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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Consider your audience and prioritize communicating with your employees. You can produce anonymous internal surveys, if nothing else.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. 100 million internal comms platform. Trust but verify.

Analysis 151
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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. How does PR’s use of gAI compare to marketing?

Survey 152
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. Employee engagement. One Euro is currently worth $1.10

Brand 155