2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. Internal communication is ultimately about building genuine relationships and understanding.

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

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Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

Top 2021 internal communication trends

PR Daily

The ongoing chaos of the pandemic is also shaking loose some opportunities for enterprising, strategic storytellers. The post Top 2021 internal communication trends appeared first on PR Daily. Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

How to use podcasts to reach essential internal audiences

PR Daily

Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The internal podcast is a solution for a looming employee-engagement crisis as workers face burnout and overwork, Hammad says.

PR pros mark International Women’s Day

PR Daily

For International Women’s Day, many organizations are looking to celebrate the work of their female colleagues—and the PR industry is a focal point. For example, many organizations have created internal resource groups so colleagues can turn to each other for support.

The importance of solid messaging and storytelling

PR Daily

At a recent event, WPP founder Sir Martin Sorrell said that in his view, “…internal communications teams are a barrier to the speed of organizational response”. Looking for more insights on brand storytelling and content marketing?

5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.

4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. If you say one thing and do another, you’ll quickly lose credibility.

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. UVM – A dewy young intern may think UVM is a prominent college, but UVM refers to the number of unique visitors per month that a news website receives.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

At ServiceNow, every communicator is a storyteller

PR Daily

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications. Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. The heart of everything we do is around storytelling,” Russel says. “It’s

Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

In honor of International Women’s Day, @BurgerKingUK , tweeted a “joke” that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Lauryn Bayley is a public relations and content development intern at Flackable.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. My internal test for my pitch is ‘Would my mom understand what this is?’ Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: .

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Drawing on internal sources from the agency’s library, Reams’ team also compiled a handy “ Top 10 research tips from CIA librarians.”.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. The post 5 ways Microsoft boosts engagement and internal culture appeared first on PR Daily. Know your values.

Wanted: Talented brand storytellers

PR Daily

Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable?

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Drawing on internal sources from the agency’s library, Reams’ team also compiled a handy “ Top 10 research tips from CIA librarians.”.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

Lessons on life, writing and storytelling from the creator of ‘Bluey’

PR Daily

We reached out to Brumm for more storytelling ideas and insights, and he was kind enough to respond. You might not create an internationally beloved cartoon, but what sort of difference can you make?

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes. One great example of using emotional storytelling is Humans of New York (HONY).

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Internal communicators were least willing to overturn the cushions on the corporate couch and dig for spare change for educational purposes. Internal communicators. Content Marketing Measurement Storytelling PR survey

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. O’Brien’s team did a feature on caregiving, of which Genworth used a portion externally for a commercial , as well as internally. A storytelling checklist for communicators: Be relentless in telling stories about complicated topics.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. What matters is understanding who they are and where they reside, so you can build an effective social media storytelling strategy. The post 4 ways ‘Good Morning America’ nails social media storytelling appeared first on PR Daily.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. I am told that Internal comms at Sellafield have acknowledged a problem and talked about reflection.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

Pittsburgh International Airport: Blue Sky News. The post Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling appeared first on PR Daily. Brand Journalism Crisis Communications Storytelling The Consultant is In

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Storytelling, PR, and Measurement.

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? By Account Manager Matthew Burrows. Data!’ he cried impatiently. ‘I

Data 47

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar,” TechCrunch noted. Still, a simple question lies at the heart of storytelling: “What if…?”

8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Many companies aren’t willing to put in the time to localize the storytelling for each target country. Conducting international PR long distance.

International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. At the PRSA International Conference in San Diego this October, you’ll be speaking to an audience of professional communicators. Thought Leadership journalism PRSA International Conference storytelling

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders.

Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021

PR Daily

If there’s a watchword to guide your internal comms efforts in 2021, it’s authenticity. The post Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021 appeared first on PR Daily.

Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Before you can evaluate the success or failure of your storytelling, you’ll need to define the overarching objectives of the project in advance.