Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Leveraging social media for SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Local media loves to cover stories about local businesses.

Publicity 331

Publicity Television Local Pitching 331

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 192

Handbook Publicity Newspapers Television 192

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 78

Social Media Media Local Pitching 78

Bianchi Biz Blog

JUNE 3, 2024

In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school. Describe the craziest or most fun story you have worked on. It’s not exactly crazy, but I love working on any story that really lets me get to know someone. Life’s always better with chocolate treats around.

Meeting 98

Meeting Media Training Automotive 98

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JUNE 30, 2021

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry.

Hotels 138

Hotels Travel Privacy Engineering 138

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. Google is a question search engine, “Who writes about real estate for [name of publication].”

Real Estate 130

Real Estate Publicity Television Local 130

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 95

Policies Construction Reputation Privacy 95

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Developing an Earned Media Suite. “Our www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. It is also a great citation for your local SEO. Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. You can also include links to your website and social media here. 4 Location For Local SEO. The more social credit it has, the higher it will be ranked by YouTube.

YouTube 156

YouTube Video Corporate How To 156

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Y ou can follow Bob on social media on Twitter & LinkedIn. What story or stories are you most proud of?

Automotive 83

Automotive Engineering System Media 83

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. The content should serve to educate the target audience that the company is trying to reach, and work to improve the ranking of the company’s website on search engine results pages.

Brand 78

Brand Branding Communications Education 78

Presspage

NOVEMBER 7, 2017

Even though you can get quite far with English, cultural subtleties, tone of voice and local do’s and don’ts need to be taken into consideration. Additionally, it must be acknowledged that addressing a market in its own language and with localized content can be much appreciated by local audiences, as it demonstrates commitment.

Local 92

Local Engineering Internal International 92

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers.

Retail 62

Retail Marketing Measurement Product Launch 62

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Our local conference also helps expose young people to different professional paths.

Leadership 159

Leadership Conference Local Internal 159

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. We like to hike, play board games, visit our local breweries. PowerMotionTech. Power & Motion.

Meeting 75

Meeting Media Engineering Journalism 75

PR Fuel

OCTOBER 5, 2020

Most small businesses use social media and email marketing to help drive interest in their brand. Small businesses are integral parts of the local community. Get involved with local projects that tie to your brand and message. Support local not-for-profit organizations. Invest in SEO, or search engine optimization.

Small Business 52

Small Business Marketing Local Community 52

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine). Have a reason.

Meeting 83

Meeting Automotive Media Transportation 83

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He handed me a faxed copy of the article—not an original.

Newspapers 74

Newspapers Print Radio Local 74

The Proactive Report

OCTOBER 27, 2017

A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find.

Tools 113

Tools Analytics Google Web 113

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. People drop their phone and turn to the search engine to look for a repair shop. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Shift Communications

FEBRUARY 23, 2017

They also provide great content for repurposing on social media, blogs and elsewhere. For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Marketing 239

Marketing Television Handbook Web 239

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot We worked with FEMA and the Army Corps of Engineers, as well as others. I managed to get some content for social media and our reports.

Crisis 88

Crisis Employee Trade Shows Local 88

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. This enhances your SEO or search engine optimization. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

Solo PR Pro

APRIL 13, 2021

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89