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The publication announced that it suspended Jeffrey Toobin after the reporter was seen touching himself during an election simulation with other New Yorker employees. CVS is hiring 15,000 employees to respond to COVID-19. MORE
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Showcase employees. MORE
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach. MORE
Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust. MORE
Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy. In most PR departments today, employees at nearly all levels are expected to understand their brand’s business goals. For brand journalism to be successful, you must deliver top-quality content. MORE
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I At Microsoft, for example, we constantly ‘hit pause’ and ‘zoom out’ with employees by allowing them to express themselves. MORE
No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations. It’s empowering—for your company and your employees. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. MORE
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. recently published a report revealing that diverse employees are struggling the most throughout COVID-19. MORE
All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy : Stop begging the media, and become the media yourself. But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. MORE
When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. We learn that McDonald’s invented a contraption that dispensed the right number of Chicken McNuggets for cooking so employees wouldn’t have to count them out each time. MORE
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program? MORE
The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19. MORE
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It’s storytelling. MORE
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people. MORE
Cathay Pacific Airways announced that it’s shutting down subsidiary Cathay Dragon and cutting 8,500 jobs, affecting more than 5,000 employees in Hong Kong. Amazon extends remote work for office employees to June 2021. MORE
Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. Why you should care: Your front-line employees are often the first (and sometimes the only) interaction consumers make with your organization, so it’s important to find and retain top talent that can deliver your mission and boost your brand image. MORE
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?” MORE
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content. MORE
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. MORE
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office. MORE
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. So what will your brand get out of brand journalism? MORE
For a bigger impact, invite your customers and employees to join you. To learn more about how to rise to the challenges facing organizations across industries, join us at Ragan’s Internal Communications & Employee Experience Virtual Conference on Oct. MORE
From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. The brand journalism site follows up on that by cementing Pittsburgh’s new success after years of struggle that followed the terrorist attacks on Sept. A once-struggling airport has seen a rebirth. MORE
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily. MORE
United Kingdom retail chain Marks and Spencer will lay off roughly 7,000 employees in the next three months, eliminating positions in its stores, regional management and corporate office as the company shifts its business model to accommodate more e-commerce sales. MORE
The Wall Street Journal reported : Mr. Lucio also said last year that he would require advertising agencies Facebook works with to assemble diverse teams with more women, people of color and people with diverse sexual orientations, echoing a previous mandate to agencies he made while at HP. MORE
If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go? MORE
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts. MORE
In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.). The post 5 tips for video storytelling after natural disasters appeared first on PR Daily. MORE
to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It MORE
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. Vita enables CSL Behring to reach and engage with an often isolated audience, as well as patient advocacy groups, employees, financial analysts, reporters and health care experts. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. MORE
In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.). The post 5 tips for video storytelling after natural disasters appeared first on PR Daily. MORE
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees. MORE
Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. In addition to following recommended best practices of brand journalism , PR and corporate communications can study the following examples of exceptional brand journalism. Walmart Today provides articles about employees and suppliers, in addition to corporate news. MORE
Condé Nast’s chief people officer, Stan Duncan, announced to its employees that The New Yorker journalist Jeffrey Toobin was “no longer affiliated with [the] company.” Prepare your strategies now for addressing and avoiding crises like this with employee training and updated policies. MORE
Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Tanner, 79% of employees suffer some level of burnout. The study breaks down the causes of burnout into this framework: Some stats on companies that have mild burnout: They have a 220% decrease in the probability of highly engaged employees. MORE
The Wall Street Journal reported : “‘If we mess up again, it’s done,’ I thought a lot last night,” [Yuan] told The Wall Street Journal in an interview Friday, after what he said was a sleepless night. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MORE
I see large close-ups of employees and leaders. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Your EMPLOYEES are your brand. Hmm…strange for a corporate storytelling site, don’t you think? MORE
The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism. The company chose to focus marketing efforts on the employee behind the artwork. This showed that Starbucks values its employees and creates a positive work environment, which resonates with established and potential customers alike. MORE
Brand Journalism Content Marketing Employee Engagement Internal Communications Leadership Communications Marketing Media Relations Research Social Media Storytelling The Workplace Visual & Video Communications MORE
They’re informing employees, customers, their industries and the broader communities they serve. And yes, brand journalism is filling the gaps for overextended news outlets. The current coronavirus, officially known as COVID-19, has led to travel restrictions, business disruption and employee nervousness, among other issues. Many of our brand journalism clients are doing really impressive work covering this story. MORE
PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.
PR Daily
NOVEMBER 20, 2020
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. It’s storytelling.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.
PR Daily
JULY 30, 2019
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.
PR Daily
MARCH 25, 2020
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Showcase employees.
PR Daily
JULY 12, 2019
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.
|
PR Daily
AUGUST 6, 2019
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.
PR Daily
NOVEMBER 20, 2018
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. Vita enables CSL Behring to reach and engage with an often isolated audience, as well as patient advocacy groups, employees, financial analysts, reporters and health care experts. FREE GUIDE: The 7 questions you should be asking about brand journalism ].
PR Daily
JUNE 9, 2020
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office.
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.
Cision
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program?
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PR Daily
MARCH 16, 2020
They’re informing employees, customers, their industries and the broader communities they serve. And yes, brand journalism is filling the gaps for overextended news outlets. The current coronavirus, officially known as COVID-19, has led to travel restrictions, business disruption and employee nervousness, among other issues. Many of our brand journalism clients are doing really impressive work covering this story.
PR Daily
DECEMBER 18, 2019
Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. In addition to following recommended best practices of brand journalism , PR and corporate communications can study the following examples of exceptional brand journalism. Walmart Today provides articles about employees and suppliers, in addition to corporate news.
PR Daily
JULY 10, 2019
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach.
Cision
JANUARY 5, 2016
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. So what will your brand get out of brand journalism?
PR Daily
NOVEMBER 19, 2018
to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It
PR Daily
AUGUST 7, 2020
Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust.
PR Daily
JULY 10, 2018
If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?
PR Daily
OCTOBER 20, 2020
The publication announced that it suspended Jeffrey Toobin after the reporter was seen touching himself during an election simulation with other New Yorker employees. CVS is hiring 15,000 employees to respond to COVID-19.
PR Daily
SEPTEMBER 28, 2018
No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations. It’s empowering—for your company and your employees. FREE GUIDE: The 7 questions you should be asking about brand journalism ].
PR Daily
AUGUST 18, 2020
United Kingdom retail chain Marks and Spencer will lay off roughly 7,000 employees in the next three months, eliminating positions in its stores, regional management and corporate office as the company shifts its business model to accommodate more e-commerce sales.
PR Daily
APRIL 6, 2020
The Wall Street Journal reported : “‘If we mess up again, it’s done,’ I thought a lot last night,” [Yuan] told The Wall Street Journal in an interview Friday, after what he said was a sleepless night. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].
PR Daily
OCTOBER 6, 2020
Brand Journalism Content Marketing Employee Engagement Internal Communications Leadership Communications Marketing Media Relations Research Social Media Storytelling The Workplace Visual & Video Communications
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?”
Ishmael's Corner
NOVEMBER 4, 2014
When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. We learn that McDonald’s invented a contraption that dispensed the right number of Chicken McNuggets for cooking so employees wouldn’t have to count them out each time.
PR Daily
JULY 1, 2020
The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19.
PR Daily
APRIL 15, 2019
From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. The brand journalism site follows up on that by cementing Pittsburgh’s new success after years of struggle that followed the terrorist attacks on Sept. A once-struggling airport has seen a rebirth.
PR Daily
NOVEMBER 20, 2020
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. recently published a report revealing that diverse employees are struggling the most throughout COVID-19.
PR Daily
JANUARY 21, 2016
Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy. In most PR departments today, employees at nearly all levels are expected to understand their brand’s business goals. For brand journalism to be successful, you must deliver top-quality content.
PR Daily
FEBRUARY 26, 2019
In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.). The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.
PR Daily
FEBRUARY 5, 2019
In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.). The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.
PR Daily
AUGUST 24, 2020
The Wall Street Journal reported : Mr. Lucio also said last year that he would require advertising agencies Facebook works with to assemble diverse teams with more women, people of color and people with diverse sexual orientations, echoing a previous mandate to agencies he made while at HP.
PR Daily
JANUARY 10, 2020
Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. Why you should care: Your front-line employees are often the first (and sometimes the only) interaction consumers make with your organization, so it’s important to find and retain top talent that can deliver your mission and boost your brand image.
Communications Conversations
SEPTEMBER 26, 2014
I see large close-ups of employees and leaders. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Your EMPLOYEES are your brand. Hmm…strange for a corporate storytelling site, don’t you think?
PR Daily
MAY 22, 2017
All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy : Stop begging the media, and become the media yourself. But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon.
PR Daily
NOVEMBER 12, 2020
Condé Nast’s chief people officer, Stan Duncan, announced to its employees that The New Yorker journalist Jeffrey Toobin was “no longer affiliated with [the] company.” Prepare your strategies now for addressing and avoiding crises like this with employee training and updated policies.
PR Daily
APRIL 28, 2016
The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism. The company chose to focus marketing efforts on the employee behind the artwork. This showed that Starbucks values its employees and creates a positive work environment, which resonates with established and potential customers alike.
PR Daily
OCTOBER 21, 2020
Cathay Pacific Airways announced that it’s shutting down subsidiary Cathay Dragon and cutting 8,500 jobs, affecting more than 5,000 employees in Hong Kong. Amazon extends remote work for office employees to June 2021.
PR Daily
OCTOBER 4, 2019
Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Tanner, 79% of employees suffer some level of burnout. The study breaks down the causes of burnout into this framework: Some stats on companies that have mild burnout: They have a 220% decrease in the probability of highly engaged employees.
PR Daily
OCTOBER 14, 2020
For a bigger impact, invite your customers and employees to join you. To learn more about how to rise to the challenges facing organizations across industries, join us at Ragan’s Internal Communications & Employee Experience Virtual Conference on Oct.
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