PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 147

Analysis Tools Software SMB 147

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. This policy is effective as of [Date].

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 72

Communications Guidelines Technology Tools 72

NewsWhip

NOVEMBER 15, 2023

It provides a solid foundation for your day, allowing you to approach tasks with confidence, examine NewsWhip’s timeline visualization for changes in media and public interest, and prepare yourself for the primary discussion points, all in your inbox at a time you choose. That’s what our new AI Digest offers. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being a old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. There’s a huge spike in AI in communications and media as well as interest in VC circles. Being an old long-serving PR professional means I have seen a lot of technology come and go.

Company 78

Company Technology Privacy Guidelines 78

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

JULY 29, 2018

Media standards must be applied to social media to prevent democratic abuse. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “We

Government 63

Government Social Media Report Media 63

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134

SEO Strategy Google Engineering 134

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Stephen Waddington

MARCH 8, 2019

The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach.

Government 62

Government Privacy Education Web 62

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? That means appearances and buying ads in media only frequented or “owned” by the other side. Celebrities, media personalities and entertainers have influence over billions. Today, we need to go on the attack. Fighting doesn’t mean fighting “dirty.”

How To 52

How To Insurance Insurance Ethics 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. The media PR salary: $100,000. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 177

Survey Marketing B2B Study 177

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. First, we can spend more money on Facebook to promote earned media, especially in our work with influencers. Vice President, Marketing Technology.

Facebook 60

Facebook Brand Branding eBook 60

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Let us know in the comments or chat with us on social media!

Education 107

Education Course Nonprofit Resources 107

Masters in Communications

JANUARY 11, 2019

The law is being tested in the current society with many free speech lawsuits being mentioned in the news on college campuses, Silicon Valley tech giants, and media broadcasts. From a moral and ethical perspective, some people argue that free speech laws are slated against minorities. One should also understand the usage of fake news.

Groups 99

Groups Government Google Facebook 99

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

MAY 28, 2015

Ethically ambiguous? By not naming the astronaut in ‘Message To Space’ and using commercial storytelling for the event, I think Hyundai was within the boundaries of dramatization ethics as consumer viewers understand them.”. NASA did advise Hyundai about NASA’s imagery use guidelines. “Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59