Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 215

Marketing Social Media Content Marketing Media 215

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Crisis Communications Government 199

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Storytelling Case Study 135

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers.

Storytelling 98

Storytelling Communications Pitching Publicity 98

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Social Media 370

Social Media Crisis Communications Reputation Media 370

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Publicity 45

Publicity Community Television Storytelling 45

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. 22 webinar, “Building a Better Workplace for Black Employees.”

Communications 131

Communications Pharmaceuticals Storytelling Groups 131

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Storytelling 48

Storytelling Corporate Brand Branding 48

Onclusive

OCTOBER 3, 2017

Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. Duncan Alney, CEO, Firebelly Marketing. That’s participation marketing.”.

Brand 246

Brand Branding Content Marketing Facebook 246

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers.

Storytelling 52

Storytelling Communications Pitching Publicity 52

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The lack of employee experience is a new challenge near the top of the list for the first time.

Survey 156

Survey Communications Media Relations Social Media 156

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Social Media Small Business 251

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Communications 158

Communications Storytelling Writing Publicity 158

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Storytelling 62

Storytelling Leadership Groups Strategy 62

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Embrace the power of storytelling. Leverage your Employees. Expand your content.

Healthcare 60

Healthcare Publicity Storytelling Social Media 60

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Everyone likes an underdog.

Small Business 168

Small Business SMB Agency Viral 168

PR Job Coach

JANUARY 5, 2015

PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. PR practitioners help an organization build mutual trust by encouraging transparency and integrity throughout the organization.

Publicity 100

Publicity Storytelling Community Enterprise 100

ImPRessions - Crenshaw Communications

MAY 28, 2019

Chevrolet learned this the hard way when it tried to require employees and customers to use the full product name rather than the nickname “Chevy.” Fellow members of a group or tribe are bonded through communal storytelling, exchange of knowledge, and – most of all – a shared identity.

Brand 258

Brand Branding Social Media Insurance 258

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 179

Blogging Storytelling Writing Pitching 179

Shift Communications

NOVEMBER 30, 2021

Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. It is manifested through strategy, experience and storytelling. The right brand story seizes the imagination and positions customers and users to want to engage with the offer. This is how to establish the market position.

Brand 97

Brand Branding Internal International 97

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Social Media 97

Social Media Case Study Storytelling Brand 97

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Social Media Advertising 165

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Brand Branding Ethics 62

PR Job Coach

JANUARY 15, 2016

PR professionals are strategic content developers and storytellers, helping their organizations formulate key messages that resonate with stakeholders and are coherent with the corporate culture and nature of the organization. This adds the important role of presenting the stakeholder’s interests and views to management.

Storytelling 100

Storytelling Publicity Reputation Community 100

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Agency 122

Agency Communications Employee Internal 122

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 85

Survey Corporate Communications Agency 85

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee. with a major in electronics engineering from the Community College of Philadelphia.

Communications 274

Communications Social Media Publicity Corporate 274

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Social Media 60

Social Media Storytelling Media Community 60

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. But the commission felt there was more they could do.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 216

Marketing Social Media Content Marketing Media 216

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Viral 120

Viral Storytelling Energy Community 120

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. We view the building as a New York City community partner.

Crisis 88

Crisis Social Media Communications Agency 88

prTini

MAY 25, 2016

Why Storytelling Isn’t Enough. Storytelling” is a popular buzzword these days. The concept of storytelling offers communicators seemingly endless creative possibilities for sharing a brand’s history, strategy, and vision. Storytelling is important, but there’s got to be more to your strategy than just that.

Storytelling 37

Storytelling Social Media Community Brand 37

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. I also think we benefitted from the love our community has for the Twins.

Case Study 113

Case Study Journalism Social Media Storytelling 113

Stern + Associates

FEBRUARY 9, 2023

A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society.

Leadership 62

Leadership Engineering Ethics Technology 62

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results? >>> Can your agency bring big ideas and execute?

Survey 147

Survey Media Relations Industry Social Media 147