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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also consider myself a storyteller at heart. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. I’m a multicultural communication strategist.

Ethics 72
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150
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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful? Give our services a try.

Ethics 102
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How to Ensure that the Marketing Program for a Rehab or Mental Health Center Maintains Compassion

5W PR

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling.

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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She is a past president of the PRSA Miami Chapter, where she still serves on the APR and Ethics committees.

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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Those “boring” categories require research, education, and commitment by buyers. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market.

B2B 170