ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

David PR Group

DECEMBER 2, 2016

If so, you’re probably vulnerable because millions of people look at online reviews across multiple sites, and it should be a customer service function more than anything else. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

JUNE 15, 2011

Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly. As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience.

Brand 78

Brand Branding Customer Service Twitter 78

Buzzstream

JANUARY 5, 2024

Luckily, several free tools on the web help with email address verification. But it’s still incredibly effective if you know where and how to look. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Customers might post a negative review. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. However, at the time, a corporate message would not have had the same effect.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

OCTOBER 27, 2020

That’s a message I heard over and over again on a call earlier this month with CEO Gregory Galant and Vanessa Hannay who leads customer success for the company. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Click any image for higher resolution.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications.

Tools 160

Tools Media Software Analysis 160

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it. Huge expectation that digital budgets will grow over the next 12 months. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” and will feature [mention key activities, speakers, or highlights].

Examples 62

Examples Product Launch Data Report 62

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. but it is also how you tie your communication efforts back in to higher-level business goals and objectives.

Social Media 113

Social Media Media Infographics Community 113

PR Fuel

OCTOBER 30, 2018

But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. How can you avoid this?

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Stuart Bruce

OCTOBER 30, 2014

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. The debate was chaired by Lord Black, a director of the Telegraph Media Group.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93