Ishmael's Corner

FEBRUARY 24, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times.

Reputation 109

Reputation Storytelling Communications Publicity 109

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Clear objectives will guide your content planning and set the stage for impactful storytelling. And don’t forget to note down what KPIs you’ll use to measure success.)

How To 52

How To Content Marketing Analysis eBook 52

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

APRIL 22, 2016

We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. Knowing Vermeer cares enough to send employees outside of engineering and sales to their jobsites was a huge hit. We’ll dig into more practical tips on how to create internal alignment and customer connection.

Agriculture 90

Agriculture Employee Corporate Training 90

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We worked with FEMA and the Army Corps of Engineers, as well as others. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.

Technology 120

Technology Analysis Data Tools 120

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. My previous knowledge in tech came from half-listened to conversations between my grandpa and stepbrother, both of whom are computer science engineers. Upon entering my college career, I thought I knew what I wanted to do with my life.

Industry 36

Industry Comparison Technology Creativity 36

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

Storytelling 140

Storytelling How To Software Small Business 140

PR Conversations

APRIL 10, 2018

One of the things that fascinates me about the developments of recent years (and I would go back to 2000 when I moved to London and was first introduced to that cool search engine with the whacky name “Google”) is the wide and widening gulf in progress between technology and humanity. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

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Interviews Storytelling Software Engineering 60

Ishmael's Corner

MAY 17, 2015

Yet, all those fans plugging logical terms like “deflategate,” “NFL punishes Pats” and “Tom Brady cheats” into Google won’t stumble across the Pats’ microsite on the search engine results page. Virtually no internal linking. As for the storytelling in the microsite, I will give it this. Where are the H2 and H3 Tags?

SEO 60

SEO Real Estate Google Content Marketing 60

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Engineers at some point had to build a bridge. Engineers can only think of so many things.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. My name is Laura Harris.

Automotive 92

Automotive Meeting Report Journalism 92

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. or unintegrated, left alone to talk to themselves in a silo, an echo chamber of loneliness. Boy, was it overwhelming.

Communications 40

Communications Tools Analytics Television 40

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? As society grapples with decisions around vaccine mandates, health care accessibility and the need to cure chronic diseases, genetic engineering is at the forefront of policy discussions.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

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Pitching Instagram Survey Data 78

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. As Harvard’s all-time winningest basketball coach , Tommy Amaker is an expert at driving performance outcomes. Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Emily is a dual major studying Public Relations at S.I.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Emily is a dual major studying Public Relations at S.I.

Marketing 40

Marketing Mobile Engineering Technology 40

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. We also have to figure out, well, how do we get that activated internally for them?

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Brand Branding Marketing Data 78

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. It’s a really ripe target. read more. #18:

Data 78

Data Media Analytics Energy 78

Bad Pitch Blog

APRIL 23, 2012

Plus there''s a media request form, key links and a subnav with a search engine to access more relevant assets on the site. Search & Share: Search engines and sharing tools should be standard issue for every newsroom, but there''s more opportunity here. GE''s Pinterest boards show a very visual side of the brand.

Engineering 72

Engineering Pinterest Banking Video 72

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Optimize content for search engines. “Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math.

Report 52

Report How To Marketing Analytics 52

Rock the Status Quo

SEPTEMBER 23, 2015

MILLION TWITTER USERS and 23+ million timelines , largely thanks to the reach of my amazing guest, Danny Sullivan ( Search Engine Land ). Leverage your own internal experts and let them shine occasionally, but let your guests be the focal point. This month, we hit our highest numbers ever, REACHING OVER 1.25 Source: Hashtracking.

Twitter 100

Twitter Social Media Resources Google 100

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

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Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

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Storytelling Data Journalism Resources 53

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

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Media Relations Media Print Newspapers 115