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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. Last year (summer of 2013) when I was developing the www.castropignano.com website I noticed that people were using the hashtag #Castropignano and posting really beautiful photos on Instagram, Pinterest, Facebook and Twitter.

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How To Transform Your Manufacturing Website from a Digital Product Brochure to a Growth Engine Machine

PR 20/20

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. You can also add these keywords to your existing website content to help boost its search engine ranking. We list a few key tactics below. Keep your website simple.

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Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

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5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

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How to Engineer the Perfect PR Metric

Cision

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Want to implement a PR measurement program today?

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How To Make Facebook Great Again

The Stalwart Blog

A good friend of mine who used to frequent my Facebook feed with prolific musings on life and work announced recently a hiatus from the social media site. In announcing her decision, she reasoned that Facebook no longer operated as an inclusive community, but instead a repository of anger, ridicule and uncivil discourse.

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