Education Journalism Print Storytelling 
Cision
DECEMBER 3, 2015
The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.
Solo PR Pro
DECEMBER 27, 2022
Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Congratulations to all!
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Beyond PR
JUNE 8, 2016
Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself.
Contently - Strategy
OCTOBER 24, 2019
Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.
Waxing UnLyrical
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. No kidding!
Sword and the Script
MAY 22, 2018
Buyers relied heavily on salespeople for education. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly. PR, marketing, sales and journalism.
Sword and the Script
DECEMBER 8, 2015
They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. There’s several other important points about podcast listeners.
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