Sat.Aug 26, 2017 - Fri.Sep 01, 2017

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future.

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Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

5 Ways to Look Right on TV

Ronn Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Attribution: The Most Valuable Tool PR Pros Aren’t Using

Onclusive

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results.

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More Trending

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

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PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals.

3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. Though traditional earned media provides opportunities for brands to insert their name into mainstream conversations, owned media has its own unique benefits.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts.

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9 Strategies for Attracting Influencers to Your Content

Cision

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

3 PR and marketing lessons from Taylor Swift

PR Daily

Taylor Swift’s new single exhorts listeners, “Look What You Made Me Do”—which, according to the numbers, breaks records for streaming. The singer debuted the music video for her single on YouTube during the Video Music Awards on Sunday, Aug.

Early PR Lessons From Tropical Storm Harvey

PR News

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended.

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We Get By With A Little Help From Our Friends

Waxing UnLyrical

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.

Your Marketing Department Needs More Collaboration

Cision

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

4 ways PR pros can master Facebook Live

PR Daily

Live broadcasting, which was once expensive and out of reach for many brand managers, is now free with Facebook Live. From your smartphone or computer, you can instantly put your organization in front of thousands of viewers.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good).

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

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Top 10 New York Times Arts & Culture Staff on Twitter

Cision

This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. Sopan Deb – Culture Reporter – 172,469. Dave Itzkoff – Culture Reporter – 154,544.

7 hallmarks of useful, compelling content

PR Daily

The volume of content online is staggering—and there’s more of it every second. It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible. Effective content shares seven traits: 1. Good content is written for a specific audience.

#MediaMonday – Luige del Puerto

HMA Public Relations

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations.

The Value of Diversity

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Communication Lessons From The Summer Songs of 2017

Solo PR Pro

This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu.

The value of print in today’s marketing

PR Daily

Marketing, like a healthy diet, requires variety and balance. Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates.

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Civil Dialogue

HMA Public Relations

Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. Click below for more]. The post Civil Dialogue appeared first on HMA Public Relations.

Recalibrating the Moral Compass

Mark My Words

The emerging scandal in South Africa involving PR giants Bell Pottinger, and the country’s most infamous family dynasty, is a spectacular emergency; if the global public cared more about Africa it would be a wildfire.

US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Forgive me if I boast about the US Navy Public Affairs community for a moment. I possess a bit of bias from my years in uniform. Nevertheless, the recent tragedies along the high seas show how exemplary these professionals handle the pressure of their duties.

30 jobs in the PR and marketing world

PR Daily

When it comes to fashion, comfort is in. It’s increasingly commonplace to see people clad in yoga pants, sneakers or other athletically-inspired attire on their daily commute to work. This has become so popular that the term “athleisure” even has its own definition in the Merriam-Webster dictionary.

#FunFactFriday – Labor Day

HMA Public Relations

Apart from giving us a three-day weekend, what's Labor Day's deal? And why can't we wear white after it? All this and more in today's #FunFactFriday blog post. Click below for more]. The post #FunFactFriday – Labor Day appeared first on HMA Public Relations.

Why You Need to Have a Crisis Communications Plan in Place 

Prowly

With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the. The post Why You Need to Have a Crisis Communications Plan in Place appeared first on Prowly Magazine. How To crisis communication how to PR

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just had a huge celebration for the actual birthday a couple weeks ago–and the coverage was everywhere (nice work Sarah Grap!).

How PR pros can find niche groups for support and networking

PR Daily

PR can be a tough business. Whichever area you specialize in—investor relations, community relations, media relations, executive communications—the days are long and can require putting out a fire or two. All this can get stressful.

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