Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

FEBRUARY 8, 2021

However, all too often there is a disconnect between executive leadership and communications departments. Strategic communications holds the keys to your biggest brand asset—your corporate reputation. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Marketwired

MARCH 3, 2016

It’s also an app that you should be downloading now. This, in turn, helps to really expand and enhance your thought-leadership. Take a moment to look at Blab and see how your thought-leadership capabilities can soar. What makes Blab that much better than a Facebook video or Snapchat?

Leadership 116

Leadership YouTube Video Instagram 116

Prohibition

MARCH 27, 2020

Huthwaite International thought leadership podcast: Mastering Negotiations. This included the creation and management of video content to ensure the impact of the podcast was well delivered by being listened to and downloaded by a highly targeted and relevant audience. Podcasts are a fast growing trend in terms of content creation.

Leadership 62

Leadership Exercises Trends YouTube 62

Melissa Agnes

FEBRUARY 22, 2015

This episode of The Crisis Intelligence Podcast discusses: How to convey leadership immediately upon walking into a room – or up to a podium. What it is about your voice that you absolutely need to master, that is, if you’re serious about leadership. and how they impact crisis leadership.

Leadership 113

Leadership Crisis Crisis Management Training 113

Institute for Public Relations

JANUARY 3, 2024

Here is to another year full of insightful research, engaging programs, impactful leadership, and more! DOWNLOAD PDF: 2023 IPR YEAR IN REVIEW Previous Next Thank you for your continued support in 2023! We could not have accomplished all of these amazing initiatives without you.

Leadership 52

Leadership 52

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. Hopefully not too dumb ; or overdone ).

SEO 156

SEO YouTube Interviews B2B 156

Melissa Agnes

APRIL 9, 2018

These three groups are: The leadership team. Your scenario-specific assessment groups are responsible for assessing the initial potential impact of a given situation, and determining whether it needs to be escalated to the crisis management team, i.e.: the responsible and leadership teams. Click here to download this resource.

Resources 180

Resources Crisis Management Crisis Government 180

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . A little planning and proper strategy can go a long way toward developing an effective PR strategy.

How To 221

How To Media Training Storytelling Financial 221

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. There is a clear requirement for organisations such as the CIPR to provide leadership in equipping members with the knowledge needed to advise clients on emerging AI issues.

Publicity 126

Publicity Ethics Government Policies 126

Stephen Waddington

NOVEMBER 11, 2020

You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). To offer organisational leadership 10. It’s locked down to prevent it being overwritten but you can download a copy as a Spreadsheet if to select File > Download. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Onclusive

MARCH 4, 2021

If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used. Find metrics that are qualitative, in addition to quantitative.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

Onclusive

NOVEMBER 10, 2021

You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time. Who should be involved Communications should be involved in conducting the PESTLE analysis as a strategic advisor to executive leadership about enhancing corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Stephen Waddington

MAY 4, 2021

You can download a copy from the Vuelio website. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations.

Infographics 246

Infographics Ethics Video Social Media 246

Contently - Strategy

AUGUST 1, 2019

Our first bundle covers brand awareness and thought leadership , and our content calendar and framework is just one several lessons and templates you get when you download our free course. To make this easier for you, we developed a simple, four-pillar framework, available in Contently’s new Content Strategy Series.

Content Marketing 84

Content Marketing Course Leadership Strategy 84

Cision

JUNE 1, 2017

When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? Do they read or watch or listen to it once it’s been downloaded? If you have a formalized owned media plan, you’re likely distributing content through email marketing.

Measurement 200

Measurement Analytics Google Data 200

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. We’re able to identify where the download numbers are coming from whether it’s a marketing campaign through mobile ads or via Facebook.

Energy 190

Energy Mobile Community Measurement 190

Stephen Waddington

OCTOBER 14, 2019

Follow this link to download a free copy of the book. Other issues that continue to crop up over the four decades explored by the book include glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Leadership 89

Leadership Study Journalism Education 89

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles.

Education 94

Education Resources Interviews Study 94

PRSay

DECEMBER 3, 2020

“Now that I’ve crossed APR off my bucket list, I feel like a pro,” said Vela-Williamson, explaining that the APR process makes her feel like she has earned her place at “the leadership table” while adding confidence that her work can be trusted. The assessment tests internet download and upload speeds.

Study 151

Study Public Affairs Course Internal 151

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Please read, provide feedback and/or circulate to others. Action 1: Listen to Your Staff and Foster Staff Pride.

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

MARCH 7, 2019

” You may think the social feed in your app is useful, and eventually your employees will too, but the compelling reason for them to download your app is because they can now easily access information that’s important to them (personally and in their jobs — i.e. their schedules, paycheck stubs and benefits information).

Employee 126

Employee Communications Mobile Internal 126

Cision

FEBRUARY 27, 2017

Learn more about the Five Truths of Modern Media Targeting and download the newest guide today. Garrision has a decade of marketing and business development expertise, with previous leadership roles at Oracle and Compendium Blogware. Kaila Garrison is the VP, Marketing Strategy and Operations at Cision.

Media 120

Media Leadership Data Tools 120

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc). We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

MAY 17, 2022

The full report has more to offer and is freely available for download with registration from Forrester: How the Pandemic Transformed B2B Buying. If you enjoyed this post, you might also like: The Powerful Sales Element of Social Proof in Thought Leadership Done Well. Image credit: Unsplash.

B2B 111

B2B Study Survey Comparison 111

Sword and the Script

SEPTEMBER 28, 2021

Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. It’s freely available for download – The Best Martech Stack: How to Achieve, Optimize and Future-Proof It. 47% said time spent managing and improving data quality. 47% said operational efficiency. 41% said free up IT resources.

Survey 111

Survey Software Technology Tools 111

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Leadership biographies and headshots The majority of journalists ask for a headshot of the executive they interview or choose to feature in a story. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68