Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 83

Ethics Radio Sports Facebook 83

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Whether fuelled by social media or social protest, these conversations tend to start in a well-meaning way but quickly end up heated with opinions polarised. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

JULY 20, 2016

But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. After all… ethics doesn’t take vacations.

Ethics 60

Ethics Guidelines Education Local 60

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Content picks PR ethics.

Analysis 144

Analysis Tools Software SMB 144

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage. This policy is effective as of [Date].

Automotive 78

Automotive Policies Employee Corporate 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Ethics 47

Ethics Measurement Reputation Guidelines 47

NewsWhip

NOVEMBER 15, 2023

It provides a solid foundation for your day, allowing you to approach tasks with confidence, examine NewsWhip’s timeline visualization for changes in media and public interest, and prepare yourself for the primary discussion points, all in your inbox at a time you choose. That’s what our new AI Digest offers. Simple, right?

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Guidelines Ethics Analysis Trends 97

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. The media outlet pays the journalists.

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Media Relations Marketing Media Fashion 232

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 73

Communications Guidelines Technology Tools 73

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

Advertising 90

Advertising Advertising Ethics Guidelines 90

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 93

B2B Marketing Measurement Social Media 93

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 105

Ethics Data Training Agency 105

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Mindful Marketing

MAY 22, 2021

.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. ” The last bullet suggests what is likely the main ethical issue with native advertising—feigned objectivity.

Advertising 115

Advertising Advertising Agriculture Ethics 115

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. PRSSA Webinars. The New Rules of Marketing & PR. “The

Resources 136

Resources Communications Education Guidelines 136

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Encourage mindful consumption: Collaborate with influencers who promote mindful consumption by sharing products or brands to avoid, and who prioritize sustainability, ethical practices, and quality over quantity.

Trends 52

Trends Marketing Ethics Consumer 52

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being a old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being an old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Karen Freberg

MAY 14, 2018

I also appreciated seeing Jason share his own takes on some actions he has taken to separate himself from others who do not follow the influencer guidelines and views he does. Social media in many ways has opened the flood gates for anyone to create the illusion they are influential, when in fact we are not.

Social Media 41

Social Media Ethics Media Guidelines 41

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 30, 2017

Then, go ahead and tag the celebrity on social media. Consider the following example — if you want to attract the attention of the top golfing expert in the country you should pay attention to what he is already tweeting about or sharing on social media platforms. When it comes to social media shares, images matter. Add Images.

Strategy 243

Strategy Writing Social Media Guidelines 243

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Transparency builds trust and ensures a more ethical and authentic advertising landscape for all.

Guidelines 88

Guidelines Brand Branding Advertising 88

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings.

Marketing 62

Marketing Advertising Advertising Social Media 62

PR in High Definition

JANUARY 16, 2019

For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. Like many others, I’m also guilty of occasionally comparing myself or my life to those I see on social media. The ethics of influencer PR.

Instagram 67

Instagram Ethics YouTube Social Media 67

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Beyond PR

JULY 20, 2016

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Familiarizing yourself with the needs of the media will make your news stand out in the crowd for the right reasons.

Media Relations 40

Media Relations Media Local Healthcare 40

Karen Freberg

FEBRUARY 1, 2019

So – Burger King – as you can see with what Zoomph provided here with the data and the amount of media exposure this produced, I think a discussion with Casey may be good to have in the future. I think it’s interesting people on social media are still so focused on the number of followers someone has.

Marketing 51

Marketing Ethics Guidelines Community 51