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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

Facebook is the clear leader among these brands, generating 42 million engagements. The top article was about a siberian husky that was reunited with its owner thanks to a Ukrainian serviceman who posted an appeal on Facebook. Let’s look at what narratives drove the high engagement for the platform. .

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Facebook: Improving Employee Communications?

Waxing UnLyrical

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. What do you think: will Facebook ever successfully bridge the gap between employers and employees?

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

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Social media updates: Instagram’s creator marketplace comes to the UK, Facebook streamlines influencer management and TikTok’s creative assistant

Prohibition

Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

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Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

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I’m Back On Facebook (Maybe). Now What?

Waxing UnLyrical

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” My Facebook profile was hacked early August. So, even though I was getting reset links from legit FB employees, the FB tech-o-sphere treated them the same as hackers. The post I’m Back On Facebook (Maybe).

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Why Companies Should Be Training All Employees to Use Social Media

Cision

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

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