Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Reputation Crisis Communications 195

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Fill Your Storytelling with Purpose. million in school supplies. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Barokas

SEPTEMBER 11, 2017

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

Communications Conversations

OCTOBER 29, 2019

Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. In both cases, Kevin and Monica believe their employee audiences for their podcasts are substantial ( The Taste of General Mills’ most recent podcast actually FEATURES an employee’s daughter!

Corporate 104

Corporate SMB Banking Employee 104

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 73

Corporate Communications Survey Employee 73

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Good story. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 112

Conference Communications Storytelling Social Media 112

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers?

Agriculture 70

Agriculture Employee Corporate Training 70

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers.

Financial 52

Financial Government Storytelling System 52

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 87

Employee Internal International Training 87

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.

Employee 132

Employee Communications Storytelling Corporate 132

PR 20/20

OCTOBER 10, 2019

For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: What Does “Storytelling” Mean to You? Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. One way is to make an employee or division the hero of a variation on the holy grail search. Innovation?

Brand 136

Brand Branding Comparison Storytelling 136

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As For starters, leaders must make sure they are taking care of themselves.

Agency 91

Agency Crisis Communications Consumer 91

PR Job Coach

JANUARY 5, 2015

PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. PR practitioners help an organization build mutual trust by encouraging transparency and integrity throughout the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Top three comms challenges. Owned media is the top area of emphasis.

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. See this earlier post for best practices in putting on a successful PR event. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well.

Digital PR 251

Digital PR How To Small Business Analysis 251

ReimaginePR

APRIL 18, 2015

And the happiness of his employees matters to Price. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. He raised the minimum wage at the company he founded to $70,000. Why $70,000? ” So what was the upshot?

Company 120

Company Banking Employee Corporate 120