Sat.Apr 11, 2015 - Fri.Apr 17, 2015

3 Reasons CEOs Should Ditch Individualistic Bravado


In my opinion, nothing is more unappealing than ego-driven anything. When arrogance and bravado are the core principles of a leadership team, the result is often one of three things, if not all of them: 1. Your employees will despise … Continued.

Your Origin Story. Got one? You should.


Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns.

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4 Media Relations Tips to Live By


Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

A Simple Formula for Writing Blog Posts in 8 Painless Steps


Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Guest Post: When PR Opportunity Knocks…

PR Expanded

A Guest Post By Sally Falkow, President and Co-developer of PRESSfeed. There’s an old saying – when opportunity knocks don’t stand with your hands in your pockets. Fling open the door. Grab it with both hands. Or before you know it, someone savvier will have scooped it up and it’ll be gone.

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More Trending

5 Tips for Generating Fresh Content Ideas


Writer’s block is the worst, no? As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences.

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How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work.

Is The Name of Your Business Costing You A Fortune In Wasted PR & Marketing?

Rock the Status Quo

New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips that ring on her finger. Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn’t even dry on the certificate before those emotions turn into something darker. I fired a brand new client last night. Like most relationships that turn sour, the problem was rooted in communication issues.

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11 ways PR pros can get their stories on air

PR Daily

If you want to know how to successfully pitch stories to television and radio reporters and editors, there is no better way than to go right to the source.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Asking for a Raise? 4 Tips for PR Pros


A former colleague once warned me not to ask for a raise during our firm’s end-of-year review cycle. They’ll never give it to you,” he said. “I I asked for one last year when my wife had our second baby, and they said no.”.

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Opinion Out, Data In

Shift Communications

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself.

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A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

The last time I searched for a new healthcare provider, I had a difficult time. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.

Facebook isn’t dead to teens—it’s just less important

PR Daily

If you’re wondering where your teenagers are, just look on Facebook. A recent study by Pew Research Center revealed that 92 percent of kids ages 13 to 17 go online daily, with 56 percent turning to the Internet and social media several times each day.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 Content Marketing Ideas for Health Care Communicators


Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. For one thing, most of your audience doesn’t think of you until they absolutely need you.

Press Releases: To Use or Not To Use?

Shift Communications

“We need to issue a press release at least once a week to maintain high visibility,” said client A. Press release pick-up has zero value to my business,” said client B. Sounds like a familiar (and contradictory) refrain, doesn’t it?

Never Eat Ramen Alone, Speak Like a Human and the Future of Digital Advertising

Ishmael's Corner

It occurred to me that I could write a grab bag post every single day. Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. Of course, the challenge lies in the fleeting nature of this information.

20 places to get free stock photos

PR Daily

Finding free stock images for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images.

Tip Sheet! Drive Results at Events With Social Correspondents


In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret.

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Top Networking Tips From a Seasoned PR Pro

Shift Communications

We recently sat down with Jim Joyal , Partner here at SHIFT, to talk about all things networking. He shared plenty of tips and anecdotes from his nearly 30 years in the field as well as dispelled some of the myths he’s encountered along the way.

Why SEO is Vital for PR Content

The Proactive Report

FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis. Not so. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.

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PR's responsibility to the public

PR Daily

People who don’t understand PR tend to conflate it with media relations. Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations.

TSA Shows Its Visual Storytelling Chops

Ishmael's Corner

Nobody likes airports. Dealing with the security gauntlet at airports is right up there with going to the dentist and watching Brady Bunch rerurns. Naturally, the organization behind airport security, the Transportation Security Administration (TSA), finds itself image-challenged.

40+ Blogs Inbound Marketers Should Be Following

PR 20/20

My daily mantra as an inbound marketer: stay focused, be passionate. News Content Inbound Marketing

Grab That Beautiful Butterfly, It’s Conference Season

Shift Communications

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. That magical first few months that seem to map out the products, services and companies that capture our imaginations, interest or snark for the remainder of the year.

It’s time to forget traditional PR

PR Daily

Move your organization past worn out, overused and traditional PR. Give your organization’s communications the boost it needs with Mark Ragan and Jim Ylisela’s one day workshop, Brand Journalism for Corporate Communicators.

5 PR tools every entrepreneur needs

Public Relations Sydney

“A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful.

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What’s the Future of Storytelling?

PR 20/20

In a Manhattan parlor, 500 people lined up, quarters in hand , to peek inside Thomas Edison’s moving picture machine, the Kinetoscope. It was April 1894—and the event marked the opening of the first commercial motion picture house. What followed was a media evolution unlike any seen before. Content

Back to the Future of Comms and the Marketing Leaders’ Masterclass

Stuart Bruce

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds. A rare opportunity for me to do something in Leeds.

How to patch up a relationship with an enraged reporter

PR Daily

We all have bad days. No matter your profession, stress can overwhelm. We all have our moments of giving into a snarky remark or responding to an email or phone call in a selfish way. Regardless of how positive a person you are or how much you want to be kind, life happens and so do rude statements.

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TCIP #045 – The American Red Cross’s Social Media Command Center with Curtis Midkiff

Melissa Agnes

Welcome to episode #045 of The Crisis Intelligence Podcast, with Melissa Agnes and Curtis Midkiff. The American Red Cross is known for their amazing, life saving emergency management and humanitarian work. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario.