Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. Make June the start of your engagement, not a once-a-year publicity effort. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

JULY 21, 2021

It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Kennedy’s moonshot speech as a classic example of thought leadership. But Branson wins points for being clearest when it comes to messaging.

Tourism 310

Tourism Travel Government System 310

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach.

Policies 165

Policies Community Corporate Enterprise 165

PRSay

OCTOBER 26, 2020

During these contentious times in America today, he said there are two things worth avoiding in our public conversations. Meacham went on to discuss characteristics that have marked American generations — both of leadership and of followership. John Elsasser is the publications director of PRSA. ” Through the years.

Enterprise 182

Enterprise Conference Leadership Meeting 182

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

Measurement 185

Measurement Communications Analysis Data 185

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Dean Essner is the editorial assistant for PRSA’s publications.

Trends 151

Trends Communications Employee Enterprise 151

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A A public relations conference here in a state that effectively drove out business due to a public relations disaster? That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Stephen Waddington

NOVEMBER 26, 2020

Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Customer research can be a full-time task, especially for enterprise organizations. Internal Resources.

B2B 137

B2B Company Survey Enterprise 137

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It all goes back to being a values-driven enterprise. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One enterprising PR practitioner has launched Metaverse Public Relations. Cision releases internal DE&I report. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 10, 2014

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. Association Public Relations by Holcombe Parkes, Vice President, National Association of Manufacturers. written in 1948).

Publicity 67

Publicity Advertising Advertising Community 67

Stephen Waddington

JULY 10, 2017

It’s more important than ever to put the public at the heart of your work. I want to briefly explore the role of modern public relation in society and the developing relationship between organisations and their publics. Purpose and public legitimacy. This isn’t purely the domain of private enterprise.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc., Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Few are the buyers willing to part with six or seven figures on enterprise technology because a vendor wrote a blog post. Give our services a try. Talk to Us!

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

Katie Paine's Measurement Blog

MARCH 9, 2023

The right way to do this is to develop a custom index that you can track over time (see stories about OCS) The wrong way is to multiply impression counts ( which are arguably flawed to begin with) by multiplying a top tier publication by 2 or 3 or whatever number someone dreams up. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. There was a public outcry. Newhouse School of Public Communications.

Sports 60

Sports Internal International Enterprise 60

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. where he ran a national public awareness campaign for the National Institute of Mental Health (NIMH). 7) What blogs or publications do you follow regularly?

Marketing 50

Marketing Wireless Software Journalism 50

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. But in public relations and marketing, there’s much more than just the dollars and cents. Public relations is already a full-time job. *This article was provided by Cision , a PRSA partner.

How To 109

How To System Measurement Data 109

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? It’s the whole leadership team asking me to explain myself.

Ethics 72

Ethics Agency Journalism Corporate 72

Flatiron Communications

OCTOBER 29, 2014

The topic revolved around the future of public relations (don’t they all ?). He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics. Their conclusion: “Red Cross officials at national headquarters in Washington, D.C.

Enterprise 44

Enterprise Financial Journalism Report 44

PRSay

NOVEMBER 22, 2016

At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. 4: Use data strategically across the enterprise. A successful M&A rollout can create tremendous value for the new entity.

Communications 60

Communications Strategy Analytics Groups 60

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Better to not know than to expose failure.

Data 60

Data Marketing System Google 60

Communications Conversations

MAY 1, 2015

I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. We’ve previously discussed things like Google Plus hangouts as an option for deeper engagement in social media, and to share more of Jack’s leadership vision. Has that been successful so far, in your eyes? .

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Flatiron Communications

OCTOBER 29, 2014

The topic revolved around the future of public relations (don’t they all ?). He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics. compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,â€?

Enterprise 28

Enterprise Financial Journalism Report 28

Communications Conversations

AUGUST 31, 2018

I thought any good publicity is a win but it’s really about pillars of importance and priorities. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. Dan DeBaun, public relations specialist, Life Time.

Media 112

Media Journalism Report Video 112