The Hoffman Agency

MAY 9, 2018

To better align PR-generated content with journalistic demand, we need to put more energy and investment in creating content that’s not in the public domain. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on "What's HAppening" Blog. This is what journalists value.

Media Relations 28

Media Relations Media Storytelling Exercises 28

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

AUGUST 26, 2016

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear.

Pitching 120

Pitching Agriculture Report Energy 120

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Even a well written release is unlikely to trigger significant media coverage, so it’s better used to get news in the public record or for timely disclosure of material information in business transactions. When it comes to media relations, timing is key. Media relations is a process that builds over time.

Energy 168

Energy Measurement Media Relations Local 168

Communications Conversations

SEPTEMBER 10, 2020

I was drawn to the culture and energy here. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. It’s a fantastic tool to keep up on their work and what issues they’re focused on.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

Privacy 294

Privacy Media Telecommunications Conference 294

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. COVID-19 is an accelerator on practice and a disruptive force on content and media.

Crisis 151

Crisis Government Energy Community 151

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

AUGUST 10, 2017

What is your secret to media relations success? It’s critical to invest time and energy cultivating these connections. Between influencer seeding and social management, we have an entire division dedicated to this aspect of PR. What advice do you have for those looking to begin a career in this field?

Energy 212

Energy Creativity Social Media Strategy 212

Konnect Agency

MARCH 4, 2020

Here are some simple ways to take back your beloved inbox and your energy this Spring at a public relations firm and beyond. Muster up the time and energy to sit down and get to the nitty-gritty that will eventually help keep you sane. Spring into action. Repeat after me: “a clean inbox means a clear mind.” Seek guidance.

Energy 75

Energy System Agency Course 75

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I recall being enraged watching members of Congress take energy drink marketers to task for allegedly pushing their products on kids, then realizing that, contrary to what my client believed, it was really not being as responsible as everyone thought. Sometimes perception truly is reality. Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. That’s okay, don’t dwell on it. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

ImPRessions - Crenshaw Communications

JUNE 6, 2016

Coca-Cola’s Williamson places a premium on an agency’s scrappiness and drive, in both new business and day-to-day media relations. “I want an agency that hates to lose,” is how he puts it.

Agency 120

Agency Public Affairs Energy Resources 120

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”

Energy 125

Energy Employee Creativity Consumer 125

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. That takes planning, lead time, and negotiation on the part of an experienced PR or media relations expert, which leads to the next point. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

NOVEMBER 12, 2020

When watching a media event online from their home or remote office, the audience is more likely to sneak a look at email, get up to grab a coffee or snack or be distracted by pets, children, package delivery drivers or the neighbor’s leaf blower.

Conference 89

Conference Energy Hotels Video 89

Critical Mention

MARCH 19, 2021

Through their dedicated effort and consistent energy, they drive customer acquisition and expansion and make strong company growth a reality.”. They are the top performing sales leaders, as reported by their peers and colleagues, in the software industry.

Software 78

Software Energy Technology Internal 78

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Bianchi Biz Blog

FEBRUARY 18, 2021

And over those same years, I’ve tried lots of different “hacks” – wearing lighter shoes, eating a special supplement, drinking the right energy drink, listening to music that has a faster beat, and more. So over the years, I have read hundreds of articles and blog posts about how to get faster. You name it, I tried it.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Communications Conversations

NOVEMBER 14, 2018

Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? A: I certainly don’t think media relations is dying, but the shift/fragmentation of how we receive information and who we are influenced by underscores the importance of developing a sound strategy.

Energy 60

Energy Agency Insurance Insurance 60

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. They just don’t have the synergy — um, energy.

Pitching 113

Pitching Report Writing Energy 113

Barokas

MAY 8, 2017

While we have already made steps in this direction, with providing media relations to pro bono accounts and volunteering in our local communities, we wanted to make this value a permanent part of Barokas PR’s identity. Today, we are proud to unveil our official CSR program. Pro Bono Accounts.

Corporate 60

Corporate Employee Community Banking 60

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. It originally appeared on Tara McDonagh's LinkedIn.

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Words are my life.

Journalism 114

Journalism Automotive Interviews Writing 114

Cision

OCTOBER 7, 2016

If possible, always good to include relevant promotional dates, where a talent is based, and commanding national tape is very helpful – stuff that shows personality, fun, energy. Sometimes tape can be flat and it works against the pitch. For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Energy Social Media 275

PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. The fall of one isn’t good for the other. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast.

Publicity 138

Publicity Newspapers Journalism Energy 138

Scott Public Relations

MARCH 4, 2020

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. Many of the policies that will alleviate the pace and effects of climate change will also improve human health.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

Switching from oil and gas to renewable forms of green energy that reduce pollutants in the air will help alleviate respiratory illnesses. Many of the policies that will alleviate the pace and effects of climate change will also improve human health.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52