Deirdre Breakenridge

JANUARY 20, 2015

'Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it.

Creativity 304

Creativity Healthcare Fashion Travel 304

Onclusive

JANUARY 22, 2015

'Sometimes being serious is just so…well…boring. And while it is certainly necessary to wax poetic and pontificate about important things like PR Measurement and the future of this fun lil’ industry of ours, once in awhile it’s even MORE important … Continued.

Measurement 292

Measurement Industry Publicity 292

Ronn Torossian

JANUARY 19, 2015

'With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.]. The post The Foundation of a Strong PR Campaign appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Blogging 283

Blogging Brand Branding Publicity 283

Flack's Revenge

JANUARY 21, 2015

'We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, a real grownup decision for Google – a company that famously encourages employee innovation. And, sure, maybe Google Glass did seem like the sad punchline to a cruel geek joke (see the clip above, in which the Daily Show skewers “eye douches” wearin

Google 188

Google Employee Technology Agency 188

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Rock the Status Quo

JANUARY 22, 2015

'And is a declining trust in media real? According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspect

Agency 147

Agency Survey Customer Service Engineering 147

Polaris

JANUARY 17, 2015

'You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”. The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags.

Content Marketing 129

Content Marketing Marketing Film YouTube 129

Shift Communications

JANUARY 21, 2015

'For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals. That’s almost a quarter of ALL web traffic coming from Facebook alone. With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; t

Mobile 123

Mobile Web Viral Social Media 123

Rock the Status Quo

JANUARY 20, 2015

'I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think! Similar Posts You Might Like: 5 Easy Ways Non-Profits Can Shine On LinkedIn – Even B2C The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible LinkedIn For Brands: Get Better Results From Your Company Page This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Ca

LinkedIn 130

LinkedIn Video Company B2C 130

Reputation Us

JANUARY 20, 2015

'More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes. How many of us PR pros would admit that our minds are becoming more and more filled with excessive tweets, […]. The post Pause, Breath, Focus: 4 Tips to Be Present appeared first on LTPR.

Healthcare 109

Healthcare Banking Financial Tools 109

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Communications

Polaris

JANUARY 21, 2015

'As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. These roles provide a unique perspective on the good, the bad and the downright ugly of blogger outreach.

Agency 122

Agency Pitching Enterprise Policies 122

Shift Communications

JANUARY 20, 2015

'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 109

Marketing Privacy Big Data Technology 109

Melissa Agnes

JANUARY 18, 2015

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The truth is that your company spokesperson’s toughest task will be to communicate on behalf of your brand in a crisis – when the stakes are at their highest and the pressure is on.

Training 113

Training Crisis Media Training Crisis Management 113

The Stalwart Blog

JANUARY 23, 2015

'90 percent of who we are we cannot see, but we make most of our choices based on the other 10 percent. . That is one of many thoughts Dr. Steven Jones, a national expert on diversity for Jones & Associates Consulting , dropped on us at a recent Junior League of San Diego general meeting. We''re in the midst of a diversity overhaul and Dr. Jones is one of our advisors. .

Exercises 105

Exercises Groups Meeting Examples 105

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Crisis Management

Communications Conversations

JANUARY 19, 2015

'In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more companies using these buttons.

Facebook 100

Facebook Apparel Brand Branding 100

Shift Communications

JANUARY 22, 2015

'MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. SEO. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy. In the past, the big G has dropped large algorithm changes with a rundown of how they will affect sites.

SEO 102

SEO Engineering Google Data 102

Ishmael's Corner

JANUARY 20, 2015

'I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. With that said, it seemed fair to say that no PR agency, including The Hoffman Agency, had baked storytelling into its brand.

Storytelling 98

Storytelling Agency Interviews Communications 98

Sword and the Script

JANUARY 20, 2015

'Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. The company that coined the marketing cloud conducted the survey online in October and November 2015 an earned responses from 5,053 marketers around the globe.

Marketing 97

Marketing Mobile Survey Advertising 97

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Communications Conversations

JANUARY 20, 2015

'Last week, author and consultant, Shel Israel started an interesting conversation on Facebook: So, this isn’t necessarily a new discussion. People have debated which social network is best for job seeking, business networking and recruiting for years. But, in previous years, I haven’t heard it discussed in terms of LinkedIn vs. Facebook, which is what the comment threat on Shel’s initial post devolved into: As you can see, tech influencer, Robert Scoble got involved, and as so

LinkedIn 91

LinkedIn Facebook Real Estate Tools 91

Shift Communications

JANUARY 23, 2015

'Every year, SHIFT Communications releases its Top 50 Most Used Words in Press Releases. We look at thousands of releases, analyze millions of words, and come up with the words that you use most when you write a press release. This year, we wanted to add some fun to the list and encourage you to improve your writing. Rather than a static list of words, we turned our Top 50 list into a game: #PRBingo.

Writing 100

Writing Content Marketing Technology Agency 100

Ishmael's Corner

JANUARY 18, 2015

'Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. LeBron James’ TV Credits Now Include the Rehab Addict. It’s hard to believe that LeBron James has been playing basketball professionally for over 10 years.

Storytelling 89

Storytelling Brand Branding Data 89

PR in High Definition

JANUARY 20, 2015

'There are 51 countries in Europe with 23 official languages – so it’s a huge mistake to think that PR operates in the same way across the continent. There are even nuances in different regions within different countries. Whilst we like to operate as one European PR team, there could be prejudices and cultural differences […]. The post 7 deadly sins of pan-European PR appeared first on Firefly Communications.

Blogging 86

Blogging Communications Media 86

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

JANUARY 22, 2015

'In this latest episode of the Talking Points Podcast, Kevin Hunt and I talk about a very interesting (and very well written) article in HRB titled “Your Digital Strategy Shouldn’t Be About Attention” (see Show Notes below for link). In the article, the author laments that digital strategy, as we know it, is essentially broken. That too many companies are focused on gaining attention through online channels, and not nearly focused enough on providing true value to customers and

Strategy 84

Strategy Storytelling Training Trends 84

Shift Communications

JANUARY 19, 2015

'Take a little time on your holiday today to watch the entire speech that Martin Luther King, Jr. is so well known for. We’ve embedded the video below and you can read the entire transcript here. Chel Wolverton. Account Manager, Marketing Technology. The post Honoring a Dream appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Technology 84

Technology Video Agency Communications 84

MaccaPR

JANUARY 19, 2015

'Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. Bureau of Labor Statistics. However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release

How To 71

How To Agency Writing Interviews 71

PR in High Definition

JANUARY 22, 2015

'Taylor Swift is undoubtedly the ‘it’ girl of the moment, and while her catchy pop tracks can get even the most cynical hipsters toe-tapping, more often than not it’s her fan base that are pushing her cause more than any PR team. Case in point – the social media uproar that is #Tay4Hottest100. For those […]. The post #Tay4Hottest100 – Lessons in audience engagement from Taylor Swift appeared first on Firefly Communications.

Instagram 84

Instagram Digital PR Twitter Social Media 84

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Publicity

Stern + Associates

JANUARY 22, 2015

'As public relations practitioners and communicators, we’re in the business of reputation management. Yet, our own reputation is often seriously misunderstood. We’ve heard this before: stereotypes about public relations exist, but we still can’t seem to fix the issues. In my undergraduate thesis, I took the position that the media is responsible for creating and fueling these stereotypes, ultimately threatening our ability to do our jobs effectively.

Media 70

Media Reputation Film Construction 70

Public Relations Sydney

JANUARY 18, 2015

'Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in essence your reputation and can define you as a leader in business or in your career.

Brand 69

Brand Branding How To eBook 69

PR Conversations

JANUARY 20, 2015

'When it comes to reputation, there is little distinction between a real conflict and a perceived one. Op-Ed by Daniel Tisch, APR, FCPRS. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments.

Journalism 67

Journalism Reputation Ethics Corporate 67