Stern + Associates

JANUARY 9, 2023

Diversity, equity and inclusion” must be more than a workplace buzzword to become an empowering action plan for employees at every level, as NYU Professor and Dolly Chugh describes in her bestselling book “ The Person You Mean to Be: How Good People Fight Bias ” (2018) and in her top-rated TED Talk.

Company 62

Company How To Leadership Strategy 62

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The trick to getting good content from an AI service is to learn how to write excellent prompts. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Trends 182

Trends Marketing Wikipedia Reddit 182

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential.

Reputation 78

Reputation Web System Data 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what?

Training 72

Training How To Course Software 72

Stephen Waddington

AUGUST 13, 2018

Here’s how to build a profile. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. LinkedIn is a platform for building professional relationships. LinkedIn is a good start point.

LinkedIn 115

LinkedIn How To Privacy Google 115

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. The post How To Translate Your Company Purpose Into Slick Visual Branding appeared first on Shonali Burke Consulting.

Company 84

Company Brand Branding How To 84

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. If there is coverage in your local newspaper, post the web link in your feed. While there are other solid platforms like LinkedIn that are a source of rich C.V.

Facebook 160

Facebook How To Construction Insurance 160

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors. Pricing: Free 6. Pricing: Free 11.

SEO 83

SEO Web Tools Analysis 83

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Community 93

Community Facebook How To Web 93

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. In addition, accessibility can be required by law.

Social Media 93

Social Media Media Video SEO 93

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Top Web Publishers by Engagement. These were the top publishers on the web ranked by engagements to mental health stories. Here are some of our key takeaways.

Web 68

Web Exercises Employee Viral 68

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 189

Communications Journalism Advertising Advertising 189

Cision

DECEMBER 2, 2015

By crawling competitors’ channels, brands can not only learn how to apply successful tactics to their own strategies, but also capitalize on competitors’ weaknesses and reel in prospective customers. Want more tips on how to stay ahead of the competition? Get all of Jeff Bullas’ listening advice today! Influencers. Influencers.

Brand 120

Brand Branding Employee Social Media 120

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications 88

Communications Case Study Conference Resources 88

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Topics to ask about include: Have any employees received advanced degrees and earned top honors? Brad Shorr. Who would know about such accomplishments?

SEO 42

SEO How To Software Resources 42

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Doing so requires an excellent understanding of how to choose the right influencers, create partnerships, and measure the effectiveness of influencer marketing. Today, companies expect more from their PR departments.

Trends 95

Trends Brand Branding Analytics 95

ReimaginePR

AUGUST 15, 2016

If you’re among that number, you’ll need to think strategically about how to reinvent yourself. How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? This includes logo, web design, color schemes, tone and voice. Click Here. Don’t Scrap It All.

Employee 120

Employee Social Media Education Brand 120

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Take their model and apply bits and pieces to what your brand is doing to discover how you can shake up your strategy. Register for the webinar today!

Social Media 120

Social Media Media Employee Reputation 120

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Will the team deliver on promises?

Agency 62

Agency Case Study Technology Viral 62

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. No matter how great the copywriting? Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. 8) Employee engagement surveys: 36%. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 122

Measurement Communications Survey Web 122

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Waxing UnLyrical

FEBRUARY 5, 2013

Just because Facebook is an online social platform doesn’t mean everything that you feature has to relate to the web. Highlight new business locations or employee hires. Just drop us a comment below and let us know how you’re managing social as a B2B. How to Grow Your B2B Facebook Community is a post from: Waxing UnLyrical.

B2B 92

B2B Community Facebook How To 92

Cision

OCTOBER 18, 2017

How to Implement Cross-Channel Reporting. They look at results across channels, such as PR, social, web, display advertising, search, etc. Looking at performance across channels has many benefits, including: Understanding how different channels impact each other. How to Get a Cross-Channel View of Performance.

Measurement 198

Measurement System Data Technology 198

Cision

SEPTEMBER 16, 2015

Regardless of what press releases do for your ranking, they do give you a wider presence on the web. If you are willing to dedicate time to learning how to do these tasks yourself (or have an employee who can take them on), you can save thousands of dollars on your PR. Consider them all breadcrumbs leading back to your website.

SEO 120

SEO Web Writing Tools 120

Presspage

FEBRUARY 27, 2018

In this 30 minute webinar, you will learn: As social networks restructure their content priority, it has become clear that brands need to pay closer attention to their owned web properties. How best to use multimedia assets to turn your text-only pages into a compelling multimedia visual feast. Forgotten by your own employees?

Print 60

Print Web Corporate Analytics 60

Burrelles Fresh Ideas

JANUARY 23, 2024

Your team could provide data on this to machine learning-driven generative web design and content development platforms. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 77

Technology Training Data Consumer 77

NewsWhip

OCTOBER 1, 2019

Company size: 10,000+ employees. CHALLENGE: How can legacy publishers grow into new verticals and engage expanded audiences? And how to track them? “We also use NewsWhip Analytics to see how the work we’re doing stacks up. CASE STUDY. MTV: Understanding the metrics of content. Industry: Digital Media & TV.

Analytics 60

Analytics Case Study Web Employee 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Driving traffic to the web site. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Good story. All good things. More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Onclusive

APRIL 12, 2018

This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want. AirPR: How do you know if your efforts are working? It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.”

Pitching 70

Pitching Media Employee Privacy 70

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view).

Social Media 68

Social Media Trends Radio Media 68