PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. So, how did your leadership team cope with COVID-19? It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. Partners with the same values. Take the stage. Executive content.

Company 174

Company Conference Corporate Leadership 174

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. Brands and reputations don’t stop in an economic downturn.

Communications 62

Communications Internal International Energy 62

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes. Have a cup of strong coffee and let your charisma elevate the energy of the event.

B2B 178

B2B Trade Shows Leadership Conference 178

Stephen Waddington

MAY 4, 2021

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. This includes energy, materials and waste management and addressing governance and transparency.

Publicity 197

Publicity Government Corporate Financial 197

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

Publicity 59

Publicity Reputation Energy Crisis 59

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission.

Financial 78

Financial Education Community Employee 78

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy? Are you seeing the dilemma?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

PR in High Definition

FEBRUARY 22, 2021

His reputation has been especially damaged by claims of wealth hoarding. Amazon’s comms team is probably relishing shaping Jassy’s reputation. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader. It’s expected to be running on 100% renewable energy by 2025.

Communications 71

Communications Reputation Energy Leadership 71

Reputation Specialist Michael Toebe

MAY 19, 2022

This short-sighted decision-making is costly to reputation and future well-being. Schröder doesn’t understand that his reputation now and legacy later are being negatively-and-deeply impacted. Schröder, “who is paid almost $1 million a year by Russian-controlled energy companies, has become a pariah,” Bennhold wrote.

Reputation 52

Reputation Television Energy Ethics 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In PR – as with many aspects of life – size up the key learnings and harness the negative energy to do something positive.

Publicity 160

Publicity System Energy Creativity 160

Stern + Associates

AUGUST 3, 2022

Together, we share resources and office space, and have become a unique firm for thought leadership services. Being organized, detail-oriented, proactive, having a sense of urgency, demonstrating confidence, interest and positive energy, and generating and sharing new ideas with teammates and clients are keys to success.

Groups 103

Groups Employee Strategy Ethics 103

Buzzstream

JULY 7, 2021

Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. In an effort to execute on a highly relevant link building campaign, we started our thought leadership initiatives around team members who had the closest experience to finance. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

PRSay

OCTOBER 22, 2019

Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. If we, as communicators, stop providing ‘trust energy’ into our companies, it drops suddenly,” he said, likening trust to a helicopter — rather than an airplane — requiring constant work to stay aloft. Understand deception. Tell the truth.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. B2B Customers Want Thought Leadership. It’s a bit like Newton’s First Law of Motion.

B2B 62

B2B Marketing Survey Study 62

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. Plus, I didn’t want Albert Einstein calling me insane. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

MARCH 1, 2018

“It’s knowing how to read and understand an audience, express empathy and emotion to connect with people, tell compelling stories that get results, bring energy to a room, and practice and prepare for any important communication.” So it’s a fine line to walk.

Communications 120

Communications Film Storytelling Energy 120

Shift Communications

AUGUST 6, 2015

However, if you’re working on how to improve your leadership or management style, reaching out to a senior leader from any part of the organization might provide you with a unique and valuable perspective. Refrain from asking questions because of their reputation or position; this will waste both time and energy for both of you.

Meeting 60

Meeting Leadership Fashion Energy 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR in High Definition

AUGUST 21, 2018

You’ll be working in close proximity with this agency for (hopefully) a number of months and years, so you need to understand that their vision and energy matches yours, that they understand your company and have good experience in the space – and that you think you could work well together. and the final smash.

Agency 48

Agency Pitching SEO Comparison 48

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. Which real, historical or fictional person or brand would you like to give a reputation makeover? Hmmm, tough one.

Energy 53

Energy Measurement Internal International 53

Melissa Agnes

MAY 14, 2015

Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. There was, of course, no way that I could or would refuse this invitation!

How To 185

How To Crisis Management Crisis Exercises 185

Communications Conversations

AUGUST 31, 2018

For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far. I also spend time each day responding to media inquiries, posting to our Life Time Newsroom Twitter and LinkedIn pages and monitoring media coverage of Life Time by compiling reports for our company leadership.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

NOVEMBER 1, 2021

reputation – has been a human obsession for quite some time. As your mother probably said to you in middle school – reputation matters. . What constitutes a reputation? And what shapes a reputation? When it comes to organizational reputations, those same three elements apply. Why is that? Then communicate that.

Reputation 52

Reputation Customer Service Analysis Exercises 52

Cision

JULY 14, 2015

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” Anybody who commits the time and the energy and has the connections and the know-how—and is publishing, too—can be a subject matter expert,” Rubel explains.

Leadership 120

Leadership Television Resources Energy 120

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you.

Writing 114

Writing Social Media SEO Blogging 114

PR Matters

DECEMBER 9, 2015

More specifically, there are certain definable qualities for being a great leader, as discussed in some insightful books on leadership. Know that alternative energy sources are a good thing. .” The type of leader you are depends on your character. Here’s my take on 17 of them, though there are plenty of others.

Leadership 100

Leadership Measurement Energy Policies 100

Beyond PR

APRIL 12, 2016

Earned media from a reputable source your audience trusts is going to have the biggest impact. Content marketing can go a long way toward building buyer trust, by providing audiences with useful information and building thought leadership. Expand social media presence. Gain audience insights.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Let’s take the energy industry just as one example.

Ethics 61

Ethics Company System Corporate 61

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Why have you chosen to invest so much of your time and energy with this organization over the last 10+ years? Professionally the organization has helped me grow skill sets and build a reputation in this community.

Ethics 68

Ethics Leadership Examples Fashion 68