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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I really appreciated my time in radio and print journalism. I was drawn to the culture and energy here. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. I then spent two years at the Minneapolis St.

Radio 167
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100
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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C.,

Sports 113
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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Because of this, you can’t take the quantity of media coverage at face value.

Report 40
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Bad Business to Business Pitches

Bad Pitch Blog

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.