Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. - How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Here are the areas in which I think we need to focus our energy in skills and learning and development. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. A top 10 social media power influencer according to Forbes, Mari is considered one of the world’s foremost Facebook marketing and social media experts. The massive rise of video on Facebook is a wonderful trend this year. The proliferation of owned media.

Real Estate 120

Real Estate Social Media Video Facebook 120

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser).

Video 62

Video Social Media Instagram Media 62

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up. My first job in social media sparked a passion for data.

Data 150

Data Resources Engineering Film 150

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. How to leverage: Measuring and evaluating campaign data creates another dimension in which to assess campaign success.

Data 100

Data Advertising Advertising Measurement 100

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business.

Social Media 100

Social Media Media Facebook B2B 100

Sword and the Script

MARCH 19, 2019

You only know that by measuring and analyzing performance, then iterating your approach. With robust tracking, marketers can now measure what’s working and what’s not in order to iterate the approach. The marketing department is typically one with good, high energy, so it’s important to have the right culture fit as well.

Marketing 69

Marketing Measurement Analysis Data 69

Katie Paine's Measurement Blog

MARCH 29, 2023

Not so much for any number of companies like Exxon, Duke Energy, Lululemon, Theranos, and dozens more that tried to deny, prevaricate, waffle, or bluster their way out. Just compare the Facebook IPO with NASDAQ’s trading glitch. Everyone remembers the Facebook part, but the NASDAQ piece, not so much.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Waxing UnLyrical

DECEMBER 28, 2019

However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Solo PR Pro

AUGUST 29, 2017

It feels like this summer of social has revolved around measurement. Much like Ed Sheeran’s all-you-can eat meal, the statistics used to measure social success are often empty calories. Chevy has 19 million people following them on Facebook. There has to be measurement that transitions from empty calories to business protein.

Communications 48

Communications Viral Energy Measurement 48

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. ” So wrote Katie Paine on her Facebook Page earlier this week, when Don Bartholomew passed away. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him.

Measurement 40

Measurement Hotels Conference Facebook 40

Scott Public Relations

NOVEMBER 30, 2018

This can also impact which sites you actively use—take the time to learn where your customer base lives and devote your energies to the proper media platform. Don’t measure your engagement simply through some likes and comments, however. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Maxim Behar

JANUARY 28, 2024

First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide. Not to mention the other huge advantage that they are interactive. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc., Else it’s a colossal waste of time, energy and resources.

Blogging 99

Blogging Leadership LinkedIn Google 99

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PR 20/20

MAY 19, 2016

The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available. This goal will give you a real-time benchmark against which you can measure marketing’s performance. Put simply, you need to pick one thing to measure. These may include: Website Visits.

Marketing 45

Marketing How To Measurement Enterprise 45

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success. For example, it’s not a good practice to share the same post repeatedly on Facebook or LinkedIn.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The same can be said for TestMasters.

Journalism 70

Journalism Local Social Media Twitter 70

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. AMEC Global Summit on Measurement. It's a good investment and way to both learn from a wide range of professionals and build relationships with those who can help you. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

APRIL 21, 2015

So, amidst all this negative press and energy that’s being thrown at Target right now, I’d like to dissect a pretty successful new product launch: Heavy up on Instagram. Tough to measure success here without seeing Target’s analytics. The Target Style Facebook page didn’t start promoting it until late March.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

AUGUST 15, 2016

After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Who inspires you?

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I am a big believer in the importance of measurement. Happy Halloween!

Course 40

Course Measurement LinkedIn Banking 40

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tracks include content strategy, core content concepts, future of content, and content management and measurement. “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ryan Foran

JANUARY 6, 2017

Just one video (see below) of our very impressive Arcadia High School Marching Band from the Rose Parade (which I shot with my iPhone with no post production or editing), has already been viewed 26,000 times and has reached 68,000 people's Facebook timeline. Doesn’t it take a lot of time and energy to posts all these things?

Social Media 40

Social Media Media Community Facebook 40

MaccaPR

NOVEMBER 1, 2016

As Scott Redick, now the managing director of creative strategy at Charles Schwab, said in a Harvard Business Review column : “Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. Can we measure success without being intrusive? I hadn't complained. The Bottom Line.

Strategy 48

Strategy Brand Branding Retail 48

Waxing UnLyrical

AUGUST 22, 2016

analysis, continue with goal setting, review my listening program, and set in place the three measurement buckets. Take advantage of the Facebook group Shonali’s put together and ask questions, connect with people, and learn from others’ experiences. Rather she devotes her energy in winning that challenge.

LinkedIn 40

LinkedIn Banking Energy Facebook 40

Waxing UnLyrical

NOVEMBER 25, 2010

We went to the parade – in crappy weather, I might add – but it’s tough to explain what it’s like to actually see those balloons and floats, to be a part of the excitement and energy of a million strangers, even when it’s raining and sleeting down on you. You have to do it to understand it. He didn’t say anything. pts Settings.

Hotels 89

Hotels Television Twitter Facebook 89

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. So, it’s the most fun, just high energy activation. Paul: Yeah. Lauren: Sure.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. pts Settings. These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 15, 2011

For instance, you might see a greeting like this on a Facebook friend’s wall: “Happy birthday, so and so, ’29′ looks great on you! &# In fact, one of my good friends, who’s a scant 11 months younger than me, takes every opportunity to remind me that I’m the “old&# one. I like to be specific.)

Facebook 76

Facebook Twitter Measurement Blogging 76

Waxing UnLyrical

AUGUST 8, 2016

… but he’s just one of those indefatigable spirits that makes you marvel at how much energy they have. These have helped me shift my PR habits toward a more strategic, measurable operation. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation.

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

OCTOBER 6, 2010

This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides. I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Comment as pts moderator Geoff Livingston Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 9, 2010

My group’s enthusiasm and energy was contagious, and kept us going throughout all the bumps. Comment as pts moderator Steve Garfield Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Keep an open mind, and know that you may need to pull a little MacGyver while shooting. pts Settings.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

MARCH 6, 2015

Measurement is low on the list of skills that get PR pros hired. If you believe – as I do – that PR is a strategic business function, then you owe it to yourself to work with those who understand this, and spend the time and energy in at least trying to keep up. billable by… pitching. Based in the Washington, D.C.,

Social Media 40

Social Media Media Measurement Survey 40