Cision

AUGUST 28, 2017

Editor’s Note: This post was updated on August, 28, 2017. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. On the other hand, a killer headline can attract journalists and customers alike to your release, where they can click back to your website.

Writing 258

Writing Newspapers Media Marketing 258

Ronn Torossian

AUGUST 28, 2017

You made it. You’re on TV. Time to take full advantage of this opportunity. Don’t screw it up, because you may not live it down, and you may not get another chance anytime soon. To help you know what to do and, more importantly, what NOT to do, here are five ways to look right on television. 1 – Make it your top priority. Okay, that invite is in your inbox.

Television 210

Television Blogging 210

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live.

Tools 170

Tools eBook Trends Publicity 170

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Given our large number of clients beyond the U.S., we’ve learned some tricks to help erase borders, ease language lapses and tame time zone issues.

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Internal International Skype Communications 153

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy. Everyone is clamoring for influencers’ attention and trying to generate buzz about their own sites and products. To attract the attention of influencers, there are some key strategies you should pay close attention to.

Strategy 243

Strategy Social Media Writing Media 243

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating

Ethics 145

Ethics Public Affairs Journalism Publicity 145

PR News

AUGUST 30, 2017

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued.

Television 109

Television Radio Local Blogging 109

Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch?

Pitching 236

Pitching Fashion How To Real Estate 236

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can e

B2B 97

B2B Leadership Study Marketing 97

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

AUGUST 29, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Leadership 126

Leadership Social Media Communications Industry 126

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough. We’ve reacted fast enough to keep crises mostly contained; for every major PR crisis in the news, there are dozens, if not hundreds that are intercept

Analytics 96

Analytics Social Media Crisis Communications Crisis 96

Cision

AUGUST 31, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®. The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns.

Communications 0

Communications Measurement Interviews Trends 0

Presspage

SEPTEMBER 1, 2017

Google does not like pdf. Uploading your press releases in pdf does not support your SEO. Also, it may drive visitors away that do not feel comfortable downloading a file from your website, or those that simply can’t be bothered. For more tips to improve your SEO, read A good newsroom will support your SEO. Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page.

SEO 95

SEO Agency Measurement Google 95

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Crisis Communications 93

Crisis Communications Nonprofit Leadership Employee 93

Waxing UnLyrical

AUGUST 31, 2017

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming. Though the clouds can seem pretty dark some days, what almost always pulls me up is when I see good people getting together to help each other out. This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and

Facebook 98

Facebook Social Media Groups Community 98

Cision

AUGUST 29, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct. However, if they aren’t careful, the decision to divide can easily backfire.

Marketing 190

Marketing Communications Tools Employee 190

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just had a huge celebration for the actual birthday a couple weeks ago–and the coverage was everywhere (nice work Sarah Grap!). MOA has actually been a fairly big part of my life–especially for the last 13 years.

Blogging 87

Blogging Handbook Sports Writing 87

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Presspage

AUGUST 29, 2017

Reactions boost reach. The statue received quite some attention from a whole range of people. Mainstream media, feminists, bloggers and corporations reacted eagerly to the statue. One celebrating the meaning of the statue, while another, most sensationally the artist of the “Charging Bull” statue, offended by the impact the “Fearless Girl” statue has on the “Charging Bull” and its perception.

How To 79

How To Social Media Brand Branding 79

Barokas

AUGUST 28, 2017

Hello to all of our No BS blog followers. Today we are excited to launch our new website which showcases Barokas PR’s distinctive personality in a fresh new look and feel. The first thing you’ll notice on the homepage is a video of Mack, our chief mascot (and my furbaby). The bulldog has long reflected the key characteristics of the agency – strength, heart, tenacity, authenticity – which we are proud to profile front and center on the new site.

Case Study 79

Case Study Brand Branding Study 79

Cision

SEPTEMBER 1, 2017

This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. 1. Sopan Deb – Culture Reporter – 172,469. 2. Dave Itzkoff – Culture Reporter – 154,544. 3. A.O. Scott – Co-Chief Film Critic – 120,974. 4.

Twitter 153

Twitter Television Film Report 153

HMA Public Relations

AUGUST 28, 2017

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! [Click below for more]. The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations.

Publicity 88

Publicity Journalism Media 88

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Stern + Associates

AUGUST 31, 2017

Despite 86% of B2B marketers using content marketing, less than half (48%) have a strategy behind their actions. This is mistake numero uno. Just as in any other part of. The post 4 Content Marketing Strategy Mistakes You’re Still Making appeared first on Stern Strategy Group.

Content Marketing 81

Content Marketing Strategy Marketing B2B 81

Axia PR

AUGUST 26, 2017

4 reasons the popular app is rated only two stars. A new app, Sarahah, is flooding news feeds with anonymous message requests and “honest and constructive criticism” snapshots. Users can share their Sarahah link asking for feedback and then share the messages on their social media. The app claims its purpose “ helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.

Social Media 76

Social Media Construction Trends Media 76

5W PR

AUGUST 31, 2017

By: 5W Beauty Division. As our beauty, wellness and grooming team stepped foot into this this year’s Indie Beauty Expo in NYC we experienced immediate excitement, awe and delight. Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. We were like kids in a candy shop – The biggest question was where to begin?!

Trade Shows 68

Trade Shows Trends Brand Branding 68

Barokas

AUGUST 29, 2017

One of our clients, HomeStreet Bank , is a BIG fan of hydroplane racing. In fact, they love it so much that they became a sponsor of the Miss Madison Racing Team , one of the best H1 Unlimited teams in the business. We’ve had the chance to ride along in this year’s competitive season and pick up some of the excitement and quirks of the sport along the way.

Sports 68

Sports Banking Engineering Publicity 68

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Stern + Associates

AUGUST 29, 2017

B2B companies that regularly blog generate 67 percent more sales leads than non-blogging companies. Here are four B2B blog best practices. B2B Blog Best Practices: Write for a Real Person. The post B2B Blog Best Practices that Win You Business appeared first on Stern Strategy Group.

B2B 74

B2B Blogging Writing Strategy 74

Steve Barrett on PR

SEPTEMBER 1, 2017

Becoming CCO used to be seen as the pinnacle of achievement for a PR professional - but there's no reason why communicators shouldn't set their sights much higher.

Mobile 68

Mobile Communications 68

Solo PR Pro

AUGUST 29, 2017

This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. “Dad. Why do we have to listen to this music?”. I said this to my dad back in 1985 on a family road trip.

Communications 70

Communications Viral Brand Branding 70