Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.”

How to Tell Your Brand’s Story in An Always Connected World

Cision

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA for Ragan’s Social Media & Storytelling Summit.

Brand 278

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5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

This post is warmly recreated in rememberance of Jamie DePeau, who passed on February 20, 2016. How can you convert a humble, sales-focused company into a B2B marketing dynamo?

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. Instagram boasts 400 million users; Twitter comes in at 320 million.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Saying Goodbye, Good Job And Good Luck!

ImPRessions - Crenshaw Communications

In every public relations office there comes that point in the summer where the interns have nailed it – all humming and clicking along on their account work, really blossoming into great researchers, writers, media experts.

More Trending

Tips From Harvard Business Review

Ronn Torossian

Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital. Everyone needs that simple and profound sense of accomplishment.

5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. It watches like a thrilling trailer and is meant to get organizations thinking about their cyber security preparedness. Take a look: Are you ready for a cyber security crisis?

Key differences between solo and in-house PR

PR Daily

After a fulfilling six-year career in public relations, I quit my job to become a solo PR pro and take my own communications consulting, blog and speaking full-time.

Free Tip Sheet! Make Your Press Releases Stand Out

Cision

Every day, 1,800 press releases are published in the United States, according to PR Daily. So how can you ensure yours get noticed? You need to create a strong, creative press release and put it in front of the right audience.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are PR and Social Media Already Inseparable?

Shift Communications

Short answer? Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier.

Taking First Steps: Benchmarking for Goal Setting in Measurement

Media Bullseye

One of the first things listed on any PR measurement post is the need to establish benchmarks and set goals for measurement, if it’s to be effective. Knowing you need to set these things in place before proceeding with a measurement program is one thing, setting out to do it is another.

5 essential PR truths

PR Daily

Certain universal truths exist. If you’re waiting for a call, the person will not call until you go to the bathroom. When you’re looking diligently for something, you can never find it. No matter how you break it down, certain things will always be the case.

5 Dimensions of a Social Superuser

Cision

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Game Theory: Content Marketing as an Infinite Game

Sword and the Script

In game theory, there are two types of games: finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview.

Using Media Monitoring for Business Development

Media Bullseye

Getting the most out of your media monitoring means looking at it as a tool to help you out for a broad range of business activities—from client work to internal uses.

Starbucks lets employees get colorful under new dress code

PR Daily

Expect to see a lot more purple or salmon-colored hair as you get your caffeine fix from Starbucks. On Monday, the coffee chain announced its new dress code, which lets employees—dubbed “partners”—show off their style with brightly colored hair, ties, scarves and even fedoras.

How to Make Your Next Marketing Campaign Even More Successful Than the Last

Cision

You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that? The secret lies in the past. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. What the Data Tells You.

Office productivity: 10 tips to get work done amidst distractions

Frederik Vincx

Reading Time: 7 minutes We’ve expanded quickly at Prezly: my software team grew from three people to nine in just one year. Great, right? But success has its downside. Recently, it became obvious that my team’s productivity was suffering.

51 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Research Specialist, Justice Programs Office , American University, Washington, DC.

3 advantages Ragan’s sponsored content brings to your branding and PR

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. It will make you: 1. A thought leader. Show your heels to your competition, show your audience that you’re more than a product or solution. You’re an expert. You’re an educator. You’re a sought-after source for information.

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What Can You Get Out of Real-Time Monitoring?

Cision

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? Only 37 percent of communication professionals rely on social listening tools , which means two-thirds of brands share an avoidable shortcoming: missed opportunities.

Why Michelle Obama Is A Great Speaker

The Stalwart Blog

The 2016 political convention season has put the art of public speaking on full display; some good, some not so much. More specifically, the past few days have been shown us some of the best in the biz.

Social media platforms take steps to assist measurement

Media Bullseye

I recently filled in for Chip Griffin in the anchor chair at the Media Bullseye Roundtable , and was fortunate to have as my guest/co-host Kami Watson Huyse , CEO and Founder of Zoetica.

Planned Parenthood makes a splash on Tumblr

PR Daily

Many marketing managers struggle to tell compelling stories using social media. With its latest campaign, marketing managers at Planned Parenthood are targeting a younger generation—and using the blogging platform Tumblr to do so.

Behind the Headlines With David Landis

Cision

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including paid, earned, owned and shared. David Landis, president and CEO of Landis Communications Inc.

Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference

ZudePR

A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place. It’s one of Scotland’s best kept secrets. Arriving there is like exiting a time machine. Back to the 70s.

12 Tips for Writing Press Releases That Drive Demand Gen

Beyond PR

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

7 qualities of top millennial PR pros

PR Daily

There’s no better time to establish your reputation in the PR industry than the first years of your career. Showing that you’re wise beyond your years prevents you from being pigeonholed as an inexperienced millennial and earns you the career mobility you deserve.

Behind the Headlines With Fred Lake

Cision

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Is There Such Thing as a Social Media Crisis?

Melissa Agnes

Is there such thing as a social media crisis? If you really think about it, what could a social media crisis really be? In this week’s #crisisready video, I share how I think we should be thinking about “social media crises” Have a watch and share your thoughts!

Service Management: Lesson for Martech from IT Operations [UML]

Sword and the Script

As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. A decade or so ago, IT was frequently criticized for being too focused on functional silos.