Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 75

Measurement How To B2C Infographics 75

ISEBOX

DECEMBER 2, 2015

Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. Be sure to check out ISEBOX’s multimedia communications content platform, which includes the ability for journalists to download or embed your HD video. 12% Traffic Increase.

Infographics 70

Infographics Video Data Mobile 70

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Speed matters. But, the work doesn’t stop there.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Its goal is to help fund individuals in developing markets to set up their own businesses. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . Download our complete webinar white paper today.

Local 80

Local Storytelling Infographics Resources 80

Beyond PR

APRIL 13, 2018

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Multichannel marketing should not be grounded solely in online results. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

Media 73

Media Google Measurement Print 73

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags. TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. 10 Basic Rules for Successful Infographics. PR interns or Assistants – Which is Right for You?

Infographics 40

Infographics eBook Survey Resources 40

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

ISEBOX

MARCH 18, 2016

Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. Jeffords is a Content Marketing & Communications Specialist, with a focus on the solutions PR professionals use to create and distribute multimedia content.

Publicity 70

Publicity Enterprise Analytics Tools 70

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). International license ). A media bank is now an expected aspect of a press release. ” 22.

Engineering 120

Engineering Creativity Community Google 120

Presspage

JULY 5, 2017

More channels are being used in communicating, internally and externally. Academic departments must prove their relevance in today’s job market. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. Diverse and large target audience.

Education 84

Education Resources Internal International 84

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. There’s a reason 81 percent of senior marketers believe earned media is more or equally as effective when compared against paid media. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud.

Media 60

Media Leadership Enterprise Data 60

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

JULY 12, 2016

In every group, there seems to be that one person who is internally driven to “win” at their job. It’s also always helpful to include images and infographics when explaining more complex ideas. Download our popular Buyer 2.0 Follow her on Twitter @jamieheckle for more #design, #PR & #marketing updates.

Infographics 40

Infographics Groups Education Strategy 40

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. Taco Bell is known for having superior social marketing skills.

How To 40

How To Infographics Video Instagram 40

PR Fuel

OCTOBER 16, 2018

Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Many of my company’s clients are hedge funds, which means they are prohibited from marketing. Hire Interns. Join a Professional Networking Site.

Web 40

Web Pitching Local Report 40

Contently - Strategy

MAY 9, 2024

This can include: Case studies Surveys Internal data Industry reports Research from third parties Historical information Academic studies Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. Gather up everything you’ll need to lay out the problem and proposed solutions.

Writing 119

Writing Case Study Study Brand 119

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Customer marketing if the asset is a case study.

eBook 145

eBook Product Launch Software Internal 145