by 2020, 36.5 percent of the U.S.

Resources 60

Resources Education Ethics Corporate 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

JUNE 20, 2015

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. PR Axis – features posts and case studies relating to planning, practice and evaluation. PR Nexus – focuses on social capital, professional associations and networks.

Case Study 40

Case Study Study Ethics Social Media 40

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022. It seems a bit complicated, but it's very specific.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. I would add also ethics and honesty for our industry. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

DECEMBER 13, 2021

Technological crisis. A technological crisis is a massive problem within a business that is created by technology. As a case study, consider a technology breakdown. This is especially true as workers join or leave the organisation, new technologies are adopted, and other changes take place. Financial risks.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 27, 2019

Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). So, what’s PR to do about it?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. PR technology. PR technology vendors that at least 10% of respondents would recommend include (by precedent): PR Newswire, Cision, Business Wire, Meltwater, PRWeb, Nexis Newsdesk, Critical Mention, Factiva, TVEyes, Burrelles, and Muck Rack. always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

JULY 23, 2019

Although he got his start in the agency world at Weber Shandwick, he quickly moved to the corporate side and joined transportation technology company PeopleNet—now Trimble Transportation — in 2015. “Caitlin was a wonderful intern and has a bright future in the communications world! ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47

Maxim Behar

APRIL 2, 2023

The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics. In fact, every generation is operated with the same mechanisms that are no longer up to date.

Comparison 52

Comparison Newspapers Course Policies 52

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. Internal culture is becoming part of a brand’s identity. The build-up of mistrust. It could be their ending.

Privacy 82

Privacy Brand Branding YouTube 82

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 93

Healthcare Content Marketing Industry Trends 93