February, 2015

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is.

Big Data and the Human Experience

Onclusive

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued.

Changing of the Guard: Refining the Message with the New Majority

Ronn Torossian

One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically.

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How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar. So what comes next? The interview!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Sushi for PR Champions

Flack's Revenge

You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi , a documentary about the man behind a modest Sushi bar in Japan.

More Trending

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient.

How to hire: words of wisdom from our fave Chief Talent Officer

Onclusive

One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know … Continued.

5 ways Zappos fosters a culture of storytelling

PR Daily

Zappos may have some pretty fashionable shoes for sale, but that isn’t all the company is known for.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Find and Fill Open Spaces to Connect with Customers

Flack's Revenge

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!”

B2B 196

7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap.

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8 Brand Voices We ? Like Whoa

Onclusive

I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

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Why your CEO should be on social media

PR Daily

If you''d like to attract more business, make your brand more personable and double your marketing power (and who wouldn''t?), there is a simple solution. Get your CEO on social media. It''s easier—and more beneficial—than you might think, an infographic from Groove Digital Marketing says.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

How to build communities of social media influence

Shift Communications

As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag ).

Better Call Saul the PR Hound

Flack's Revenge

I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months.

Film 170

#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

PR Expanded

A Guest Post by Jeremy Miller, President, Sticky Branding. There’s something in the DNA of people like Deirdre Breakenridge , Chris Brogan , Mitch Joel , Michael Hyatt , and Darren Rowse that propel them to grow remarkable platforms.

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity.

Email etiquette for PR pros

PR Daily

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files.

Updated: 2015 Social Media Cheat Sheet

Rock the Status Quo

Want a handy cheat sheet that gives you the sizes of images on major social media platforms at your fingertips? Bookmark this newly updated link or download the PDF.

Why PR hasn’t been automated yet

Shift Communications

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology.

SEO 171

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

by Frank Strong. Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics.

Mobile 159

#PR Expanded Guest Post: Drawn to the Spotlight, Part 2

PR Expanded

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent.

Brand 309

Got style?

Prakkypedia

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White.

7 PR life lessons from ‘Parks and Recreation’

PR Daily

About 4.2 million people watched the “Parks and Recreation” series finale Tuesday night, marking the show’s highest viewership since 2012.

Google Alerts New Look & the Google/Twitter Impact on Social Signals

Rock the Status Quo

Some exciting things happened this week! Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Listen to today’s video to learn the deets, PR pros!

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8 Insider Secrets For Meeting Senior Executives

Shift Communications

The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having teenage children; I worry about their preparation for Life, Careers, Happiness. Thus I happily offer college students and new graduates some hard-won wisdom, whenever they ask.

Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain.

B2B Customers Want Thought Leadership

Sword and the Script

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers.

Digital Image Tips

The Proactive Report

We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%.

Mobile 211

How to explain PR to your friends

PR Daily

Samantha Jones and I have nothing in common. I don’t own a Fendi bag or bright-pink work suit. I don’t plan parties for celebrities, and I definitely don’t walk the red carpet on a Saturday night. Unlike Samantha, I’m a public relations professional. I build comprehensive PR plans.

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