Sat.Aug 26, 2017 - Fri.Sep 01, 2017

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car. Yeah, your car might run okay as is, or maybe you’re even used to all of its little quirks.

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Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.


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5 Ways to Look Right on TV

Ronn Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television. 1 – Make it your top priority. Okay, that invite is in your inbox. You are over the moon excited. But you also have bills to … READ MORE ».

Attribution: The Most Valuable Tool PR Pros Aren’t Using


Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. On the other hand, a killer headline can attract journalists and customers alike to your release, where they can click back to your website.

More Trending

3 PR and marketing lessons from Taylor Swift

PR Daily

Taylor Swift’s new single exhorts listeners, “Look What You Made Me Do”—which, according to the numbers, breaks records for streaming. The singer debuted the music video for her single on YouTube during the Video Music Awards on Sunday, Aug. 25—two days after the song’s official release—and it quickly became the largest hit in YouTube history. Vulture.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts. It can include earned, owned, paid, and shared media that together help amplify your brand’s message to your audience. So how do all of these parts influence and benefit your overall strategy? That's what we're about to discuss.

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9 Strategies for Attracting Influencers to Your Content


Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy. Everyone is clamoring for influencers’ attention and trying to generate buzz about their own sites and products. To attract the attention of influencers, there are some key strategies you should pay close attention to. These won’t guarantee you’ll get noticed, but they are a great start.

Early PR Lessons From Tropical Storm Harvey

PR News

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued. The post Early PR Lessons From Tropical Storm Harvey appeared first on PR News Blog.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 phrases smart people never say

PR Daily

We've all said things that people interpreted differently than we intended. These seemingly benign comments lead to the awful feeling that comes only when you've planted your foot firmly into your mouth. Verbal slip-ups often occur because we say things without knowing the subtle implications they carry. Understanding these implications requires social awareness—the ability to pick up on people's emotions and experiences. TalentSmart.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

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PR 101: How to Pitch Fashion Bloggers


It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch?

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 ways PR pros can master Facebook Live

PR Daily

Live broadcasting, which was once expensive and out of reach for many brand managers, is now free with Facebook Live. From your smartphone or computer, you can instantly put your organization in front of thousands of viewers. You have the option to broadcast live from your home, office or even your favorite restaurant. Livestreaming options are now endless thanks to social media.

We Get By With A Little Help From Our Friends

Waxing UnLyrical

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming. Though the clouds can seem pretty dark some days, what almost always pulls me up is when I see good people getting together to help each other out.

Your Marketing Department Needs More Collaboration


As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct. However, if they aren’t careful, the decision to divide can easily backfire. In a siloed environment, cross-team collaboration naturally becomes an uphill battle.

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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7 hallmarks of useful, compelling content

PR Daily

The volume of content online is staggering—and there’s more of it every second. It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible. Effective content shares seven traits: 1. Good content is written for a specific audience. Compelling writing is rarely generic, vague or impersonal. You can’t be everything to everyone, so write to a specific group of people. Ideally, craft content geared toward your buyer personas.

Why You Need to Have a Crisis Communications Plan in Place 


With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the. The post Why You Need to Have a Crisis Communications Plan in Place appeared first on Prowly Magazine. How To crisis communication how to PR

Top 10 New York Times Arts & Culture Staff on Twitter


This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. Sopan Deb – Culture Reporter – 172,469. Dave Itzkoff – Culture Reporter – 154,544. Scott – Co-Chief Film Critic – 120,974. James Poniewozik – Chief Television Critic – 76,928. Wesley Morris – Critic at Large, Culture – 63,903.

A Virtual Open House – Welcome to Our New Website


Hello to all of our No BS blog followers. Today we are excited to launch our new website which showcases Barokas PR’s distinctive personality in a fresh new look and feel. The first thing you’ll notice on the homepage is a video of Mack, our chief mascot (and my furbaby). The bulldog has long reflected the key characteristics of the agency – strength, heart, tenacity, authenticity – which we are proud to profile front and center on the new site. So come on in and take a look around.

30 jobs in the PR and marketing world

PR Daily

When it comes to fashion, comfort is in. It’s increasingly commonplace to see people clad in yoga pants, sneakers or other athletically-inspired attire on their daily commute to work. This has become so popular that the term “athleisure” even has its own definition in the Merriam-Webster dictionary. The style doesn’t seem to be going anywhere soon. Quartz reported Morgan Stanley’s projection that worldwide sales for activewear will surpass $350 billion by 2020.

#MediaMonday – Luige del Puerto

HMA Public Relations

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations. Featured Media Monday Arizona Capitol Times Arizona Capitol Times Associate Publisher Arizona Capitol Times Editor breanne krager Luige del Puerto Phoenix Phoenix Journalism Phoenix Journalist PRSA PRSA Phoenix

The Value of Diversity


In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead. The beautiful thing about owned media is that it puts you in the driver’s seat of your strategy. Is there a particular question that your sales team receives? No problem. Create a blog post that addresses that question.

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How Osteen came under fire for his tardy disaster response

PR Daily

It’s an indelible image: the wealthy televangelist who fleeces parishioners with an inspiring message while emptying their pockets. Anyone who remembers Jimmy Swaggart tearfully confessing to his sins, Jim Bakker’s scandalous affair or Ted Haggard’s anti-gay moralizing while hiring a male prostitute, has seen pious religious leaders who weren’t everything they seemed to be.

Anonymous apps like Sarahah suck

Axia PR

4 reasons the popular app is rated only two stars. A new app, Sarahah, is flooding news feeds with anonymous message requests and “honest and constructive criticism” snapshots. Users can share their Sarahah link asking for feedback and then share the messages on their social media. The app claims its purpose “ helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.”

What PR and Hydroplane Racing Have in Common


One of our clients, HomeStreet Bank , is a BIG fan of hydroplane racing. In fact, they love it so much that they became a sponsor of the Miss Madison Racing Team , one of the best H1 Unlimited teams in the business. We’ve had the chance to ride along in this year’s competitive season and pick up some of the excitement and quirks of the sport along the way. And as it turns out, PR and hydroplane racing aren’t actually all that different. It’s all in the details.

Civil Dialogue

HMA Public Relations

Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. Click below for more]. The post Civil Dialogue appeared first on HMA Public Relations. Featured PR Observations and Preferences Dodie Londen Dodie London Excellence in Public Service Series Kim Owens. Abbie Fink Phoenix PRSA Phoenix PRSA Masters Practitioners politics PRSA Republican National Convention

Report: 55 percent of consumers complain on social media to see results

PR Daily

When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. After trying to resolve a problem via phone, emailing or an in-person interaction, many would suggest calling out the organization on Twitter or Facebook—wherever someone might actually listen. Some consumers even take to online channels first. The last thing these brand managers want is a PR crisis that extended from a social media post gone viral.

Communication Lessons From The Summer Songs of 2017

Solo PR Pro

This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at Why do we have to listen to this music?”. I said this to my dad back in 1985 on a family road trip. The song I wanted to hear…really, it was this. Why do we have to listen to this music?”.

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