Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. Gain executive support — it’s fine for a company to issue a statement, but it’s even more powerful when it has backing from leadership and from all of its employees. Breaking news happens fast. Are they expecting you to issue a statement?

Employee 78

Employee Leadership Consumer Internal 78

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Adapting This is an interesting area in which some organisations have shown strong leadership.

Government 132

Government Crisis Exercises Retail 132

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I did data communications for our local, state and national reporting. That was my first exposure into the communications world. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? When asked about the current challenges in developing robotics, she replied: “One of the things we really need to focus on is inclusion… the world is diverse… the U.S. has one perspective versus Japan, versus Europe, versus Africa.

Technology 112

Technology Policies Government Community 112

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

Employee 90

Employee Internal International Training 90

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Outreach to industries beyond PR is how you build connections and find potential clients by educating them on the importance of PR for any organization. Download our free Path to PR Agency Leadership tip sheet.

Agency 90

Agency Energy Crisis Management Industry 90

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

MAY 8, 2018

Caroline Latta, strategic public engagement and communications lead at NHS North of England Commissioning Support describes the NHS Child Heath app aimed at educating parents about common childhood illness and reducing attendance at NHS services. #3 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. I think one of the greatest things continues to be education. But education remains the number one thing. Educating people on our athletes. And all of the leadership positions that we’re taking.

Sports 68

Sports Education Construction Television 68

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. The industry must be dedicated to embracing and advancing diversity internally and externally. Ana Toro, APR, Fellow PRSA is a project director at ICF International in Atlanta, GA.

Leadership 60

Leadership Groups Employee Industry 60

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

NOVEMBER 1, 2021

This fall, Visible entered the Austin, Texas, market with a holistic marketing push featuring an array of local influencers (the band Black Pumas, chef Kristen Kish, actress Odette Annable and BMX athlete Chase Hawk, among others). We always have brand ambassadors that will educate the consumer. The festival garnered more than 8.6

Wireless 78

Wireless Consumer Creativity Marketing 78

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. How do you feel that practitioners, employers, professional bodies and academics can address this concern?

Crisis 63

Crisis Crisis Management Leadership Training 63

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I went to local restaurants and toured the attractions.

Local 40

Local Fashion Travel Transportation 40

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. I’ve relied on my communications background throughout my career, not only in college athletics, but working in higher education. You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005.

Sports 60

Sports Internal International Enterprise 60

Scott Public Relations

APRIL 2, 2020

Those who are most likely to vote tend to be older, white and educated. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. They are less engaged with news and feel uninformed. They are busy, they may think voting is a hassle, and they have other priorities.

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Stakeholders must educate patients about the value of telehealth services to make them more willing to try it.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

PR Conversations

OCTOBER 29, 2015

Off I went to Teacher Training College to embark on a three-year Bachelor of Education programme delivered by the Council for National Academic Awards. Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. Guess what? I despised it!

Publicity 40

Publicity Local Training Education 40

PR Conversations

MARCH 15, 2016

This position means I can insert communication best practices into management education. Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). What is your favourite occupation in PR? My current one as an academic in business schools. ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

MaccaPR

AUGUST 26, 2015

Levi Strauss transforms its archived content through robust online channels, which include: A dedicated "Our Story" section on its website complete with historic photos, a heritage timeline, and resources for educators on the invention of blue jeans, and. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

Growing your partner channels can help create untapped demand, assist in the discovery process, as well as nurture the post-sale journey with ongoing education and services. Internal comms takes center comms stage in hybrid work. Local news and indy journalism more trusted. “I Cori Webb , Marketing Director, ChurnZero.

Marketing 190

Marketing Content Marketing Data Social Media 190