Sat.Aug 26, 2017 - Fri.Sep 01, 2017

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

Attribution: The Most Valuable Tool PR Pros Aren’t Using


Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results.

Tools 45

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just had a huge celebration for the actual birthday a couple weeks ago–and the coverage was everywhere (nice work Sarah Grap!).

Your Marketing Department Needs More Collaboration


As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Early PR Lessons From Tropical Storm Harvey

PR News

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended.

Radio 28

5 Ways to Look Right on TV

Ron Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn.

9 Strategies for Attracting Influencers to Your Content


Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

7 online resources for the Minnesota PR/social job seeker

Communications Conversations

Each week, I put together and distribute The Talking Points e-newsletter ( sign up here ). It’s full of stories and articles designed to help people like YOU do your job’s just a little bit better. And, it’s also full of jobs I think would be interesting to readers.

What Technology is Marketing Using and How do PR Analytics Fit In?


PR professionals need to be just as willing as marketers to embrace enabling technologies

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Rocky Mountain Emmy Nominations Announced

HMA Public Relations

Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! Click below for more]. The post Rocky Mountain Emmy Nominations Announced appeared first on HMA Public Relations.

Top 10 New York Times Arts & Culture Staff on Twitter


This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. Sopan Deb – Culture Reporter – 172,469. Dave Itzkoff – Culture Reporter – 154,544.

Film 31

Report: 55 percent of consumers complain on social media to see results

PR Daily

When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. After trying to resolve a problem via phone, emailing or an in-person interaction, many would suggest calling out the organization on Twitter or Facebook—wherever someone might actually listen.

Viral 30

A Virtual Open House – Welcome to Our New Website


Hello to all of our No BS blog followers. Today we are excited to launch our new website which showcases Barokas PR’s distinctive personality in a fresh new look and feel. The first thing you’ll notice on the homepage is a video of Mack, our chief mascot (and my furbaby).

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Anonymous apps like Sarahah suck

Axia PR

4 reasons the popular app is rated only two stars. A new app, Sarahah, is flooding news feeds with anonymous message requests and “honest and constructive criticism” snapshots. Users can share their Sarahah link asking for feedback and then share the messages on their social media. The app claims its purpose “ helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.”

US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Forgive me if I boast about the US Navy Public Affairs community for a moment. I possess a bit of bias from my years in uniform. Nevertheless, the recent tragedies along the high seas show how exemplary these professionals handle the pressure of their duties.

The value of print in today’s marketing

PR Daily

Marketing, like a healthy diet, requires variety and balance. Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates.

Print 26

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts.

B2B 16

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

What PR and Hydroplane Racing Have in Common


One of our clients, HomeStreet Bank , is a BIG fan of hydroplane racing. In fact, they love it so much that they became a sponsor of the Miss Madison Racing Team , one of the best H1 Unlimited teams in the business.

Announcing the winners of PR Daily’s 2017 Corporate Social Responsibility Awards

PR Daily

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

eBook 12

Why You Need to Have a Crisis Communications Plan in Place 


With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the. The post Why You Need to Have a Crisis Communications Plan in Place appeared first on Prowly Magazine. How To crisis communication how to PR

Which press release distribution service should you use?

Axia PR

Some people believe that news release distribution services are a dying art. However, with so many of these sites existing, it’s hard to believe distribution services are going away anytime soon. Press release distribution services are still an effective way to spread your company’s news. And have no fear; whether you call them news releases or press releases, the distribution platforms are still the same.

How PR pros can find niche groups for support and networking

PR Daily

PR can be a tough business. Whichever area you specialize in—investor relations, community relations, media relations, executive communications—the days are long and can require putting out a fire or two. All this can get stressful.

The NJPA takes the locks of its news


Google does not like pdf. Uploading your press releases in pdf does not support your SEO. Also, it may drive visitors away that do not feel comfortable downloading a file from your website, or those that simply can’t be bothered.

SEO 11

#MediaMonday – Luige del Puerto

HMA Public Relations

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations.