When approaching DE&I, lean on your communities

PR Daily

The innovations that communicators have made in the face of the global pandemic and universal remote work might offer new tools for engaging employees on the subject of race and structural inequality. “It Offering a space for employees to then go and discuss these kinds of experiences is key.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.

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How one podcast anchors a community-building campaign for nurses

PR Daily

Through storytelling, SHIFT hopes to lift up the voices of frontline health care workers who are often ignored or silenced. RELATED: Join us for our DE&I Programs and Employee Resources Groups Virtual Workshop ]. No community building effort is complete without a social media plan.

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Our efforts have helped raise the profile of the credit union by telling compelling stories about our members, employees and communities. Showcase employees. Hone in on their expertise – if the employee is a chef, for example, include a favorite recipe.

Why businesses should focus on community during (and after) COVID-19

PR Daily

As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Communities are a source of resilience and support during trying and normal times, and every business should be engaging and interacting with their customers, particularly their regulars, like members of their family. What community means.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Feeling that one makes a positive difference in the community and wider world.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Show support with donations of time, money and resources through community partnerships, educational programs, hiring initiatives or service opportunities—just to name a few—that target black experiences. Simply ask someone in the community for ideas. Don’t just hire black employees—listen to them.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.

Health news site targets community, but draws employees

PR Daily

When Baptist Health’s health news site reported on the risks of an e-cigarette that looks like a flash drive, parent-employees at the Jacksonville, Florida hospital network were concerned. Employees are finding our information so interesting that they want to share it,” says Vikki A. Brand journalism is often billed as a way for organizations to reach the community and news outlets through newspaper-style content. Storytelling thrives at hospitals.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. In addition to her five years with Astellas, which includes her current role as president of the Astellas Global Health Foundation, Knight has served as director of global community relations at Baxter and has held leadership roles at Ogilvy and Kraft Foods.

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

The announcement follows other networks’ moves to release special reunion episodes or table-reads of shows including “Community,” “Parks and Recreation” and more. Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

In a blog post titled, “ Mobilizing our Community in Times of Need ,” Silverman wrote, in part: We believe that the Etsy community is uniquely positioned to address this crucial need during a global health crisis. It’s a moment for the Etsy community to band together, to do something important–something that serves a public good and will benefit the world as a whole. And I have no doubt that our community will rise to this challenge.

Communicators Discuss Challenges for the Asian American & Pacific Islander Community


As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. The webinar featured some of the country’s leading Asian American communications professionals and how they are navigating the effects of COVID-19 within the AAPI community.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground. CNN Business reported : The letter also calls for the creation of an anonymous platform where employees can report instances of racism and discrimination, and for protection against retaliation.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?”

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. LinkedIn introduces page features to boost employee engagement. How Target hit the bull’s-eye in employee engagement.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

They’re informing employees, customers, their industries and the broader communities they serve. The current coronavirus, officially known as COVID-19, has led to travel restrictions, business disruption and employee nervousness, among other issues. Writer Lindsay Kalter reported that Asian communities are feeling the effects of fear and bias driven by misinformation. Brand Journalism Crisis Communications Storytelling The Consultant is In

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Here are today’s top stories: Uber lays off 3,700 employees. Uber’s chief executive, Dara Khosrowshahi, wrote in a memo to employees: This is not in any way a reflection of these employees’ efforts or contributions to getting us to where we are, as a service that everyone associates with movement and earnings opportunities. Dara’s note to employees: pic.twitter.com/6kxpstqhCc. Your employees understand the reality and gravity of COVID-19.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can also help your employees and consumers guard against misinformation and phishing attacks by sharing information from authorized sources and warning them what to watch for in terms of fake news. 1 channel to reach employees is email.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

The move to drop wellness knowledge and other truths is also a growing trend among community managers across branded accounts. Hasbro’s statement read, in part : Hasbro Gaming is rooted in community and bringing people together, and we are committed to providing an experience that is inclusive and enjoyable for all. As diverse and inclusive a community as we think we currently are, we exclude those who think that the N word is always meaningful.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

Hello, communicators: As many employees continue to work remotely and workforces are dispersed during COVID-19, holiday office parties are being canceled or turned into virtual gatherings—the latter of which is another obstacle for employee engagement during a time of Zoom fatigue.

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LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. United Airlines to furlough more than 16,000 employees. Other employees are taking unpaid leave.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Meanwhile, a Walmart employee is reporting that the retail behemoth retaliated against him after he urged co-workers to sign a petition asking the chain to stop selling firearms and ammunition following recent mass shootings. How can you better engage your employees to avoid a PR crisis?

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Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. Some of the challenges we faced were: Keeping employees and stakeholders engaged and informed. Supporting communities in need. Supporting communities.

5 ways to sap the human element from your storytelling

PR Daily

I am optimistic about the next phase of storytelling bringing the industry to a better place. Here are five things companies do that can impede storytelling success: 1. Especially in jargon-laden industries—high-tech, financial services, medical, pharmaceutical, among others—some corporate storytellers think a simple story won't be effective. Jargon and other complexities kill clarity, and clarity is the storyteller's responsibility, not the audience's.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. In a letter to employees , Airbnb’s chief executive, Brian Chesky, wrote: When you’ve asked me about layoffs, I’ve said that nothing is off the table. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

Engagement and wellness lessons that must be learned from the past year

PR Daily

For execs, perhaps the most pressing takeaway is the stark reminder that employees can make or break any business. The pandemic has laid bare the importance of not just supporting workers’ well-being, but of making employee wellness the central tenet of corporate productivity.

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Push past the noise and engage your audience with storytelling

PR Daily

Join us for our Strategic Communications and Storytelling Summit and make the art of storytelling your best branding technique. Enhance your strategic communication skills and gather storytelling strategies from more than 10 communication experts at Baylor University Medical Center on Oct. Track 1: Employee Communications. Establish a connected employee community throughout your organization.

Power in Community: Get Public Relations Results through Strategic Alliances

Solo PR Pro

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community. One successful tactic has been to host fundraising events for community partners in their office space.

How to get your employees to generate content for you

PR Daily

The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. Studies have shown that engaged employees perform better. Free download: 10 ways to engage employees through smarter communication ]. Use employee profiles and articles. It’s building employees’ personal brand,” Sansonetti says.

Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’

PR Daily

Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more. We recognize how important it is to represent Black businesses and communities, and we must do better. We’re sensitive to the issue and understand the concerns raised by our customers and members of the community,” Walmart said in a statement.