Sat.Aug 26, 2017 - Fri.Sep 01, 2017

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

5 Ways to Look Right on TV

Ron Torossian

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television.

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

A key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

We Get By With A Little Help From Our Friends

Waxing UnLyrical

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.

9 Strategies for Attracting Influencers to Your Content

Cision

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

Early PR Lessons From Tropical Storm Harvey

PR News

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended.

Radio 95

#MediaMonday – Luige del Puerto

HMA Public Relations

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. Though traditional earned media provides opportunities for brands to insert their name into mainstream conversations, owned media has its own unique benefits.

Your Marketing Department Needs More Collaboration

Cision

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Communication Lessons From The Summer Songs of 2017

Solo PR Pro

This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 PR and marketing lessons from Taylor Swift

PR Daily

Taylor Swift’s new single exhorts listeners, “Look What You Made Me Do”—which, according to the numbers, breaks records for streaming. The singer debuted the music video for her single on YouTube during the Video Music Awards on Sunday, Aug.

Top 10 New York Times Arts & Culture Staff on Twitter

Cision

This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. Sopan Deb – Culture Reporter – 172,469. Dave Itzkoff – Culture Reporter – 154,544.

The Value of Diversity

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

#FunFactFriday – Labor Day

HMA Public Relations

Apart from giving us a three-day weekend, what's Labor Day's deal? And why can't we wear white after it? All this and more in today's #FunFactFriday blog post. Click below for more]. The post #FunFactFriday – Labor Day appeared first on HMA Public Relations.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

4 ways PR pros can master Facebook Live

PR Daily

Live broadcasting, which was once expensive and out of reach for many brand managers, is now free with Facebook Live. From your smartphone or computer, you can instantly put your organization in front of thousands of viewers.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good).

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just had a huge celebration for the actual birthday a couple weeks ago–and the coverage was everywhere (nice work Sarah Grap!).

Civil Dialogue

HMA Public Relations

Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. Click below for more]. The post Civil Dialogue appeared first on HMA Public Relations.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The value of print in today’s marketing

PR Daily

Marketing, like a healthy diet, requires variety and balance. Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates.

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B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

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HMA Gives Back

HMA Public Relations

I think it’s safe to say that my PR know-how has expanded significantly since I started at HMA this summer. From the ins and outs of […]. The post HMA Gives Back appeared first on HMA Public Relations.

7 hallmarks of useful, compelling content

PR Daily

The volume of content online is staggering—and there’s more of it every second. It’s getting harder to get your messaging to stand out, land and resonate. It’s difficult, not impossible. Effective content shares seven traits: 1. Good content is written for a specific audience.

A Virtual Open House – Welcome to Our New Website

Barokas

Hello to all of our No BS blog followers. Today we are excited to launch our new website which showcases Barokas PR’s distinctive personality in a fresh new look and feel. The first thing you’ll notice on the homepage is a video of Mack, our chief mascot (and my furbaby).

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts.

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Rocky Mountain Emmy Nominations Announced

HMA Public Relations

Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! Click below for more]. The post Rocky Mountain Emmy Nominations Announced appeared first on HMA Public Relations.

30 jobs in the PR and marketing world

PR Daily

When it comes to fashion, comfort is in. It’s increasingly commonplace to see people clad in yoga pants, sneakers or other athletically-inspired attire on their daily commute to work. This has become so popular that the term “athleisure” even has its own definition in the Merriam-Webster dictionary.