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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms


Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Bianchi Biz Blog

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. The possibilities are endless.


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How to Tell Your Company’s Innovation Story

Stern + Associates

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

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The 22 Responsibilities of PR and What They Entail


Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

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Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

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Denver Startup Week sneak peek: data-driven storytelling in the 21st century


The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired.