Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.”

How to Tell Your Brand’s Story in An Always Connected World

Cision

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA for Ragan’s Social Media & Storytelling Summit.

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6 Ways PR Is Using Snapchat

ImPRessions - Crenshaw Communications

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago.

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. Instagram boasts 400 million users; Twitter comes in at 320 million.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

This post is warmly recreated in rememberance of Jamie DePeau, who passed on February 20, 2016. How can you convert a humble, sales-focused company into a B2B marketing dynamo?

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More Trending

PR And “Conventional” Wisdom

ImPRessions - Crenshaw Communications

The public relations community watches U.S. political conventions a little differently than average viewers. Sure, we look for the highs and lows, gaffes and guffaws.

Course 170

Tips From Harvard Business Review

Ronn Torossian

Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital. Everyone needs that simple and profound sense of accomplishment.

5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. It watches like a thrilling trailer and is meant to get organizations thinking about their cyber security preparedness. Take a look: Are you ready for a cyber security crisis?

Free Tip Sheet! Make Your Press Releases Stand Out

Cision

Every day, 1,800 press releases are published in the United States, according to PR Daily. So how can you ensure yours get noticed? You need to create a strong, creative press release and put it in front of the right audience.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Ways To Avoid PR Disaster By Email

ImPRessions - Crenshaw Communications

In public relations , among other lines of work, things move fast, and rapid-fire communications is the only way to keep up. As a consequence, we’ve probably all said things in emails or texts that we shouldn’t have, or contacted the wrong person by mistake.

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Key differences between solo and in-house PR

PR Daily

After a fulfilling six-year career in public relations, I quit my job to become a solo PR pro and take my own communications consulting, blog and speaking full-time.

Are PR and Social Media Already Inseparable?

Shift Communications

Short answer? Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier.

5 Dimensions of a Social Superuser

Cision

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers.

Saying Goodbye, Good Job And Good Luck!

ImPRessions - Crenshaw Communications

In every public relations office there comes that point in the summer where the interns have nailed it – all humming and clicking along on their account work, really blossoming into great researchers, writers, media experts.

5 essential PR truths

PR Daily

Certain universal truths exist. If you’re waiting for a call, the person will not call until you go to the bathroom. When you’re looking diligently for something, you can never find it. No matter how you break it down, certain things will always be the case.

Taking First Steps: Benchmarking for Goal Setting in Measurement

Media Bullseye

One of the first things listed on any PR measurement post is the need to establish benchmarks and set goals for measurement, if it’s to be effective. Knowing you need to set these things in place before proceeding with a measurement program is one thing, setting out to do it is another.

How to Make Your Next Marketing Campaign Even More Successful Than the Last

Cision

You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that? The secret lies in the past. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. What the Data Tells You.

Game Theory: Content Marketing as an Infinite Game

Sword and the Script

In game theory, there are two types of games: finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview.

Starbucks lets employees get colorful under new dress code

PR Daily

Expect to see a lot more purple or salmon-colored hair as you get your caffeine fix from Starbucks. On Monday, the coffee chain announced its new dress code, which lets employees—dubbed “partners”—show off their style with brightly colored hair, ties, scarves and even fedoras.

Using Media Monitoring for Business Development

Media Bullseye

Getting the most out of your media monitoring means looking at it as a tool to help you out for a broad range of business activities—from client work to internal uses.

What Can You Get Out of Real-Time Monitoring?

Cision

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? Only 37 percent of communication professionals rely on social listening tools , which means two-thirds of brands share an avoidable shortcoming: missed opportunities.

Office productivity: 10 tips to get work done amidst distractions

Frederik Vincx

Reading Time: 7 minutes We’ve expanded quickly at Prezly: my software team grew from three people to nine in just one year. Great, right? But success has its downside. Recently, it became obvious that my team’s productivity was suffering.

3 advantages Ragan’s sponsored content brings to your branding and PR

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. It will make you: 1. A thought leader. Show your heels to your competition, show your audience that you’re more than a product or solution. You’re an expert. You’re an educator. You’re a sought-after source for information.

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51 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Research Specialist, Justice Programs Office , American University, Washington, DC.

Behind the Headlines With David Landis

Cision

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including paid, earned, owned and shared. David Landis, president and CEO of Landis Communications Inc.

Why Michelle Obama Is A Great Speaker

The Stalwart Blog

The 2016 political convention season has put the art of public speaking on full display; some good, some not so much. More specifically, the past few days have been shown us some of the best in the biz.

Planned Parenthood makes a splash on Tumblr

PR Daily

Many marketing managers struggle to tell compelling stories using social media. With its latest campaign, marketing managers at Planned Parenthood are targeting a younger generation—and using the blogging platform Tumblr to do so.

Social media platforms take steps to assist measurement

Media Bullseye

I recently filled in for Chip Griffin in the anchor chair at the Media Bullseye Roundtable , and was fortunate to have as my guest/co-host Kami Watson Huyse , CEO and Founder of Zoetica.

Media Monitoring and The Information Iceberg

Cision

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation instead of trying to play catch up with trending hashtags and news stories. But, much like an iceberg, there’s much more than what appears on the surface.

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Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference

ZudePR

A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place. It’s one of Scotland’s best kept secrets. Arriving there is like exiting a time machine. Back to the 70s.

7 qualities of top millennial PR pros

PR Daily

There’s no better time to establish your reputation in the PR industry than the first years of your career. Showing that you’re wise beyond your years prevents you from being pigeonholed as an inexperienced millennial and earns you the career mobility you deserve.

Service Management: Lesson for Martech from IT Operations [UML]

Sword and the Script

As marketing technology (martech) rises in prominence and begins to mature within marketing operations, marketing leaders would do well to borrow some lessons from the IT operations. A decade or so ago, IT was frequently criticized for being too focused on functional silos.