Sat.Jan 17, 2015 - Fri.Jan 23, 2015

Five Keys to a Successful Working Relationship With Your Creative Counterparts

PR Expanded

Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.”

A Case of the PR Funnies

Onclusive

Sometimes being serious is just so…well…boring. And while it is certainly necessary to wax poetic and pontificate about important things like PR Measurement and the future of this fun lil’ industry of ours, once in awhile it’s even MORE important … Continued.

The Foundation of a Strong PR Campaign

Ronn Torossian

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.].

Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos

Flack's Revenge

We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And is a declining trust in media real? According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources.

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More Trending

Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”.

Is Your Content Sharable?

Shift Communications

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals.

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Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

Shocase aims to be a social network for PR and marketing pros

PR Daily

Marketers and PR pros rejoice: There’s a new social network just for you. Shocase, a social media community for communication and marketing professionals, sales promotion professionals, advertisers, researchers and designers launched Wednesday morning.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Egregious Blogger Outreach Mistakes Your PR Agency Might Be Making

Polaris

As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients.

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5 Takeaways from the Salesforce State of Marketing

Sword and the Script

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published.

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The Future of Marketing: Sara Castellanos

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Press release bingo helps PR pros cut down on overused words

PR Daily

If you read press releases as part of your job, then you know they can get very repetitive.

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Diversity and developing comfort with discomfort

The Stalwart Blog

90 percent of who we are we cannot see, but we make most of our choices based on the other 10 percent. . That is one of many thoughts Dr. Steven Jones, a national expert on diversity for Jones & Associates Consulting , dropped on us at a recent Junior League of San Diego general meeting.

Crisis Communication Strategy: Take a Cue from BBC

Melissa Agnes

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling.

How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy.

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9 ways to seize the Super Bowl's super PR opportunity

PR Daily

The Super Bowl is equal parts sport and spectacle. It''s advertising’s time to score or take a sack. There''s a halftime show populated by music icons. It''s probably the most snack-filled, alcohol-fueled three hours of TV on the planet.

Sports 171

To Borrow from a Poker Phrase — “All In With Storytelling”

Ishmael's Corner

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity.

How To Use your Brand Values to Prevent a Crisis

Melissa Agnes

Your values are what connect you on a profound level with your audience, your stakeholders. Go back on your values and you’ll find yourself in a crisis. Go back on your values in a crisis and you’ll find yourself without credibility and with a reputation in major decline.

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Play #PRBingo With Top 50 Most Used Words in Press Releases!

Shift Communications

Every year, SHIFT Communications releases its Top 50 Most Used Words in Press Releases. We look at thousands of releases, analyze millions of words, and come up with the words that you use most when you write a press release.

5 ways to come up with great PR ideas

PR Daily

Much of successful public relations has to do with spotting good ideas and recognizing their PR value.

When are we going to stop coddling Millennials?

Communications Conversations

A PSFK post stopped me in my tracks earlier this week. In fact, at first glance, I really thought it was an sponsored Onion post on PSFK. Really, I did. But nope–this is very real.

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7 deadly sins of pan-European PR

PR in High Definition

There are 51 countries in Europe with 23 official languages – so it’s a huge mistake to think that PR operates in the same way across the continent. There are even nuances in different regions within different countries.

Pause, Breath, Focus: 4 Tips to Be Present

Reputation Us

More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes. How many of us PR pros would admit that our minds are becoming more and more filled with excessive tweets, […]. The post Pause, Breath, Focus: 4 Tips to Be Present appeared first on LTPR.

How PR pros can measure ROI online

PR Daily

Public relations pros have always struggled to measure their effectiveness of increased visibility or reputation management for clients. PR pros once tried to meet the demand for measurement through convoluted attempts to demonstrate their worth.

The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Ishmael's Corner

Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. LeBron James’ TV Credits Now Include the Rehab Addict.

#Tay4Hottest100 – Lessons in audience engagement from Taylor Swift

PR in High Definition

Taylor Swift is undoubtedly the ‘it’ girl of the moment, and while her catchy pop tracks can get even the most cynical hipsters toe-tapping, more often than not it’s her fan base that are pushing her cause more than any PR team. Case in point – the social media uproar that is #Tay4Hottest100.

How to create your personal brand for success

Public Relations Sydney

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert.

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30 jobs in the PR and marketing world

PR Daily

PR pros are a lot of things—multitasking geniuses, technology addicts, and media connoisseurs—but above all, they’re creative. News & World Report.

Why more brands are using Facebook CTA buttons (but more still should)

Communications Conversations

In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this.

Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? I expounded not that long ago, but thought we’d pick up that thread today.

Honoring a Dream

Shift Communications

Take a little time on your holiday today to watch the entire speech that Martin Luther King, Jr. is so well known for. We’ve embedded the video below and you can read the entire transcript here. Chel Wolverton. Account Manager, Marketing Technology. The post Honoring a Dream appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Holiday Fun