B2B PR Sense

AUGUST 27, 2017

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car. Yeah, your car might run okay as is, or maybe you’re even used to all of its little quirks.

Trends 261

Trends Publicity Big Data Leadership 261

PR Warrior

AUGUST 26, 2017

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

Wikipedia 256

Wikipedia Community Facebook Content Marketing 256

Ronn Torossian

AUGUST 28, 2017

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television. 1 – Make it your top priority. Okay, that invite is in your inbox. You are over the moon excited. But you also have bills to … READ MORE ».

Television 190

Television Blogging 190

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live.

Tools 161

Tools eBook Education Data 161

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Cision

AUGUST 28, 2017

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. On the other hand, a killer headline can attract journalists and customers alike to your release, where they can click back to your website.

Writing 212

Writing Newspapers Retail Groups 212

PR Daily

AUGUST 31, 2017

Taylor Swift’s new single exhorts listeners, “Look What You Made Me Do”—which, according to the numbers, breaks records for streaming. The singer debuted the music video for her single on YouTube during the Video Music Awards on Sunday, Aug. 25—two days after the song’s official release—and it quickly became the largest hit in YouTube history. Vulture.

YouTube 100

YouTube Reddit Video Banking 100

B2B PR Sense

AUGUST 28, 2017

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts. It can include earned, owned, paid, and shared media that together help amplify your brand’s message to your audience. So how do all of these parts influence and benefit your overall strategy? That's what we're about to discuss.

B2B 148

B2B Media Strategy eBook 148

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy. Everyone is clamoring for influencers’ attention and trying to generate buzz about their own sites and products. To attract the attention of influencers, there are some key strategies you should pay close attention to. These won’t guarantee you’ll get noticed, but they are a great start.

Strategy 201

Strategy Ethics Guidelines Fashion 201

PR News

AUGUST 30, 2017

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued. The post Early PR Lessons From Tropical Storm Harvey appeared first on PR News Blog.

Radio 89

Radio Television Local Blogging 89

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Daily

AUGUST 30, 2017

We've all said things that people interpreted differently than we intended. These seemingly benign comments lead to the awful feeling that comes only when you've planted your foot firmly into your mouth. Verbal slip-ups often occur because we say things without knowing the subtle implications they carry. Understanding these implications requires social awareness—the ability to pick up on people's emotions and experiences. TalentSmart.

Leadership 100

Leadership Conference Communications Media 100

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

B2B 82

B2B Leadership Study LinkedIn 82

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch?

Fashion 196

Fashion Pitching How To Real Estate 196

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough.

Analytics 82

Analytics Data Construction Software 82

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

PR Daily

AUGUST 30, 2017

Live broadcasting, which was once expensive and out of reach for many brand managers, is now free with Facebook Live. From your smartphone or computer, you can instantly put your organization in front of thousands of viewers. You have the option to broadcast live from your home, office or even your favorite restaurant. Livestreaming options are now endless thanks to social media.

Facebook 100

Facebook Privacy Video Analytics 100

Waxing UnLyrical

AUGUST 31, 2017

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming. Though the clouds can seem pretty dark some days, what almost always pulls me up is when I see good people getting together to help each other out.

Community 81

Community Banking Groups Training 81

Cision

AUGUST 29, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct. However, if they aren’t careful, the decision to divide can easily backfire. In a siloed environment, cross-team collaboration naturally becomes an uphill battle.

Marketing 166

Marketing Tools Employee Resources 166

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 114

Ethics Public Affairs Journalism Interviews 114

PR Daily

SEPTEMBER 1, 2017

The volume of content online is staggering—and there’s more of it every second. It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible. Effective content shares seven traits: 1. Good content is written for a specific audience. Compelling writing is rarely generic, vague or impersonal. You can’t be everything to everyone, so write to a specific group of people. Ideally, craft content geared toward your buyer personas.

Writing 100

Writing Mobile Community Social Media 100

Prowly

AUGUST 29, 2017

With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the. The post Why You Need to Have a Crisis Communications Plan in Place appeared first on Prowly Magazine. How To crisis communication how to PR

Crisis Communications 105

Crisis Communications How To Crisis Communications 105

Cision

SEPTEMBER 1, 2017

This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. Sopan Deb – Culture Reporter – 172,469. Dave Itzkoff – Culture Reporter – 154,544. Scott – Co-Chief Film Critic – 120,974. James Poniewozik – Chief Television Critic – 76,928. Wesley Morris – Critic at Large, Culture – 63,903.

Twitter 142

Twitter Film Television Report 142

Barokas

AUGUST 28, 2017

Hello to all of our No BS blog followers. Today we are excited to launch our new website which showcases Barokas PR’s distinctive personality in a fresh new look and feel. The first thing you’ll notice on the homepage is a video of Mack, our chief mascot (and my furbaby). The bulldog has long reflected the key characteristics of the agency – strength, heart, tenacity, authenticity – which we are proud to profile front and center on the new site. So come on in and take a look around.

Case Study 73

Case Study Study Community Consumer 73

PR Daily

AUGUST 30, 2017

When it comes to fashion, comfort is in. It’s increasingly commonplace to see people clad in yoga pants, sneakers or other athletically-inspired attire on their daily commute to work. This has become so popular that the term “athleisure” even has its own definition in the Merriam-Webster dictionary. The style doesn’t seem to be going anywhere soon. Quartz reported Morgan Stanley’s projection that worldwide sales for activewear will surpass $350 billion by 2020.

Fashion 100

Fashion Internal International Travel 100

HMA Public Relations

AUGUST 28, 2017

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations. Featured Media Monday Arizona Capitol Times Arizona Capitol Times Associate Publisher Arizona Capitol Times Editor breanne krager Luige del Puerto Phoenix Phoenix Journalism Phoenix Journalist PRSA PRSA Phoenix

Publicity 72

Publicity Journalism Media 72

PRSay

AUGUST 29, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Leadership 101

Leadership Local Data Company 101

B2B PR Sense

SEPTEMBER 1, 2017

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead. The beautiful thing about owned media is that it puts you in the driver’s seat of your strategy. Is there a particular question that your sales team receives? No problem. Create a blog post that addresses that question.

eBook 152

eBook Infographics How To Leadership 152

PR Daily

AUGUST 31, 2017

It’s an indelible image: the wealthy televangelist who fleeces parishioners with an inspiring message while emptying their pockets. Anyone who remembers Jimmy Swaggart tearfully confessing to his sins, Jim Bakker’s scandalous affair or Ted Haggard’s anti-gay moralizing while hiring a male prostitute, has seen pious religious leaders who weren’t everything they seemed to be.

Crisis 98

Crisis Interviews Media Training Training 98

Axia PR

AUGUST 26, 2017

4 reasons the popular app is rated only two stars. A new app, Sarahah, is flooding news feeds with anonymous message requests and “honest and constructive criticism” snapshots. Users can share their Sarahah link asking for feedback and then share the messages on their social media. The app claims its purpose “ helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.”

Construction 67

Construction Employee Trends Social Media 67

Barokas

AUGUST 29, 2017

One of our clients, HomeStreet Bank , is a BIG fan of hydroplane racing. In fact, they love it so much that they became a sponsor of the Miss Madison Racing Team , one of the best H1 Unlimited teams in the business. We’ve had the chance to ride along in this year’s competitive season and pick up some of the excitement and quirks of the sport along the way. And as it turns out, PR and hydroplane racing aren’t actually all that different. It’s all in the details.

Sports 65

Sports Banking Engineering Course 65

HMA Public Relations

AUGUST 30, 2017

Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. Click below for more]. The post Civil Dialogue appeared first on HMA Public Relations. Featured PR Observations and Preferences Dodie Londen Dodie London Excellence in Public Service Series Kim Owens. Abbie Fink Phoenix PRSA Phoenix PRSA Masters Practitioners politics PRSA Republican National Convention

Publicity 62

Publicity 62

PR Daily

AUGUST 28, 2017

When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. After trying to resolve a problem via phone, emailing or an in-person interaction, many would suggest calling out the organization on Twitter or Facebook—wherever someone might actually listen. Some consumers even take to online channels first. The last thing these brand managers want is a PR crisis that extended from a social media post gone viral.

Consumer 98

Consumer Viral Report Social Media 98

Solo PR Pro

AUGUST 29, 2017

This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. Why do we have to listen to this music?”. I said this to my dad back in 1985 on a family road trip. The song I wanted to hear…really, it was this. Why do we have to listen to this music?”.

Viral 60

Viral Energy Communications Measurement 60