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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Knowing how to write a white paper outline can help you organize your content in a coherent way and make sure you cover the topic thoroughly. Promote the white paper to your network.

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How to Create a Winning Content Promotion Plan

Buzzstream

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Look for opportunities to embed downloadable content, insert strategic (not too annoying) pop ups, or guide through the content itself to a conversion.

How To 125
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Eapen, Daniel J.

Trends 105
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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Download the report! In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Examples of assets include data, infographics, and videos, among others. Your CTA for these releases will likely get them to download or sign up for the full report.