Remove Energy Remove Facebook Remove Measurement Remove Writing
article thumbnail

PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media. It is not enough to simply obtain a great piece of press.

Media 397
article thumbnail

Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

article thumbnail

How I Learned to Embrace Data

Onclusive

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up. My first job in social media sparked a passion for data.

Data 150
article thumbnail

Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59
article thumbnail

Is Excedrin Out of Its Mind?

Mindful Marketing

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures.

article thumbnail

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

A Simple Measure of Marketing Many Businesses Miss. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. The following benchmarks that stood our for me include: Measuring the success of a blog post.

Survey 60