Public Relations Sydney

OCTOBER 6, 2014

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. The first place to start is to write a company announcement media release.

Writing 91

Writing Company How To Media 91

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. Image credit: Unsplash.

Publicity 91

Publicity Survey Local Writing 91

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.” You can download the full State of AI in PR report on their website. (We

Report 182

Report Policies Survey Ethics 182

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Beyond PR

MARCH 8, 2016

Our downloadable guide to crafting press releases that drive earned media shows how to plan a compelling press release strategy. When writing a press release to promote your company’s news or marketing content, follow these tips to create a strong introduction that will hook the reader and give you the edge on discoverability.

Writing 75

Writing How To Strategy Twitter 75

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. So, marketing winds up writing content without talking to a customer ! Engagement metrics like downloads (whether gated or ungated ), reads and time-on-page (for html or dynamic formats) are good interim metrics.

Leadership 129

Leadership B2B Study Survey 129

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

PR Breakfast Club

APRIL 23, 2014

For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization. Not so fast! Thou Shalt Have a Relevant Topic.

Writing 77

Writing Advertising Advertising Reputation 77

The Resolution Blog

JANUARY 8, 2018

It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Don’t miss out download now. All publicity is good publicity or is it? All publicity is good publicity or is it? It takes down some popular misconceptions about the public relations business.

Tools 136

Tools Publicity SEO Measurement 136

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Download the free guide, www.3stepstoprsuccess.com Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Pitching 130

Pitching Television Trends YouTube 130

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In the United States, public relations agencies will spend more than $10 billion each year. In the United States, public relations agencies will spend more than $10 billion each year. The statement is for public release. Writing a Press Release.

How To 105

How To Writing Video Fashion 105

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Public Relations. Writing Press Releases. How do I return a product? Share her content.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

AUGUST 15, 2017

When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. To Your Publicity Success!!! If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well.

Pitching 319

Pitching Television Media Social Media 319

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain. Interested in joining the showcase?

Mobile 63

Mobile Transportation Automotive Policies 63

Critical Mention

DECEMBER 10, 2021

Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116

Radio Instagram Analytics Mobile 116

Maxim Behar

MAY 21, 2023

Being in the public relations business I understand very well that cuisine is very attractive, and, alongside this, people will learn many other things about our country. That is why the book will soon be in the English language on Amazon so millions of people all over the world will be able to download it.

Tourism 52

Tourism Writing Education Corporate 52

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Solo PR Pro

NOVEMBER 13, 2014

Do you have to be good at public speaking to be good at public relations? Free ebook: “Get It in Writing!”. Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: Send me a copy!

Storytelling 59

Storytelling Publicity eBook Leadership 59

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. Do you have ethics policies in writing for your #solopr business, or take it case by case? Free ebook: “Get It in Writing!”. We were joined by Bonnie Uprigh t and PRSA to discuss the following questions on ethics: 1.

Ethics 70

Ethics Publicity eBook Policies 70

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

That could mean new publications, job changes, or changes in ownership. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations. When you care about good writing this is always on the radar, but a resolution can help make it more of a reality.

Fashion 149

Fashion Writing Internal International 149

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. How to Write a Media Pitch. What Is a Media Pitch? Focus on one angle.

Pitching 101

Pitching Media Writing Interviews 101

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. Write a snappy email subject line that will grab attention, but stay away from clickbait. Long-winded PR pitches will lose a journalist’s interest almost immediately.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Beyond PR

MAY 11, 2016

Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Choose the best soundbites – as you would quotes for a print article – and write around those selections. Writing for video is different than drafting a piece of content.

Video 40

Video Writing Marketing Case Study 40

Maxim Behar

NOVEMBER 13, 2023

He told me to write the lyrics, as he and his son would write and produce the beat. I really wanted to do something for Public Relations. We'll download it from Spotify right away." I've written the lyrics and sent them to Lil Sha to write the music. I told him that one day we might record a song together.

Radio 59

Radio Film Writing Creativity 59

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. My Twitter profile says I live in Northern California.

Pitching 0

Pitching Journalism Writing Print 0

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. They do of course, thanks to audience data and analysis.

Twitter 61

Twitter Print Crisis Travel 61

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Do you have the right audience?

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. They make money by attracting advertisers, who pay to reach the publication’s audience. They make money by attracting advertisers, who pay to reach the publication’s audience. and then I’d write it.

Blogging 186

Blogging eBook How To Writing 186

The Resolution Blog

DECEMBER 30, 2015

In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. Today 500 copies have downloaded and read. Both Gary and Stella contributed to the first book and recommended PR tech short-cut tips. Get involved here.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

OCTOBER 12, 2021

I often write about marketing surveys on these pages. The full report is freely available for download here: The 2022 State of IT. The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe. And it's already started.

B2B 105

B2B Software Survey Study 105

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100