The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The trick to getting good content from an AI service is to learn how to write excellent prompts. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. Supreme Court’s June 15 ruling that the 1964 Civil Rights Act also protects gay, lesbian and transgender employees from job discrimination.

Communications 158

Communications Employee Training Company 158

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. What Does PR Stand For? Media Relations. Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. On Juneteenth, the Associated Press announced that the letter “b” in Black is to now be capitalized when referring to race and ethnicity. Making a historic decision. Photo credit: lvcandy.

Transportation 184

Transportation Banking System Journalism 184

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

OCTOBER 31, 2019

For reference, Mary Barra (remember she has 1.2 I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. She writes like a human being–not a robotic corporate executive. That’s what connects with employees and prospective employees.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is where your customer and employee stories come into play: What do your existing customers say about you? Who are your employees and what unique experiences and aptitudes do they bring to the table?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

AUGUST 26, 2016

Journalists use them as they write their stories; the information in a boilerplate provides key facts and differentiators that help news media shape their story. Employees can even refer to them to help explain to friends and family what they do. Follow these tips to write an effective boilerplate. Stick to the facts.

Writing 40

Writing Employee Creativity Company 40

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . Don’t write for bots. Write for people – SEO is a means to an end, not the end itself.

Web 59

Web SEO Case Study Writing 59

Solo PR Pro

MARCH 22, 2022

As employees leave full-time jobs as part of The Great Resignation, companies are seeking out external talent to fill gaps. 5 Solos Share Best Practices for Writing a Compelling Proposal — Part of winning new business is writing proposals. We asked five of our members to share their best proposal writing tips.

Resources 87

Resources eBook Crisis Writing 87

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Previously it referred to itself as a “decision augmentation solution.” PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability.

Social Media 93

Social Media Media Video SEO 93

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. Desikachar.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. Ideal for content creators, marketers, and anyone who writes online, it checks spelling, grammar, punctuation, clarity, engagement, and more in real time. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. guaranteed six-month performance reviews to evaluate employees for a salary increase). Reference: The Last But Not Least Step. It’s the right thing for businesses to be doing.

Interviews 87

Interviews Employee Financial LinkedIn 87

Cision

OCTOBER 15, 2015

Social media has sped up the way we communicate, including how we write. Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Your employees are your brand, and they can influence brand perception more than any press release, ad campaign or logo.

Social Media 120

Social Media Media Employee Reputation 120

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Solo PR Pro

JANUARY 26, 2021

There are a variety of sources for finding employees and subcontractors, many of which are completely free to use, such as Indeed , LinkedIn and even your own Facebook Business page. If you are looking for someone with a higher level of skill, one of the most effective ways to find an employee is by turning to your network.

How To 58

How To Handbook Training Employee 58

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84

Ethics Employee Policies Video 84

Sword and the Script

DECEMBER 23, 2014

A reluctance to face up immediately to bad news I what turned a problem at Salomon from one that could have easily been dispose of into one that almost cause the demise of a firm with 8,000 employees.”. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Yes, you read correctly, I said “fun” in reference to a book on crisis management!). Instead, Crisis Ready needed to be a book that people enjoyed reading.

Crisis 133

Crisis Brand Branding Crisis Management 133

Stephen Waddington

OCTOBER 4, 2020

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. Internal communication and employee engagement have emerged as critical functions in the past six months.

Meeting 78

Meeting Government Energy Employee 78

Communications Conversations

JUNE 6, 2018

How are they getting away with asking prospective employees to jump through all these hoops (like 12-person panel interviews)? I mean, job seekers often turn into employees. Do you want your employees’ first experience with your company to be a frustrating one? But, isn’t this what references are for?

Communications 79

Communications Marketing System Interviews 79

Maxim Behar

MAY 16, 2024

You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago. When I entered his modest office (or also referred to as cabinet ) in his home, the first thing I saw facing his desk was a remarkable bronze sculpture (entitled “ The Dying Buffalo”.

Hotels 64

Hotels Corporate Transportation Meeting 64

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. If you are writing about (COMPANY) or a competitor, use your real name, identify that you work for (COMPANY), and be clear about your role. Google has a long memory.

Guidelines 60

Guidelines Social Media Media Privacy 60

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. This refers to our role as the creators and builders of reputations. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. PR connections.

Publicity 151

Publicity Radio Technology Sports 151

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Is it brand building, lead generation, or a specific employee program?”. How will it work across social media channels?

Video 120

Video Film Content Marketing Strategy 120

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Always, always, always connect with a thank you to someone who mentions or refers your business. But, you don’t have to be a resident to count your blessings every day. Happy ThanksGiving Every Day.

How To 52

How To LinkedIn Local Social Media 52