Onclusive

FEBRUARY 7, 2020

For more in-depth information, grab your copy of the study by downloading here. . However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. Don’t underestimate the power of timing.

Data 273

Data Study Social Media Analysis 273

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 125

Leadership B2B Study Survey 125

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way.

Strategy 418

Strategy Survey Automotive Data 418

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 127

Survey Communications Measurement Internal 127

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. Monitoring traditional and social media goes beyond listening for brand mentions.

Conference 120

Conference Internal International Community 120

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. However, many of their colleagues from traditional media have been even slower. It’s a matter of financing.

Newspapers 59

Newspapers Print Media Social Media 59

Melissa Agnes

JUNE 10, 2014

In this episode, Melissa, Chris and Shino discuss how Mountain View PD has incorporated social media into every aspect of their daily business and crisis communications – and how it has helped them manage and overcome recent crises. Isaac Griberg, International Committee of the Red Cross. ?In Listen to this episode now.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. A key component of stellar media relations is knowing what stories to pitch and to whom. And, share externally on all social media platforms and other communications channels.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Find the holidays that relate to your business and brainstorm content and social media ideas. Align Social Media Shares with Published Content.

How To 0

How To Content Marketing Conference Analytics 0

Presspage

MARCH 6, 2018

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Alongside the management of the podcast preparation, we created and executed a social media amplification strategy.

Leadership 62

Leadership Exercises Trends YouTube 62

PR in High Definition

JANUARY 26, 2022

Navigating the waves of social media regulation. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation. Download our guide to reputation management here. Maintaining synergy through employee comms.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps.

Tools 99

Tools Survey Pitching Analytics 99

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Circulate internally. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. An established thought leader on the future of business trends, Barbara is a professional member of the National Speakers Association, a Certified Virtual Speaker, and the co-host of Social Media Talks in the Social Media Club Global Clubhouse.

Strategy 52

Strategy Case Study Marketing Energy 52

Waxing UnLyrical

FEBRUARY 29, 2012

It’s really neat, because you can download it, type in her name, and then yours in the signature field along with the date. Then save it as a JPG and send it to her, via email, post to her Facebook Wall, whatever; Send an International Women’s Day eCard to a woman who’s making a difference. The campaign.

Internal 73

Internal International Education Writing 73

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media does not want outside input.”

Media Relations 109

Media Relations Media Survey Pitching 109

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Internal International Pitching 85

Cision

MAY 26, 2015

According to Jim Sterne’s book Social Media Metrics , all companies focus on one, or a combination of three basic business objectives. Oxfam America wanted to get the world talking about and observe International Women’s Day. Shonali suggested creating two versions of the non-profit’s International Women’s Day award.

Measurement 120

Measurement Internal International Analytics 120

Cision

NOVEMBER 3, 2016

What role does social media play in your job? How has social media transformed communication? Social media has changed the PR game entirely. I remember (many) meetings trying to convince elected officials and businesses the importance of creating and maintaining social media accounts.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Cision

NOVEMBER 15, 2016

While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Prohibition

SEPTEMBER 28, 2021

What a month it’s been, and not just on the PR and social side of things. We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too!

Video 62

Video Education B2B Local 62

Cision

SEPTEMBER 8, 2016

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. What role does social media play in protecting a brand’s reputation?

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PR 20/20

SEPTEMBER 16, 2020

You can download the full GamePlan here and reference it as you continue through the full series. PS: If you download the GamePlan, you’ll notice that we assign points to projects based on value creation rather than hours. These could be for both internal and external communications. Optimize Your HubSpot Portal Today.

Strategy 72

Strategy Marketing Data Software 72

Waxing UnLyrical

MAY 20, 2011

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? “Since I couldn’t find an existing calendar, how about we get one started? Though I don’t think you will).

Resources 100

Resources eBook Social Media Conference 100

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. Download this file (right-click and choose “save as”). This is truly an enlightening conversation. Get connected!

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Conflict almost always makes news.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. An established thought leader on the future of business trends, Barbara is a professional member of the National Speakers Association, a Certified Virtual Speaker, and the co-host of Social Media Talks in the Social Media Club Global Clubhouse.

Strategy 40

Strategy Case Study Marketing Energy 40