Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Communications Conversations

SEPTEMBER 10, 2020

I was drawn to the culture and energy here. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. It took months of pitching, interviews and follow up…but it happened!

Radio 167

Radio Journalism Interviews Energy 167

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. Before the game.

Agency 48

Agency Pitching SEO Comparison 48

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot.

Journalism 114

Journalism Automotive Interviews Writing 114

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Here are three of their pitching tips to help you clinch that coveted media coverage. Target the appropriate business outlet.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Bianchi Biz Blog

JUNE 6, 2022

Every B2B story is about people putting their time and energy into solving someone else’s problem. People relate to challenges faced by their peers. What advice do you have for PR people that want to pitch you? I’m always open to pitches. It’s about overcoming industry challenges, not just your client’s sales pitch.

Meeting 79

Meeting Media Interviews B2B 79

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Konnect Agency

MARCH 4, 2020

Here are some simple ways to take back your beloved inbox and your energy this Spring at a public relations firm and beyond. Muster up the time and energy to sit down and get to the nitty-gritty that will eventually help keep you sane. Spring into action. Repeat after me: “a clean inbox means a clear mind.” Seek guidance.

Energy 75

Energy System Agency Course 75

Bianchi Biz Blog

FEBRUARY 18, 2021

And over those same years, I’ve tried lots of different “hacks” – wearing lighter shoes, eating a special supplement, drinking the right energy drink, listening to music that has a faster beat, and more. So over the years, I have read hundreds of articles and blog posts about how to get faster. You name it, I tried it.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

PRSay

MAY 3, 2019

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. The fall of one isn’t good for the other.

Publicity 147

Publicity Newspapers Journalism Energy 147

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Bianchi Biz Blog

SEPTEMBER 20, 2021

I primarily cover product, vehicle reveals and first drives, so that’s where most of my energy is spent. What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to.

Meeting 66

Meeting Automotive Media Airlines 66

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Prepare before you pitch. That takes planning, lead time, and negotiation on the part of an experienced PR or media relations expert, which leads to the next point.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Bianchi Biz Blog

APRIL 24, 2023

This means your marketing staff has more time and energy for other projects and activities, and can be more effective. This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. And social media also sits at that table. So that helped a ton.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Shift Communications

JUNE 4, 2015

Conversely, early and mid-level professionals bring energy, passion and new perspective. Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. Media relations alone doesn’t cut it. What’s the team’s domain expertise?

Reputation 60

Reputation Groups Exercises Energy 60

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

JUNE 25, 2016

It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Most PR firms are good at either media relations or content marketing, but rarely both.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Communications Conversations

DECEMBER 13, 2019

He was a natural networker and community builder – full of more energy than anyone should be allowed. Years later he came to work with us at Risdall to help build the social media and content function. . “I remember Ryan as a young agency account person joining PRSA about the same time I was going through accreditation.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

MARCH 6, 2015

5 Media relations is our mainstay. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6 billable by… pitching. PR = Media Relations. 6 Lack of digital and social skills. Or… well, you know the alternative.

Social Media 40

Social Media Media Measurement Survey 40

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. The subject line alone plunges to new depths of media relations sloth. Customizing a pitch is not like direct mail customization. We need to save up energy for our next post. We just received someone''s third strike pitch. We''ll stop there.

Pitching 40

Pitching Technology Enterprise Energy 40

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Because of this, you can’t take the quantity of media coverage at face value.

Report 40

Report Media Television Radio 40

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). Not only does this streamline the inbox, it saves time and energy. What did I learn?

Agency 170

Agency Real Estate How To Construction 170

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. CITY turned out to be a perfect fit for this high-energy company. “We For this brotherly love pitch, you may think it’s as easy as doing a search for college magazines and newspapers and calling it a day. Think again.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations.

Report 40

Report Pitching Google LinkedIn 40

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

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Pitching Media Journalism Data 58

Bianchi Biz Blog

MAY 22, 2023

I had a brief stint at Bloomberg Industry Group, where I was a Houston-based correspondent covering energy, environmental, tax, health, politics, and legal issues in Texas, Louisiana and Mississippi. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover. I like exclusives.

Automotive 75

Automotive Meeting Report Real Estate 75