The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management Internal International 69

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more.

Film 149

Film Real Estate Banking Financial 149

Solo PR Pro

DECEMBER 27, 2022

She also broke through the education desk at the Houston Chronicle and landed a story in the front section story for Teach For America Houston. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. To stay effective, marketers need to focus on continued education and reinvestment in their skill sets. Creativity Unbound. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not?

Sports 113

Sports Travel Television Agency 113

OnePitch

APRIL 14, 2022

The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Stephen Waddington

DECEMBER 15, 2021

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You do need the storytelling, relationship building, creative and analytical skills. A fast paced event with four inspiring speakers and a lively audience. Here’s what’s next. It started as these things often do as a discussion on social media.

Google 119

Google Data Government Social Media 119

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Topically, this event covers a lot of ground. Professional development. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts. Do we trust facts?

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 41

Publicity Storytelling Study Journalism 41

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. “Content marketing will revolve more around individuals and storytelling components. ” Scott Kaminski | Häfele America Co. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 40

Publicity Storytelling Study Journalism 40

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. They had their education and their press cards or media cards. That success will come with hard work and big creativity.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

MAY 22, 2018

Buyers relied heavily on salespeople for education. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. PR, marketing, sales and journalism. I started my career (though just barely) in the pre-Internet era. But some area.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 192

Writing Communications Marketing B2B 192

Masters in Communications

FEBRUARY 12, 2022

These seek to provide educational content. Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases.

Ethics 52

Ethics Communications Print Television 52

Rock the Status Quo

FEBRUARY 3, 2015

Put on your storytelling cap and head over to my website to choose your questions! He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme. I stepped into a cab one day and there it was on TaxiTV. Want to participate in the PR Pro Showcase?

Agency 100

Agency Advertising Advertising Twitter 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 8, 2015

They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. There’s several other important points about podcast listeners.

Radio 60

Radio Content Marketing Marketing Education 60

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40