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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

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3 Hacks to Prep CEOs Faster for More Authentic Interviews?

Remote PR Jobs

Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? These tips can save you time and transform a one-way download into a two-way exchange. To save you from wasting precious hours, consider interviewing your CEO before you start writing. Sometimes it works.

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How to Come Up With Sound Bites for an Interview

Cision

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. Here’s how you can help with that. What should you say?

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Startup PR & How to Get Lift-Off For Your Launch

Onclusive

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. To learn more, download the full whitepaper here. . Identify When and How to Go Pro. Communications challenges can halt PR founders before they get started.

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How to Growth Hack a Successful Backlink Strategy

Cision

When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

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Journalists

PR for Anyone

Always be prepared for your media interview. Know who is interviewing you. Learn how they report and give them what they love and what they want. Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com.

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How to Strengthen Returns from Micro-Influencers

Cision

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

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