Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps.

Tools 100

Tools Survey Pitching Analytics 100

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 88

Agency Energy Crisis Management Industry 88

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Or your team risks high employee turnover. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

Sword and the Script

SEPTEMBER 10, 2019

4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 74

Corporate Communications Survey Employee 74

Shift Communications

OCTOBER 28, 2014

You can download your free copy here. We can’t promise you’ll feel like you’re in the CIA, but you can use the platform to discover new insights both internally and externally, including potential business prospects or mergers. eBook LinkedIn Social Media Tools social media' Senior Marketing Analyst.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Scott Public Relations

MARCH 4, 2020

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. This message of hope and inclusion creates a perfect dovetail for both internal and external communicators.

Strategy 40

Strategy Employee Resources Financial 40

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

DECEMBER 19, 2019

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”

Healthcare 52

Healthcare Insurance Insurance Policies 52

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Imagine your grandpa trying to download software on his new iPhone, and you get the picture. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This is the upward flow of information from lower-level employees to the management and leadership teams. Horizontal.

System 52

System Employee Meeting Internal 52

Solo PR Pro

OCTOBER 6, 2015

Local client base (versus regional, national or international) – local client base associated with lower rate. and offered Local, Regional, National and International response choices. Newsletter,” social media, etc.). Members of the media, please contact us for this report. Limitations of local client base.

Survey 40

Survey Report Local Data 40

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

MARCH 14, 2019

With that in mind, feel free to download our own press release background document here. We provide this to clients to share with their internal teams. Current clients, prospects, media, analysts, influencers, and employees. Perhaps the story is soft or there are no assets yet. How to write a press release.

SEO 204

SEO Writing Advertising Advertising 204

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” At the time, Deluxe Corp.

Marketing 91

Marketing Small Business Interviews Internal 91

Presspage

JULY 5, 2017

More channels are being used in communicating, internally and externally. Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. There are lots of interesting stories to tell, but do they reach the right people?

Education 84

Education Resources Internal International 84

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

MaccaPR

SEPTEMBER 9, 2019

And the feud began, spilling out from social media into the chain's brick and mortar stores. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. 2 – Act at the Speed of Social Media. Example: “Chicken.

Twitter 105

Twitter Marketing Social Media Viral 105

PR 20/20

DECEMBER 5, 2022

Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. To increase adoption, what resources can we provide our team with, both internal and external? It can also record when prospects open emails, click on links, or download attachments.

How To 77

How To Tools Knowledge Base Meeting 77

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media.

Survey 377

Survey Media Relations Media Ethics 377

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. “Reputation Monitoring,” etc.)

Measurement 52

Measurement Communications Survey System 52

PR in High Definition

SEPTEMBER 7, 2017

The best resource available to you when it comes to shared media is your workforce. One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update. It’s available for download in full here.

LinkedIn 59

LinkedIn Google SEO Employee 59

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

AUGUST 6, 2019

He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads. TrendKite has become the primary technology for the Cision media monitoring capability. This is another step along its way to becoming a one-stop-shop for PR and earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Competition?

Brand 40

Brand Branding How To Employee 40

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60