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This Is How You Reach Readers on Smartphones

PRSay

They’re looking at your Facebook status updates in line at the grocery — when it’s their turn to step up to the cash register. When the IRS improved its web pages about tax law changes, employee call center accuracy increased by 10 percent, reports TJ Larkin of Larkin Communications Consulting. Are less likely to act on your message.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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ICON 2020 Preview: Lata Nott on Communicators, First Amendment Freedoms and ‘Expensive Attention’

PRSay

In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. At the Freedom Forum, I get contacted by people who say, “Facebook has shut down my account.” What should employees keep in mind if they want to speak out about politics at work or on their own social media accounts?

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I really appreciated my time in radio and print journalism. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I coordinate a lot of TV segments and print/online interviews across the country. Scott is also an employee at Life Time Savage now. How did that come about?

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. PR tech mentions.

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Challenges and changes for PR in 2021

Stephen Waddington

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

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9 Need-to-Know Rebranding Tips

ReimaginePR

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

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