Onclusive

FEBRUARY 2, 2022

Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured?

Strategy 88

Strategy Analysis Small Business Measurement 88

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). 5: How are marketers measuring content marketing success? I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. Email and social media are often your best bet. This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

Contently - Strategy

NOVEMBER 22, 2023

As the backbone of your content marketing strategy , an editorial calendar should: Offer alignment: Every piece of content you create, whether an eBook or fact sheet, should be consistent with your brand’s goals and audience needs. And don’t forget to note down what KPIs you’ll use to measure success.)

How To 52

How To Content Marketing Analysis eBook 52

Shift Communications

OCTOBER 21, 2014

Check out what they’re sharing and discussing on social media. One helpful tip: if your B2B brand is active on social media, you will be able to get additional insight on your audience through their proprietary analysis tools. Documenting your strategy will help hold you accountable. Copycats are boring.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ReimaginePR

OCTOBER 24, 2015

Strategies. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure if web traffic to a particular landing page increased because of a video campaign. You can measure how many people shared a post on social. Executive summary. Key messages.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. In addition, 86% of users think twice about buying from a company with negative reviews. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.( 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! If you find any important documents, scan them, save them in your digital folder and properly file them.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. About half of businesses outsource some content marketing.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 140

Survey Measurement System Education 140

Cision

DECEMBER 12, 2016

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. What are you hoping to bring to these publications and where do you see them going (strategy, direction, and/ or content)? How do you think social media affects a publication’s missions and goals?

Social Media 120

Social Media Twitter Strategy Interviews 120

Onclusive

JANUARY 31, 2018

I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently. Document what you want to achieve from your positioning and how you can be relevant to your community.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

DECEMBER 22, 2015

Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program in place to help sway purchasing decisions through social media. Reaping these benefits requires a detailed strategy for selecting the right person to get the word out about your brand.

Marketing 120

Marketing Social Media Creativity Pitching 120

Shift Communications

APRIL 11, 2018

There is often a tide of public and media opinion that follows. Your strategy determines whether the fire continues to escalate or if it will be put out quickly. Measure level of impact – The best way to assess if a piece of news is going to “blow up” is to do due diligence on the level of influence of the reporter/publication.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Cision

NOVEMBER 30, 2017

The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Social media content to promote the post.

How To 177

How To Guidelines Content Marketing Video 177

PeakMetrics Insights

MARCH 13, 2019

Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Share documents with anyone by generating a unique URL.

Nonprofit 40

Nonprofit Tools Strategy Google 40

The Resolution Blog

FEBRUARY 25, 2019

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. It’s using your own channels (like your blog and social media) to attract people to your business. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. Why do you care about Social PR? Measurement!

Measurement 65

Measurement Course LinkedIn Banking 65

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JUNE 27, 2017

Documented strategy. PR, Social Media and the Imperative of Content Marketing [UML]. Research also demonstrates that the most successful programs have a documented plan or strategy. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

PR 20/20

JUNE 14, 2021

At a previous stop in my career while working in development for a major research university, I gained an appreciation for just how critical data was in guiding our overall content strategy. Social Media Dashboard. Google Analytics Website Traffic. Google Ads. SEO Overview.

Report 81

Report Data SEO Analytics 81

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. The more specific you are, the more targeted you can be with your marketing strategy. If I asked you to buy a chocolate chip cookie that I made, would you?

Strategy 138

Strategy Brand Branding How To 138

PR 20/20

JULY 6, 2020

No question went unasked—from strategy to detailed application of that strategy in practice in the HubSpot portal. We shared the combined mega-document with the full team too, so each could learn from everyone’s work. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

Training 72

Training How To Course Software 72