5 lessons for more effective leadership comms

PR Daily

PR pros are used cot creating “thought leadership” for their clients and executives, but crafting that message has only become harder in our low trust environment. We embrace two-way communication channels with our employees.

How PAN Communications maximizes thought leadership

PR Daily

Thought leadership” is one of those buzzwords with a high propensity for making eyes roll or glaze over. But, when done right—when it’s underpinned by a smart strategy—thought leadership can be a potent way to boost your company’s industry sway, standing and visibility.

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Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.

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How companies can build trust with employees amid ongoing turmoil

PR Daily

RELATED: Join us July 29 for our Employee Communications & Culture Virtual Conference ]. The Edelman Trust Barometer found several key areas where business is expected to take the lead: Nearly 8 in 10 employees expect their company to act on one or more societal issues.

How communicators use podcasts to have conversations about thought leadership

PR Daily

Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference. Christie: Storyteller. PR Industry Social Media Storytelling The Workplace

Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Customize your intranet so it caters to the needs of modern employee.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

The importance of solid messaging and storytelling

PR Daily

Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Narrative takeaways: Daily sessions to ascertain your senior leadership’s thoughts on the latest news are preferable.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

How to use data to tell communications stories to leadership

PR Daily

Learn how to build a dashboard that will tell your stories to leadership. Data is one of the most powerful tools in your storytelling arsenal, especially when it comes to proving the value of your internal communications work to leadership.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

Employee and external comms are top priorities at bigger organizations

PR Daily

The bigger your company, the more likely it is that your CEO is relying on communications for employee engagement and external messaging. The post Employee and external comms are top priorities at bigger organizations appeared first on PR Daily.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.

Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash

PR Daily

What it means: Hertz’s response reinforces the company’s policy, but doesn’t acknowledge how the policy was not consistently followed or communicated to the employees responsible for carrying it out. Announcing the PR Daily Leadership Network.

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How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How to Become a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Are your employees telling the truth in surveys?

PR Daily

When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

To remedy this deficit, the report argues that leaders must identify the career path for the social media pro–especially to offer a pathway to senior leadership. Employee burnout. Invest in a team so that no single employee is managing social media channels 24 hours a day.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

PR Daily

While some employees disagree, we have a strong belief that content on screen doesn’t directly translate to real-world harm,” he said. Sarandos’ words also serve as a reminder that making employees feel seen requires more than just increasing diversity on content teams.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. CRISIS LEADERSHIP BOARD.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. For organizations eager to retain top talent, it will be crucial to show exemplary leadership post-COVID. In short, employee trust will come at a premium for organizations after the global pandemic. Listen to what frontline employees say they need.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. The company’s vice president of U.S.

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing.

How Talcott Resolution keeps employees engaged virtually

PR Daily

Regardless of industry, most companies have been grappling with one question since the beginning of the COVID-19 pandemic; how do we keep employees engaged virtually? The virtual events we hosted during 2020 were impactful and meaningful to employees.

Activision employees stage fresh walkout, business travelers accept ‘new normal,’ and Apple makes DIY repairs easier

PR Daily

The campaign is a reminder to consider the business strategy behind your anniversary celebrations and to consider how promotions and storytelling can tie into larger objectives for the organization. Announcing the PR Daily Leadership Network.

Travel 101

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. CRISIS LEADERSHIP BOARD.

Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.

T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Meanwhile, only 16% said that their employer has required employee vaccinations, despite the 55% of unemployed Americans surveyed who support their employer enforcing a vaccine mandate.

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Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

PR Daily

A new report from the Diversity Action Alliance (DAA)has found that among promotions of mid-level employees in comms roles, 84% were white. For promotions of low-level employees, 79% were white. Boeing responds to FAA probe over employee safety and transparency concerns.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

Governments announce vaccination requirements for state and federal employees. Several state and federal governments will require vaccinations for employees and health care workers.

McDonald’s sets threshold for closing indoor dining, Americans want employee vaccine status shared in ads, and Starbucks responds to employee unionization effort

PR Daily

Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience. These numbers suggest that brands willing to highlight the health and safety measures it takes to protect its employees and customers will earn a reputational win.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

The New York Times reported : A group of 85 Newfields employees and members of the board of governors released a public letter on Tuesday calling for Venable’s resignation. We are ashamed of Newfields’ leadership and of ourselves. CRISIS LEADERSHIP NETWORK.

Roblox defends partner Chipotle after server crash, employees facing burnout want more time, and Patagonia takes aim at Facebook

PR Daily

Employee perceptions of how PTO is viewed at their organizations are strongly associated with their beliefs of whether or not their employer cares about their mental and physical health,” Aflac director of organizational communications Sarah Plaster told PR Daily about these findings. “I

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. CRISIS LEADERSHIP BOARD.

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

Announcing the PR Daily Leadership Network. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.